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Wheatgrass Powder

Fail

Shoppers spend only $42K a year here, so Wheatgrass Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£42K/yr68K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
50%top-5 click share · 8 brands · 23 sellers

Flapen Score

Wheatgrass Powder against its category

The dotted line is the Grocery average. Past it, Wheatgrass Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheatgrass Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheatgrass Powder 68K times last year and spent an estimated £42K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
6.8%
Market size, estimated
£42Ka year
Peak month
March1.9× the quietest month
Top search term
naturya36K searches a year

02 · Price

A sale here is worth £9.18.

Listings sell for £9.18 on average, from £3.99 to £21.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.18 that is £2K to £5K a year per listing.

Average price
£9.18under the $15 to $100 sweet spot
Price range
£3.99–£21.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #96 within Hot Chocolate & Malted Drinks. It carries 355 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
97%
Out of stock, average day
9.5%
Average rank
#96in Hot Chocolate & Malted Drinks
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Wheatgrass Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

3%

  • Naturya71%
  • ALPHA0113%
  • Sevenhills Wholefoods6%
  • MySuperfoods4%
  • Herbal Magic2%
  • KIKI HEALTH2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Wheatgrass Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Wheatgrass Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturya36K/yr
  • wheatgrass powder13K/yr
  • wheatgrass7K/yr
  • wheat grass3K/yr
  • naturya gut feel3K/yr
  • wheat grass powder organic3K/yr
  • wheatgrass powder organic3K/yr

Reviews and returns

What reviews say buyers love and hate about Wheatgrass Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.21

Strange taste

Not so good on taste

Not taste good

Bitter13%−0.11

Very bitter

Ok taste, I feel a tiny bit of bitter aftertaste

Bitter taste had better brands

Value For Money6%−0.01

Extremely expensive for the size you receive 125g when it shows a photo of the product 300g

The price of this item is extortionate

EXTREMELY EXPENSIVE

Quality-Overall4%+1.02

Powder does not look good compared to other brand - would not buy again

Nutritional Content4%+0.26

I use it in smoothies for health benefits as this is not mega roasted like cocoa powder is

This is only 11% macha powder

Love

Taste-Overall28%−0.21

Delicious for shakes

AMAZING TASTE

Great taste when added to a smoothie

Quality-Overall19%+1.02

Excellent product

Good quality

Excelent very satisfeito

Flavor7%+0.83

Great flavour

Love all their collagen support flavours really

Great product Nice flavor use for hot drinks and baking

Value For Money6%−0.01

Good for the price

Worth buying

Great value for money

Nutritional Content6%+0.26

Perfect for my balanced diet

Best protein

Extra nutrients, lovely

FAQ

Common Wheatgrass Powder questions

Answered from the same tracked data.