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Whiskey Tasting Set

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $48K a year here, so Whiskey Tasting Set is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£48K/yr50K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
52%top-5 click share · 14 brands · 23 sellers

Flapen Score

Whiskey Tasting Set against its category

The dotted line is the Grocery average. Past it, Whiskey Tasting Set is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whiskey Tasting Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Whiskey Tasting Set 50K times last year and spent an estimated £48K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
3.8%
Market size, estimated
£48Ka year
Peak month
December9.4× the quietest month
Top search term
whiskey tasting set23K searches a year

02 · Price

A sale here is worth £25.07.

Listings sell for £25.07 on average, from £11.17 to £47.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.07 that is £0 to £3K a year per listing.

Average price
£25.07inside the $15 to $100 sweet spot
Price range
£11.17–£47.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #483 within Beer, Wine & Spirits. It carries 610 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
18.3%
Average rank
#483in Beer, Wine & Spirits
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Whiskey Tasting Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

23

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 98%

Open market

13%

  • Drinks by the Dram39%
  • Select Drams20%
  • Hebridean Spirits & Liqueurs11%
  • Glenfiddich6%
  • OSA Fine Spirits5%
  • Talisker5%
  • Open — no brand owns it (8 brands, 13%)

Demand

Whiskey Tasting Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Whiskey Tasting Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whiskey tasting set23K/yr
  • whisky tasting set17K/yr
  • whiskey taster sets3K/yr
  • whisky hamper3K/yr
  • whisky tasting3K/yr
  • whisky tasting gift set2K/yr
  • whiskey tasting gift set787/yr

Reviews and returns

What reviews say buyers love and hate about Whiskey Tasting Set

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Value For Money”
0.6%of orders come back
“expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Whiskey Tasting Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data