wheatgrass powder
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great355.3avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.99–£21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 68K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wheatgrass powder is a £42K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wheatgrass powder market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 9.5%
- Avg brand age
- 59 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
23
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
3%
- Naturya71%
- ALPHA0113%
- Sevenhills Wholefoods6%
- MySuperfoods4%
- Herbal Magic2%
- KIKI HEALTH2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1.9×
Top wheatgrass powder search terms
- naturya36K/yr
- wheatgrass powder13K/yr
- wheatgrass7K/yr
- wheat grass3K/yr
- naturya gut feel3K/yr
- wheat grass powder organic3K/yr
- wheatgrass powder organic3K/yr
Top wheatgrass powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naturya Organic Wheatgrass Powder 200g
Naturya£6.524.6★1,407 rev
Organic Wheat Grass Powder 500g - Rich in Amino Acids - Resealable and Recyclable Pouch - By Alpha01
ALPHA01£7.674.6★12 rev
Naturya Gut Feel Cacao and Maca 240 g
Naturya£7.064.9★12 rev
Naturya | Berry Breakfast Cereal Sprinkles Topper 150g | Goldenberries Mulberries Goji Berries Blueberry Powder Hemp Seeds AND MORE | 9 Superfoods in one spoonful
Naturya£4.494.5★264 rev
Naturya Breakfast Boost Cacao Crunch 150g (Pack of 1)
Naturya£4.834.7★128 rev
Newest
by launch date
Naturya Cacao Powder Single Origin Fairtrade 250g
Naturya£7.7961 rev
Naturya Vegan Superfood Collagen Support Beautiful Berry 140 g Plant-Based Collagen Builder with Vitamin C Hyaluronic Acid & Mixed Berry Flavour
Naturya£8.9523 rev
Naturya Vegan Superfood Collagen Support Vivid Vanilla 140 g Plant-Powered Collagen-Builder with Vitamin C Hyaluronic Acid & Resveratrol for Skin Hair Nails Joints
Naturya£9.448 rev
Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar
Naturya£15.981 rev
Naturya Turmeric Superfood Latte 200g | Organic Golden Blend with Coconut Milk & Black Pepper | Caffeine-Free | High in Manganese | Turmeric Curcumin Drink Powder
Naturya£9.0713 rev
Trending
90-day click momentumOrganic Wheat Grass Powder 500g - Rich in Amino Acids - Resealable and Recyclable Pouch - By Alpha01
ALPHA01£7.674.6★
Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar
Naturya£15.984.0★
Sevenhills Wholefoods Organic Super Greens Blend 200g with Spirulina Chlorella Wheatgrass Barley Grass | Supports Skin Immunity & Reduce Tiredness | 40 Servings | UK Made
Sevenhills Wholefoods£9.304.5★
Naturya Vegan Superfood Collagen Support Vivid Vanilla 140 g Plant-Powered Collagen-Builder with Vitamin C Hyaluronic Acid & Resveratrol for Skin Hair Nails Joints
Naturya£9.443.7★
Naturya Turmeric Superfood Latte 200g | Organic Golden Blend with Coconut Milk & Black Pepper | Caffeine-Free | High in Manganese | Turmeric Curcumin Drink Powder
Naturya£9.074.6★
What buyers say about wheatgrass powder
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious for shakes”
“Excellent product”
“Great flavour”
“Good for the price”
“Perfect for my balanced diet”
“Great quality organic hemp protein powder”
“Everything as expected”
“Easy to dissolve in water”
“Good quality easy to mix”
“seems to giving me more energy and focus”
What buyers complain about
“Strange taste”
“Very bitter”
“Extremely expensive for the size you receive 125g when it shows a photo of the product 300g”
“Powder does not look good compared to other brand - would not buy again”
“I use it in smoothies for health benefits as this is not mega roasted like cocoa powder is”
“Go too for sweetener in oats etc”
“I should have read the ingrediance before I bought this”
“Powder hard”
“Go too for sweetener in oats etc”
“odourless apparently”
Common questions
- Is wheatgrass powder profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the wheatgrass powder niche?
- 8 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wheatgrass powder?
- Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.
- When does demand for wheatgrass powder peak?
- Demand peaks in Mar–Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the wheatgrass powder niche?
- Listings span £3.99–£21.27; the average listing price is £9.18 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.