whisky 20cl
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£27.94avg listing price — sweet spot $15–$100
Price range
Great£14.15–£49.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good951.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 17K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, whisky 20cl is a £29K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
whisky 20cl market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £28K–£35K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #589
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 25%
- Out of stock
- 0.0%
- Avg brand age
- 99 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Glenkinchie96%
- Dalwhinnie4%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -14.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top whisky 20cl search terms
- glenkinchie whisky6K/yr
- whisky 20cl4K/yr
- half bottle single malt whisky3K/yr
- glenkinchie2K/yr
- glenkinchie 12 year old single malt scotch whisky1K/yr
Top whisky 20cl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£34.014.7★2,600 rev
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£14.254.5★720 rev
Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
Glenkinchie£49.344.2★8 rev
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
Dalwhinnie£14.154.6★479 rev
Newest
by launch dateGlenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
Glenkinchie£49.348 rev
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£14.25720 rev
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
Dalwhinnie£14.15479 rev
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£34.012,600 rev
Trending
90-day click momentumGlenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£34.014.7★
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
Glenkinchie£14.254.5★
Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
Dalwhinnie£14.154.6★
Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
Glenkinchie£49.344.2★
What buyers say about whisky 20cl
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful drink”
“good price for quality item”
“Nice sized bottle for a present”
“tasty”
“showing its a good quality scotch”
“Bough this for my Dad as part of chis Christmas present”
What buyers complain about
“too small”
Common questions
- Is whisky 20cl profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 4 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the whisky 20cl niche?
- 2 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in whisky 20cl?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.5%.
- When does demand for whisky 20cl peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the whisky 20cl niche?
- Listings span £14.15–£49.34; the average listing price is £27.94 (sweet spot $15–$100). The average incumbent carries 952 reviews — the moat a new listing must climb.