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Whiskey Tasting Set

Whiskey Tasting Set shows low returns (0.6%), but a small market ($48K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 12Growth 44Conversion 48Competition 54Returns 97Price range 87Avg price 95Brand share 37Review moat 72Quality gap 33
This niche Category average

Is Whiskey Tasting Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Whiskey Tasting Set is a £48K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Whiskey Tasting Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.1% over the last 90 days and 3.8% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr2K
Search volume / yr+15.1%50K
Conversion rate3.8%
Avg price£25.07

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 23
Top-5 product click share52%
Open market17%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews610

Top Whiskey Tasting Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

13%

  • Drinks by the Dram39%
  • Select Drams20%
  • Hebridean Spirits & Liqueurs11%
  • Glenfiddich6%
  • OSA Fine Spirits5%
  • Talisker5%
  • Open — no brand owns it (8 brands, 13%)

Whiskey Tasting Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR3.8%Products23Brands14Top 5 Brands83%OOS Rate18.3%Rating4.5★Reviews610Avg BSR#483
6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Top Whiskey Tasting Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whiskey tasting set23K/yr
  • whisky tasting set17K/yr
  • whiskey taster sets3K/yr
  • whisky hamper3K/yr
  • whisky tasting3K/yr
  • whisky tasting gift set2K/yr
  • whiskey tasting gift set787/yr

What reviews say buyers love and hate about Whiskey Tasting Set

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Gifting Purpose37%

Gift

Quality-Overall27%

Good quality set with lots of different types of wood chip to experiment with

Value For Money12%

great value

Alcohol Flavor6%

my friend enjoys her whisky

Taste-Overall3%

Great for those who loves to taste test

What buyers complain about

90% of reviews
Value For Money33%

expensive

Smell29%

Flavours are old and no flavoured at all, it is just wood, nothing else, wasted whysky as it smells like burned plastic

Taste-Overall14%

I cant comment on the taste

Quality-Overall14%

Have docked it a star as the quality of the wood chips is a bit suspect

Whiskey Tasting Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
18%
2Quality-Overall
18%
3Defective Material/Parts
13%
4Advertised Vs Actual Product
13%
5Value For Money
10%

Common Whiskey Tasting Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whiskey Tasting Set 51/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +15.1% over the last 90 days.
Search demand for Whiskey Tasting Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.4× the quietest.