werthers original sugar free
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great214.61avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£0.97–£29.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.93avg listing price — sweet spot $15–$100
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 97K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, werthers original sugar free is a £63K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
werthers original sugar free market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £79K–£99K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 22%
- Out of stock
- 1.0%
- Avg brand age
- 64 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Werther's88%
- Candy Lane4%
- Storck3%
- mysmartbuy.com2%
- Swizzels2%
- Simpkins1%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top werthers original sugar free search terms
- werthers sugar free43K/yr
- butterscotch sweets19K/yr
- sugar free werthers11K/yr
- butterscotch13K/yr
- werthers original sugar free7K/yr
- weathers originals4K/yr
Top werthers original sugar free products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
Werther's£19.204.6★56 rev
Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
Werther's£1.604.5★125 rev
Werthers Original Sugar Free Butter Candies 65g
Werther's£2.834.4★41 rev
Werthers Original Butter Candies Convenient Sugar-Free Caramel On-the-Go Gluten-Free & Vegetarian 42 g Box (Pack of 20)
Werther's£14.354.4★88 rev
Werthers Original Chocolate Candies Rich Chocolate-Caramel Experience Sugar-Free Gluten-Free & Vegetarian 42 g Box (Pack of 20)
Werther's£14.984.8★38 rev
Newest
by launch dateWerthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
Werther's£19.2056 rev
Werthers Original Sugar Free Chewy Creamy Toffees 80 g Bulk Box (Pack of 18)
Werther's£17.9263 rev
Werthers Original Butter Candies Classic Cream Toffee 1000g
Werther's£13.4234 rev
Butterscotch Hard Candy Sweets 1KG Bag Approx 175 Sweets
Candy Lane£9.9118 rev
Pack of 3 Cavendish & Harvey Butterscotch Drops in Tin Premium Traditional Flavour Travel Sweets Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g
mysmartbuy.com£12.7742 rev
Trending
90-day click momentumWerthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
Werther's£1.604.5★
Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
Werther's£19.204.6★
Werthers Original Sugar Free Toffee 80 g (Pack of 1)
Werther's£1.394.5★
Werthers Original Sugar Free Caramel Butter Candies 42g
Werther's£0.974.5★
Werthers Original Butter Candies Classic Cream Toffee 1000g
Werther's£13.424.7★
What buyers say about werthers original sugar free
What buyers praise and complain about, mined from review topics.What buyers love
“Heavens taste❤️ OMG, love for the taste buds”
“Sugar free candy”
“much cheaper”
“Great quality”
“Lovely product as advertised”
“Good diabetic alternative”
“Glad they are sugar free”
“Creamy and delicious”
“I them to soft”
“quantity thank you”
What buyers complain about
“Too expensive”
“Looking online it seems to be a known issue that the artificial sweeteners used in these sweets can commonly cause really bad bloating and diarrhoea”
“There is something that I can't put my finger on when it come to the taste though”
“unusual taste and flavour”
“.but heh hardly any calories”
“not a bag which is shown in the picture part from that lovely sweets very buttery perfect for diabetes which I am”
“Tiny packet”
“causing lots of lower GI symptoms”
Common questions
- Is werthers original sugar free profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the werthers original sugar free niche?
- 6 brands and 73 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in werthers original sugar free?
- Top complaints mined from reviews: Value For Money, Artificial Sweeteners, Taste-Overall. The return rate is 0.0%.
- When does demand for werthers original sugar free peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the werthers original sugar free niche?
- Listings span £0.97–£29.32; the average listing price is £9.93 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.