whiskey tasting set
Worth a lookShows low returns (0.6%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£25.07avg listing price — sweet spot $15–$100
Price range
Great£11.17–£47.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good609.61avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£48K£48K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, whiskey tasting set is a £48K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
whiskey tasting set market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 87%
- Out of stock
- 18.3%
- Avg brand age
- 65 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
13%
- Drinks by the Dram39%
- Select Drams20%
- Hebridean Spirits & Liqueurs11%
- Glenfiddich6%
- OSA Fine Spirits5%
- Talisker5%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top whiskey tasting set search terms
- whiskey tasting set23K/yr
- whisky tasting set17K/yr
- whiskey taster sets3K/yr
- whisky hamper3K/yr
- whisky tasting3K/yr
- whisky tasting gift set2K/yr
- whiskey tasting gift set787/yr
Top whiskey tasting set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Islay Whisky Discovery Set
Drinks by the Dram£23.854.8★7 rev
Select Drams A Taste of The Malts Whisky Tasting Set 6 x 5cl Single Malt Scotch Miniatures | Includes Glen Moray Singleton 12 & More | Scotch Whisky Gift Set for Him | Malt Whisky Tasting Set
Select Drams£27.634.6★53 rev
Hebridean Spirits & Liqueurs Whisky Tasting Set - Regions of Scotland - 5 x 30ml Malt Whiskies Plus a Whisky Tasting Glass in Presentation Box
Hebridean Spirits & Liqueurs£37.324.8★994 rev
The Fathers Day Whisky Tasting Gift Set for Dad | 5 x 30ml Miniatures | Big Brands and Producers | Award Winning Whiskies | Premium Design and Easy to Wrap | Scotch Irish Whiskey & Bourbon
Drinks by the Dram£18.874.1★13 rev
Select Drams A Taste of the Regions Whisky Tasting Set 6 x 5cl Single Malt Scotch Miniatures | Includes Glen Scotia Glen Moray 12 & More | Scotch Whisky Gift Set for Him | Malt Whisky Tasting Set
Select Drams£31.014.6★42 rev
Newest
by launch date
Drinks by the Dram Speyside Whisky Discovery Set - 5 x 3cl Drams of Scotch - Whisky Gift Set with Speyside and Single Malt Spirits
Drinks by the Dram£23.223 rev
Scotch Whisky Gift Set with Miniatures | The Book of Scotch Whisky | 5 x 30ml Miniatures Gift Set | 20 Page Illustrated Book | Tasting Set with Videos via QR codes | Whisky With Us
Whisky With Us£47.985 rev
The Islay Whisky Discovery Set
Drinks by the Dram£23.857 rev
The Japanese Whisky Discovery Set
Drinks by the Dram£26.928 rev
The Regions of Scotland Discovery Set
Drinks by the Dram£24.280 rev
Trending
90-day click momentumThe Fathers Day Whisky Tasting Gift Set for Dad | 5 x 30ml Miniatures | Big Brands and Producers | Award Winning Whiskies | Premium Design and Easy to Wrap | Scotch Irish Whiskey & Bourbon
Drinks by the Dram£18.874.1★
Drinks by the Dram Whiskies of the World Tasting Set - 6 x 3cl Drams of Whisky from Global Distilleries - Whisky Gift Set with Japanese Single Malt Whisky and Finnish Rye
Drinks by the Dram£35.174.5★
Glen Scotia Single Malt Whisky Gift Set 3x5cl | Multi Award Winning Campbeltown Scotch Whisky Miniatures Including: Double Cask 15-Year-Old and Victoriana | Premium Whisky Gifts for Men
Glen Scotia£14.054.5★
ComboJoy Whiskey Smoker Kit with Torch - 6 Flavors Wood Chips 2 Glasses 2 Ice Ball Molds - Cocktail Smoker Infuser Kit Old Fashioned Drink Smoker Kit Birthday Bourbon Gifts for Men Dad(NO Butane)
ComboJoy£32.044.6★
The Irish Whiskey Discovery Set
Drinks by the Dram£24.775.0★
What buyers say about whiskey tasting set
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“Good quality set with lots of different types of wood chip to experiment with”
“great value”
“my friend enjoys her whisky”
“Great for those who loves to taste test”
“Oak is the best”
“Works exactly as expected”
“a velvet feel storage bag for them”
“Good sized mini taster pack”
“son appeared to enjoy it”
What buyers complain about
“expensive”
“Flavours are old and no flavoured at all, it is just wood, nothing else, wasted whysky as it smells like burned plastic”
“I cant comment on the taste”
“Have docked it a star as the quality of the wood chips is a bit suspect”
Top return reasons
Common questions
- Is whiskey tasting set profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the whiskey tasting set niche?
- 14 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in whiskey tasting set?
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.6%.
- When does demand for whiskey tasting set peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the whiskey tasting set niche?
- Listings span £11.17–£47.98; the average listing price is £25.07 (sweet spot $15–$100). The average incumbent carries 610 reviews — the moat a new listing must climb.