wham bar
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great271.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.11avg listing price — sweet spot $15–$100
Price range
Okay£7.47–£20.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 52K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, wham bar is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wham bar market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 33%
- Out of stock
- 14.7%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- McGowan57%
- HCO13%
- Strawberry Ledge10%
- Kervan10%
- Candy Barn6%
- Wham4%
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -11.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top wham bar search terms
- wham bar30K/yr
- wham bars15K/yr
- wham sweets7K/yr
Top wham bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wham Original Raspberry Chew Bars 960 Grams Full Box of 60
McGowan£10.174.6★761 rev
Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box
HCO£10.324.8★22 rev
Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
Strawberry Ledge£8.314.4★53 rev
Wham Wham Bar (50 Pieces)
Kervan£15.624.4★25 rev
Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
Candy Barn£7.473.1★12 rev
Newest
by launch dateWham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box
HCO£10.3222 rev
Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
Strawberry Ledge£8.3153 rev
Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
Candy Barn£7.4712 rev
Wham Wham Bar (50 Pieces)
Kervan£15.6225 rev
Wham Original Raspberry Chew Bars 960 Grams Full Box of 60
McGowan£10.17761 rev
Trending
90-day click momentumWham Original Raspberry Chew Bars 960 Grams Full Box of 60
McGowan£10.174.6★
Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
Candy Barn£7.473.1★
Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
Strawberry Ledge£8.314.4★
Wham Chew Bars Original (Box of 50)
Wham£20.754.6★
Wham Wham Bar (50 Pieces)
Kervan£15.624.4★
What buyers say about wham bar
What buyers praise and complain about, mined from review topics.What buyers love
“Nice sweets for the kids”
“Great tasting sweet”
“Good quality and texture”
“these bars are extremely soft”
“very good value for money buying them daily from the shop by the handful was costing alot”
What buyers complain about
“The picture is slightly deceiving”
“Maybe i remember them being larger”
“Random flavour chewy things”
“theyre extremely expensive-and sadly, not worth it worth it”
“awful new texture”
Common questions
- Is wham bar profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the wham bar niche?
- 6 brands and 15 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in wham bar?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- When does demand for wham bar peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the wham bar niche?
- Listings span £7.47–£20.75; the average listing price is £12.11 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.