Werthers Original Sugar Free
FailThe top 5 brands take 99% of clicks, so Werthers Original Sugar Free is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £63K/yr97K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 73 sellers
Flapen Score
Werthers Original Sugar Free against its category
The dotted line is the Grocery average. Past it, Werthers Original Sugar Free is stronger. Inside it, weaker.
Market
The Werthers Original Sugar Free market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Werthers Original Sugar Free 97K times last year and spent an estimated £63K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £63Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- werthers sugar free43K searches a year
02 · Price
A sale here is worth £9.93.
Listings sell for £9.93 on average, from £0.97 to £29.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.93 that is £993 to £2K a year per listing.
- Average price
- £9.93under the $15 to $100 sweet spot
- Price range
- £0.97–£29.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £993–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 215 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 78%
- Out of stock, average day
- 1.0%
- Average rank
- #0in Confectionery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 215per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Werthers Original Sugar Free products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
- Price
- £19.20
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago

Werthers Original Sugar Free Butter Candies 65g
- Price
- £2.83
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4y ago

Werthers Original Butter Candies Convenient Sugar-Free Caramel On-the-Go Gluten-Free & Vegetarian 42 g Box (Pack of 20)
- Price
- £14.35
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 6y ago

Werthers Original Chocolate Candies Rich Chocolate-Caramel Experience Sugar-Free Gluten-Free & Vegetarian 42 g Box (Pack of 20)
- Price
- £14.98
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6y ago
Trending
90-day click momentum
Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
- Price
- £19.20
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Werthers Original Sugar Free Toffee 80 g (Pack of 1)
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 1,166
- Age
- 11y ago

Werthers Original Sugar Free Caramel Butter Candies 42g
- Price
- £0.97
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10y ago

Werthers Original Butter Candies Classic Cream Toffee 1000g
- Price
- £13.42
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch date
Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
- Price
- £19.20
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Werthers Original Sugar Free Chewy Creamy Toffees 80 g Bulk Box (Pack of 18)
- Price
- £17.92
- Rating
- 4.6/5
- Reviews
- 63
- Age
- 9mo ago

Werthers Original Butter Candies Classic Cream Toffee 1000g
- Price
- £13.42
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

Butterscotch Hard Candy Sweets 1KG Bag Approx 175 Sweets
- Price
- £9.91
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago

Pack of 3 Cavendish & Harvey Butterscotch Drops in Tin Premium Traditional Flavour Travel Sweets Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g
- Price
- £12.77
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Werther's88%
- Candy Lane4%
- Storck3%
- mysmartbuy.com2%
- Swizzels2%
- Simpkins1%
Demand
Werthers Original Sugar Free search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Werthers Original Sugar Free search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- werthers sugar free43K/yr
- butterscotch sweets19K/yr
- sugar free werthers11K/yr
- butterscotch13K/yr
- werthers original sugar free7K/yr
- weathers originals4K/yr
Reviews and returns
What reviews say buyers love and hate about Werthers Original Sugar Free
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Too pricey
Overpriced
Looking online it seems to be a known issue that the artificial sweeteners used in these sweets can commonly cause really bad bloating and diarrhoea
Well done would have preferred sugar added product
you wouldn't guess they are sugar free
There is something that I can't put my finger on when it come to the taste though
They taste nothing like the original
unusual taste and flavour
Very disappointed, no butterscotch flavour
.but heh hardly any calories
Love
Heavens taste❤️ OMG, love for the taste buds
Satisfy the taste buds
Great taste
Sugar free candy
Lovely sweets
Sugar free
much cheaper
Great Value
Best value
Great quality
A very good Product
Typical Worthers product
Lovely product as advertised
As expected
Does what it says on the tin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Werthers Original Sugar Free questions
Answered from the same tracked data.









