How competitive is the Wham Bar niche on Amazon United Kingdom?

6 brands and 15 sellers compete in Wham Bar on Amazon United Kingdom. The top 5 Wham Bar products take 96% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Wham Bar?

Wham Bar buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Size-Overall, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wham Bar niche?

Wham Bar sells for £12.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.47–£20.75. The average incumbent carries 272 reviews — the moat a new listing must climb.

Wham Bar

a concentrated shelf (top 5 take 96% of clicks) — Wham Bar doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wham Bar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wham Bar is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Wham Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 7.1% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr4K

Search volume / yr-11.7%52K

Conversion rate7.1%

Avg price£12.11

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers6 · 15

Top-5 product click share96%

Open market4%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Top Wham Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wham Original Raspberry Chew Bars 960 Grams Full Box of 60

Price: £10.17
Rating: 4.6/5
Reviews: 761
Age: 15y ago

Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box

Price: £10.32
Rating: 4.8/5
Reviews: 22
Age: 9mo ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge

Price: £8.31
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Wham Wham Bar (50 Pieces)

Price: £15.62
Rating: 4.4/5
Reviews: 25
Age: 10y ago

Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each

Price: £7.47
Rating: 3.1/5
Reviews: 12
Age: 1y ago

Newest

by launch date

Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box

Price: £10.32
Rating: 4.8/5
Reviews: 22
Age: 9mo ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge

Price: £8.31
Rating: 4.4/5
Reviews: 53
Age: 1y ago

Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each

Price: £7.47
Rating: 3.1/5
Reviews: 12
Age: 1y ago

Wham Wham Bar (50 Pieces)

Price: £15.62
Rating: 4.4/5
Reviews: 25
Age: 10y ago

Wham Original Raspberry Chew Bars 960 Grams Full Box of 60

Price: £10.17
Rating: 4.6/5
Reviews: 761
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

McGowan57%
HCO13%
Strawberry Ledge10%
Kervan10%
Candy Barn6%
Wham4%

Wham Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR7.1%Products6Brands6Top 5 Brands96%OOS Rate14.7%Rating4.3★Reviews272Avg BSR#174

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Wham Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wham bar30K/yr -5.9%8.2% conv.
wham bars15K/yr -13.9%7.7% conv.
wham sweets7K/yr -34.2%2.4% conv.

What reviews say buyers love and hate about Wham Bar

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Sweetness33%

“Nice sweets for the kids”

Taste-Overall21%

“Great tasting sweet”

Texture/Consistency-Overall13%

“Good quality and texture”

Soft Feel8%

“these bars are extremely soft”

Value For Money8%

“very good value for money buying them daily from the shop by the handful was costing alot”

What buyers complain about

89% of reviews

Advertised Vs Actual Product33%

“The picture is slightly deceiving”

Size-Overall17%

“Maybe i remember them being larger”

Ease Of Chewing/Swallowing17%

“Random flavour chewy things”

Value For Money11%

“theyre extremely expensive-and sadly, not worth it worth it”

Texture/Consistency-Overall11%

“awful new texture”

Common Wham Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wham Bar 40/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.