Whisky 20cl
a concentrated shelf (top 5 take 100% of clicks) — Whisky 20cl doesn't clear our bar today.
Flapen Score
Is Whisky 20cl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Whisky 20cl is a £29K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Whisky 20cl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.6% over the last 90 days and 5.9% of searches end in a purchase.
£29K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 4 products
Top Whisky 20cl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago
Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago
Trending
90-day click momentumGlenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago
Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago
Newest
by launch dateGlenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Glenkinchie96%
- Dalwhinnie4%
Whisky 20cl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Whisky 20cl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- glenkinchie whisky6K/yr
- whisky 20cl4K/yr
- half bottle single malt whisky3K/yr
- glenkinchie2K/yr
- glenkinchie 12 year old single malt scotch whisky1K/yr
What reviews say buyers love and hate about Whisky 20cl
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Beautiful drink”
“good price for quality item”
“Nice sized bottle for a present”
“tasty”
“showing its a good quality scotch”
What buyers complain about
58% of reviews“too small”
Common Whisky 20cl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
