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Whiskey Tasting Set

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $48K a year here, so Whiskey Tasting Set is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£48K/yr50K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
52%top-5 click share · 14 brands · 23 sellers

Flapen Score

Whiskey Tasting Set against its category

The dotted line is the Grocery average. Past it, Whiskey Tasting Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiskey Tasting Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiskey Tasting Set 50K times last year and spent an estimated £48K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
3.8%
Market size, estimated
£48Ka year
Peak month
December9.4× the quietest month
Top search term
whiskey tasting set23K searches a year

02 · Price

A sale here is worth £25.07.

Listings sell for £25.07 on average, from £11.17 to £47.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.07 that is £0 to £3K a year per listing.

Average price
£25.07inside the $15 to $100 sweet spot
Price range
£11.17–£47.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #483 within Beer, Wine & Spirits. It carries 610 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
18.3%
Average rank
#483in Beer, Wine & Spirits
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Whiskey Tasting Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

13%

  • Drinks by the Dram39%
  • Select Drams20%
  • Hebridean Spirits & Liqueurs11%
  • Glenfiddich6%
  • OSA Fine Spirits5%
  • Talisker5%
  • Open — no brand owns it (8 brands, 13%)

Demand

Whiskey Tasting Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Whiskey Tasting Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiskey tasting set23K/yr
  • whisky tasting set17K/yr
  • whiskey taster sets3K/yr
  • whisky hamper3K/yr
  • whisky tasting3K/yr
  • whisky tasting gift set2K/yr
  • whiskey tasting gift set787/yr

Reviews and returns

What reviews say buyers love and hate about Whiskey Tasting Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.04

expensive

Maybe a bit pricey

a bit pricey for the quantity

Smell29%−0.12

Flavours are old and no flavoured at all, it is just wood, nothing else, wasted whysky as it smells like burned plastic

was extremely disappointed to find it had almost no aroma at all strong a smell of smoke

let alone any apple scent

Taste-Overall14%

I cant comment on the taste

Quality-Overall14%−0.03

Have docked it a star as the quality of the wood chips is a bit suspect

Love

Gifting Purpose37%+3.05

Gift

A successful gift

Excellent gift

Quality-Overall27%−0.03

Good quality set with lots of different types of wood chip to experiment with

Great selection of quality single malt whisky bottles

Amazing quality

Value For Money12%−0.04

great value

Good value

Definitely worth the price

Alcohol Flavor6%+0.56

my friend enjoys her whisky

Good present for novice whisky drinker

Spay side whisky is good

Taste-Overall3%

Great for those who loves to taste test

Good tasting gift

Excellent taste

Return

0.6% Return rate 18% Fixable by listing

Functionality-Overall18%▁▁▆█▁▂
Quality-Overall18%▄▁▃█▅▄

Have docked it a star as the quality of the wood chips is a bit suspect

Defective Material/Parts13%▁█▃▁▁▄
Advertised Vs Actual Product13%▁▁▇▁█▇
Value For Money10%█▁▁▄▁▅

expensive

Maybe a bit pricey

a bit pricey for the quantity

FAQ

Common Whiskey Tasting Set questions

Answered from the same tracked data.