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Wheelie Bin Liners

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 92% of clicks, so Wheelie Bin Liners is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£412K/yr258K searches / yr
90-day growth
+39.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 57 sellers

Flapen Score

Wheelie Bin Liners against its category

The dotted line is the Grocery average. Past it, Wheelie Bin Liners is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheelie Bin Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheelie Bin Liners 258K times last year and spent an estimated £412K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £412K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
+39.8%
Conversion, latest week
17.9%
Market size, estimated
£412Ka year
Peak month
July2.4× the quietest month
Top search term
wheelie bin liners168K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £2.52 to £20.86. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £8.93 that is £27K to £36K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£2.52–£20.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£27K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Papers, Wraps & Bags. It carries 4,628 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#103in Papers, Wraps & Bags
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,628per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wheelie Bin Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£41K£82K£124K£165K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

57

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Tidyz39%
  • BIN IT32%
  • EcoBag13%
  • Abbey5%
  • H Haya Home4%
  • Relevo2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Wheelie Bin Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Wheelie Bin Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheelie bin liners168K/yr
  • wheelie bin bags40K/yr
  • wheelie bin liners 360l6K/yr
  • 240l wheelie bin liners8K/yr
  • wheelie bin bags heavy duty5K/yr
  • heavy duty wheelie bin liners5K/yr
  • wheelie bin liner 240l3K/yr
  • 240 litre wheelie bin bags4K/yr
  • bin bags for wheelie bins3K/yr
  • black wheelie bin liners3K/yr

Reviews and returns

What reviews say buyers love and hate about Wheelie Bin Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness28%−0.28

Thin not thick

unfortunately like most that's not quite true they are not thick sadly they are easy to spit, I got them for my mother as she is disabled and bed ridden and she has to use incontinence pull ups I thought these would of been perfect for the privacy of my mother so that the council bin men wouldn't know what was inside the bag unfortunately you could see what was inside, my mother maybe coming to the end of her life

Paper thin

Quality-Overall17%−0.02

Horrible Quality

Took ages to arrive and I think it it poor quality, very thin and flimsy

Poor Quality Not Strong

Strength9%+0.15

Not as strong

They are flimsy

Flimsy

Weight Heavy9%−0.10

they were supposed to be heavy duty this was not the case

I would not class these as Heavy duty

Not as heavy duty as you might think

Size-Overall7%+0.66

not really fit for purpose

Too small

very large

Love

Quality-Overall19%−0.02

The bags are really good quality

EXCELLENT QUALITY BIN BAGS ***** Excellent - strong bags and great size

EXCELLENT QUALITY

Size-Overall17%+0.66

Fit well

Easy to fit my bin

I was pleasantly surprised that they fit the bin perfectly

Value For Money16%+1.63

Great value

Good price

Good value for money

Strength12%+0.15

Quite strong

Good strong bags

Good strong bin bags

Bin Capacity9%+1.21

keep my bin nice and clean

Excellent bin bags great value

Good strong bin bags

Return

0.1% Return rate 20% Fixable by listing

Thin29%▆▁█▆▅▇

Very thin

Very thin would not say these are heavy duty

no where near heavy duty, very thin

Size-Overall15%▅█▂▂▂▁

not really fit for purpose

Too small

very large

Weight Heavy13%▁▁▁▆█▆

they were supposed to be heavy duty this was not the case

I would not class these as Heavy duty

Not as heavy duty as you might think

Strength8%▁▁▁▇█▂

Not as strong

They are flimsy

Flimsy

Thickness7%▁▁▁▁█▅

Thin not thick

unfortunately like most that's not quite true they are not thick sadly they are easy to spit, I got them for my mother as she is disabled and bed ridden and she has to use incontinence pull ups I thought these would of been perfect for the privacy of my mother so that the council bin men wouldn't know what was inside the bag unfortunately you could see what was inside, my mother maybe coming to the end of her life

Paper thin

FAQ

Common Wheelie Bin Liners questions

Answered from the same tracked data.