Wheat Beer
FailThe top 5 brands take 95% of clicks, so Wheat Beer is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £52K/yr47K searches / yr
- 90-day growth
- +27.0%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 36 sellers
Flapen Score
Wheat Beer against its category
The dotted line is the Grocery average. Past it, Wheat Beer is stronger. Inside it, weaker.
Market
The Wheat Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheat Beer 47K times last year and spent an estimated £52K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +27.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £52Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- wheat beer15K searches a year
02 · Price
A sale here is worth £16.72.
Listings sell for £16.72 on average, from £2.54 to £33.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.72 that is £2K to £4K a year per listing.
- Average price
- £16.72inside the $15 to $100 sweet spot
- Price range
- £2.54–£33.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #174 within Beer, Wine & Spirits. It carries 147 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 75%
- Out of stock, average day
- 5.7%
- Average rank
- #174in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 147per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Wheat Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Franziskaner Weissbier Beer 12 x 500 ml
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9y ago

Hoegaarden Belgian Wheat Beer Bottle 24 x 330 ml
- Price
- £28.97
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 14y ago

Hoegaarden Belgian Wheat Beer Large Bottle 6 x 750 ml
- Price
- £17.09
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 10y ago

Hoegaarden Wheat Beer Bottles 4 x 330ml
- Price
- £5.61
- Rating
- 4.8/5
- Reviews
- 169
- Age
- 10y ago

Hoegaarden Belgian Wheat Beer 750ml
- Price
- £4.31
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 16y ago
Trending
90-day click momentum
Hoegaarden Belgian Wheat Beer Large Bottle 6 x 750 ml
- Price
- £17.09
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 10y ago

Hoegaarden Wheat Beer Bottles 4 x 330ml
- Price
- £5.61
- Rating
- 4.8/5
- Reviews
- 169
- Age
- 10y ago

Franziskaner Weissbier Beer 12 x 500 ml
- Price
- £19.85
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 9y ago

Hoegaarden Belgian Wheat Beer 750ml
- Price
- £4.31
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 16y ago

Paulaner Weissbier German Wheat Beer 500ml Bottles Case of 12 Bavarian Hefeweizen 5.5% ABV Premium Imported Wheat Beer Craft Beer Alcohol Gift Set for Men Birthday
- Price
- £33.82
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 2y ago
Newest
by launch date
Paulaner Weissbier German Wheat Beer 500ml Bottles Case of 12 Bavarian Hefeweizen 5.5% ABV Premium Imported Wheat Beer Craft Beer Alcohol Gift Set for Men Birthday
- Price
- £33.82
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 2y ago

Benediktiner Weissbier Bavarian Wheat Beer 5.4% ABV | German Wheat Ale | 6 x 500ml Glass Bottles | Smooth & Citrusy | Pack of 6 | Brewed by Bitburger
- Price
- £21.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Leffe Blonde Belgium Abbey Beer 12 x 330 ml Bottles
- Price
- £11.37
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 3y ago

Schöfferhofer Hefeweizen Wheat Beer - Case 12 x 500ml 5% Bottles | Unfiltered Wheat Beer | Ingredients: water barley malt wheat & hops
- Price
- £24.07
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3y ago

Paulaner Weissbier German Wheat Beer 330ml Bottles Case of 12 Bavarian Hefeweizen 5.5% ABV Premium Imported Wheat Beer Craft Beer Alcohol Gift Set for Men Birthday
- Price
- £29.00
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
36
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- Hoegaarden46%
- Franziskaner38%
- Beer Hunter4%
- Schöfferhofer4%
- Leffe3%
- Bitburger3%
- Open — no brand owns it (1 brand, 2%)
Demand
Wheat Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Wheat Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wheat beer15K/yr
- hoegaarden beer13K/yr
- weissbier7K/yr
- hoegaarden4K/yr
- franziskaner weissbier4K/yr
- franziskaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Beer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes a bit too strongly of citrus
Leffe
Love
Excellent product
The product itself is good HOWEVER
The product is wonderful
Very nice beer
Excellent beer
Very good beer if you on a diet
Good taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Beer questions
Answered from the same tracked data.









