Wham Bar
FailThe top 5 products take 96% of clicks, so Wham Bar is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £45K/yr52K searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 15 sellers
Flapen Score
Wham Bar against its category
The dotted line is the Grocery average. Past it, Wham Bar is stronger. Inside it, weaker.
Market
The Wham Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wham Bar 52K times last year and spent an estimated £45K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £45Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- wham bar30K searches a year
02 · Price
A sale here is worth £12.11.
Listings sell for £12.11 on average, from £7.47 to £20.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.11 that is £3K to £6K a year per listing.
- Average price
- £12.11under the $15 to $100 sweet spot
- Price range
- £7.47–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #174 within Confectionery. It carries 272 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 50%
- Out of stock, average day
- 14.7%
- Average rank
- #174in Confectionery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 272per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Wham Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wham Original Raspberry Chew Bars 960 Grams Full Box of 60
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 761
- Age
- 15y ago

Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box
- Price
- £10.32
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Wham Wham Bar (50 Pieces)
- Price
- £15.62
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10y ago

Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
- Price
- £7.47
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentum
Wham Original Raspberry Chew Bars 960 Grams Full Box of 60
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 761
- Age
- 15y ago

Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
- Price
- £7.47
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 1y ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Wham Chew Bars Original (Box of 50)
- Price
- £20.75
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 16y ago

Wham Wham Bar (50 Pieces)
- Price
- £15.62
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10y ago
Newest
by launch date
Wham Raspberry Chew Bars Full Box of 60 Original Retro Sweets | Fizzy Fruity Tangy Candy Treats | British Nostalgic Favourites | Party Bag Fillers & Sweet Shop Bulk Box
- Price
- £10.32
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 9mo ago

Chew Bars Sweets Gift Box 26 Chewy Bars Bundle With Vimto Wham Refreshers Tango & Drumsticks | Sour Fruity Fizzy Chews Letterbox Friendly Sweet Selection from Strawberry Ledge
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Wham Bars Candy Gift Box Retro Sweets Selection 11 Pieces 16g Each
- Price
- £7.47
- Rating
- 3.1/5
- Reviews
- 12
- Age
- 1y ago

Wham Wham Bar (50 Pieces)
- Price
- £15.62
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10y ago

Wham Original Raspberry Chew Bars 960 Grams Full Box of 60
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 761
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- McGowan57%
- HCO13%
- Strawberry Ledge10%
- Kervan10%
- Candy Barn6%
- Wham4%
Demand
Wham Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Wham Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wham bar30K/yr
- wham bars15K/yr
- wham sweets7K/yr
Reviews and returns
What reviews say buyers love and hate about Wham Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The picture is slightly deceiving
Maybe i remember them being larger
Random flavour chewy things
theyre extremely expensive-and sadly, not worth it worth it
dont pay that price
awful new texture
embarrassingly, I sent a box to my very favourite person and he also noticed the changed texture
Love
Nice sweets for the kids
My favourite sweet came packaged perfectly
Great tasting sweet
Sent as a gift for a friend who loves the taste of wham bars
Good quality and texture
these bars are extremely soft
very good value for money buying them daily from the shop by the handful was costing alot
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wham Bar questions
Answered from the same tracked data.









