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Werthers Original Sugar Free

Fail

The top 5 brands take 99% of clicks, so Werthers Original Sugar Free is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£63K/yr97K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
63%top-5 click share · 6 brands · 73 sellers

Flapen Score

Werthers Original Sugar Free against its category

The dotted line is the Grocery average. Past it, Werthers Original Sugar Free is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werthers Original Sugar Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Werthers Original Sugar Free 97K times last year and spent an estimated £63K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
6.5%
Market size, estimated
£63Ka year
Peak month
May1.7× the quietest month
Top search term
werthers sugar free43K searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £0.97 to £29.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.93 that is £993 to £2K a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£0.97–£29.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£993–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 215 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
1.0%
Average rank
#0in Confectionery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Werthers Original Sugar Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

73

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Werther's88%
  • Candy Lane4%
  • Storck3%
  • mysmartbuy.com2%
  • Swizzels2%
  • Simpkins1%

Demand

Werthers Original Sugar Free search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Werthers Original Sugar Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werthers sugar free43K/yr
  • butterscotch sweets19K/yr
  • sugar free werthers11K/yr
  • butterscotch13K/yr
  • werthers original sugar free7K/yr
  • weathers originals4K/yr

Reviews and returns

What reviews say buyers love and hate about Werthers Original Sugar Free

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.27

Too expensive

Too pricey

Overpriced

Artificial Sweeteners8%−0.02

Looking online it seems to be a known issue that the artificial sweeteners used in these sweets can commonly cause really bad bloating and diarrhoea

Well done would have preferred sugar added product

you wouldn't guess they are sugar free

Taste-Overall8%+2.59

There is something that I can't put my finger on when it come to the taste though

They taste nothing like the original

Flavor8%−0.07

unusual taste and flavour

Very disappointed, no butterscotch flavour

Nutritional Content7%+0.13

.but heh hardly any calories

Love

Taste-Overall36%+2.59

Heavens taste❤️ OMG, love for the taste buds

Satisfy the taste buds

Great taste

Sweetness27%+0.95

Sugar free candy

Lovely sweets

Sugar free

Value For Money11%−0.27

much cheaper

Great Value

Best value

Quality-Overall7%+0.34

Great quality

A very good Product

Typical Worthers product

Advertised Vs Actual Product3%+0.39

Lovely product as advertised

As expected

Does what it says on the tin

FAQ

Common Werthers Original Sugar Free questions

Answered from the same tracked data.