Whisky

Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12.3M a year.

Searches, last 12 months

8.9M

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

6.3%

Market size, estimated

£12.3Ma year

Peak month

December3.3× the quietest month

Top search term

whisky3.1M searches a year

Listings sell for £22.06 on average, from £12.87 to £53.92. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 5,000 to 6,000 of them. At £22.06 that is £110K to £132K a year per listing.

Average price

£22.06inside the $15 to $100 sweet spot

Price range

£12.87–£53.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

5,000–6,000

Revenue per listing a year

£110K–£132K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Beer, Wine & Spirits. It carries 5,266 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Beer, Wine & Spirits

Average rating

4.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,266per listing

Listings tracked

54

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months