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Wheatgrass Powder

a small market ($42K/yr) — Wheatgrass Powder doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 11Growth 16Conversion 73Competition 58Returns 100Price range 36Avg price 26Brand share 11Review moat 82Quality gap 52
This niche Category average

Is Wheatgrass Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wheatgrass Powder is a £42K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.

Wheatgrass Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.7% over the last 90 days and 6.8% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr8K
Search volume / yr-17.7%68K
Conversion rate6.8%
Avg price£9.18

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 23
Top-5 product click share50%
Open market5%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement67%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews355

Top Wheatgrass Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

3%

  • Naturya71%
  • ALPHA0113%
  • Sevenhills Wholefoods6%
  • MySuperfoods4%
  • Herbal Magic2%
  • KIKI HEALTH2%
  • Open — no brand owns it (2 brands, 3%)

Wheatgrass Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR6.8%Products30Brands8Top 5 Brands95%OOS Rate9.5%Rating4.4★Reviews355Avg BSR#96
2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Top Wheatgrass Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • naturya36K/yr
  • wheatgrass powder13K/yr
  • wheatgrass7K/yr
  • wheat grass3K/yr
  • naturya gut feel3K/yr
  • wheat grass powder organic3K/yr
  • wheatgrass powder organic3K/yr

What reviews say buyers love and hate about Wheatgrass Powder

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Taste-Overall28%

Delicious for shakes

Quality-Overall19%

Excellent product

Flavor7%

Great flavour

Value For Money6%

Good for the price

Nutritional Content6%

Perfect for my balanced diet

What buyers complain about

73% of reviews
Taste-Overall35%

Strange taste

Bitter13%

Very bitter

Value For Money6%

Extremely expensive for the size you receive 125g when it shows a photo of the product 300g

Quality-Overall4%

Powder does not look good compared to other brand - would not buy again

Nutritional Content4%

I use it in smoothies for health benefits as this is not mega roasted like cocoa powder is

Common Wheatgrass Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wheatgrass Powder 44/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -17.7% over the last 90 days.
Search demand for Wheatgrass Powder on Amazon United Kingdom peaks in Mar–Apr, where the busiest month runs 1.9× the quietest.