Whisky 20cl
FailThe top 5 products take 100% of clicks, so Whisky 20cl is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £29K/yr17K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 9 sellers
Flapen Score
Whisky 20cl against its category
The dotted line is the Grocery average. Past it, Whisky 20cl is stronger. Inside it, weaker.
Market
The Whisky 20cl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Whisky 20cl 17K times last year and spent an estimated £29K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £29Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- glenkinchie whisky6K searches a year
02 · Price
A sale here is worth £27.94.
Listings sell for £27.94 on average, from £14.15 to £49.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £27.94 that is £3K to £7K a year per listing.
- Average price
- £27.94inside the $15 to $100 sweet spot
- Price range
- £14.15–£49.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #589 within Beer, Wine & Spirits. It carries 952 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #589in Beer, Wine & Spirits
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 952per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Whisky 20cl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago

Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago

Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago

Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago
Trending
90-day click momentum
Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago

Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago

Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago

Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago
Newest
by launch date
Glenkinchie Distillers Edition 2021-2009 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Single Malt Whisky Double-Matured in Ex-Bodega Amontillado Cask Wood
- Price
- £49.34
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 4y ago

Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £14.25
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 10y ago

Dalwhinnie 15 Year Old Single Malt Scotch Whisky | 43% vol | 20cl | Highland Whisky | Smooth & Aromatic | Scottish Whisky with Delicate Spice | with Gift Box
- Price
- £14.15
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 15y ago

Glenkinchie 12 Year Old Single Malt Scotch Whisky | 43% vol | 70cl | Light Bodied | Sweet & Creamy | Single Malt Whisky Matured at Least 12 Years | Scotch Whisky | Herbal | Drying Finish
- Price
- £34.01
- Rating
- 4.7/5
- Reviews
- 2,600
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Glenkinchie96%
- Dalwhinnie4%
Demand
Whisky 20cl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Whisky 20cl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glenkinchie whisky6K/yr
- whisky 20cl4K/yr
- half bottle single malt whisky3K/yr
- glenkinchie2K/yr
- glenkinchie 12 year old single malt scotch whisky1K/yr
Reviews and returns
What reviews say buyers love and hate about Whisky 20cl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too small
The bottle is small
Tiny bottle
Love
Beautiful drink
its a beautiful whiskey at a reasonable price
Great whiskey
good price for quality item
Nice sized bottle for a present
tasty
showing its a good quality scotch
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Whisky 20cl questions
Answered from the same tracked data.









