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Wham Bar

Fail

The top 5 products take 96% of clicks, so Wham Bar is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£45K/yr52K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
96%top-5 click share · 6 brands · 15 sellers

Flapen Score

Wham Bar against its category

The dotted line is the Grocery average. Past it, Wham Bar is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wham Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wham Bar 52K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
7.1%
Market size, estimated
£45Ka year
Peak month
December2.8× the quietest month
Top search term
wham bar30K searches a year

02 · Price

A sale here is worth £12.11.

Listings sell for £12.11 on average, from £7.47 to £20.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.11 that is £3K to £6K a year per listing.

Average price
£12.11under the $15 to $100 sweet spot
Price range
£7.47–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #174 within Confectionery. It carries 272 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
50%
Out of stock, average day
14.7%
Average rank
#174in Confectionery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Wham Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • McGowan57%
  • HCO13%
  • Strawberry Ledge10%
  • Kervan10%
  • Candy Barn6%
  • Wham4%

Demand

Wham Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Wham Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wham bar30K/yr
  • wham bars15K/yr
  • wham sweets7K/yr

Reviews and returns

What reviews say buyers love and hate about Wham Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.19

The picture is slightly deceiving

Size-Overall17%+0.87

Maybe i remember them being larger

Ease Of Chewing/Swallowing17%+0.87

Random flavour chewy things

Value For Money11%−0.02

theyre extremely expensive-and sadly, not worth it worth it

dont pay that price

Texture/Consistency-Overall11%−0.07

awful new texture

embarrassingly, I sent a box to my very favourite person and he also noticed the changed texture

Love

Sweetness33%+2.73

Nice sweets for the kids

My favourite sweet came packaged perfectly

Taste-Overall21%+0.43

Great tasting sweet

Sent as a gift for a friend who loves the taste of wham bars

Texture/Consistency-Overall13%−0.07

Good quality and texture

Soft Feel8%

these bars are extremely soft

Value For Money8%−0.02

very good value for money buying them daily from the shop by the handful was costing alot

FAQ

Common Wham Bar questions

Answered from the same tracked data.