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Wheat Beer

Fail

The top 5 brands take 95% of clicks, so Wheat Beer is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£52K/yr47K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
81%top-5 click share · 7 brands · 36 sellers

Flapen Score

Wheat Beer against its category

The dotted line is the Grocery average. Past it, Wheat Beer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheat Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wheat Beer 47K times last year and spent an estimated £52K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
6.7%
Market size, estimated
£52Ka year
Peak month
December3.3× the quietest month
Top search term
wheat beer15K searches a year

02 · Price

A sale here is worth £16.72.

Listings sell for £16.72 on average, from £2.54 to £33.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.72 that is £2K to £4K a year per listing.

Average price
£16.72inside the $15 to $100 sweet spot
Price range
£2.54–£33.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #174 within Beer, Wine & Spirits. It carries 147 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
75%
Out of stock, average day
5.7%
Average rank
#174in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Wheat Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Hoegaarden46%
  • Franziskaner38%
  • Beer Hunter4%
  • Schöfferhofer4%
  • Leffe3%
  • Bitburger3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wheat Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Wheat Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheat beer15K/yr
  • hoegaarden beer13K/yr
  • weissbier7K/yr
  • hoegaarden4K/yr
  • franziskaner weissbier4K/yr
  • franziskaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Wheat Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall100%−0.25

Tastes a bit too strongly of citrus

Leffe

Love

Quality-Overall50%+4.90

Excellent product

The product itself is good HOWEVER

The product is wonderful

Alcohol Flavor42%−0.25

Very nice beer

Excellent beer

Very good beer if you on a diet

Taste-Overall8%−0.25

Good taste

FAQ

Common Wheat Beer questions

Answered from the same tracked data.