How competitive is the Werthers Original Sugar Free niche on Amazon United Kingdom?

6 brands and 73 sellers compete in Werthers Original Sugar Free on Amazon United Kingdom. The top 5 Werthers Original Sugar Free products take 63% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Werthers Original Sugar Free?

Werthers Original Sugar Free buyers on Amazon United Kingdom complain most about Value For Money, Artificial Sweeteners, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Werthers Original Sugar Free niche?

Werthers Original Sugar Free sells for £9.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£29.32. The average incumbent carries 215 reviews — the moat a new listing must climb.

Werthers Original Sugar Free

brand-locked demand (top 5 brands take 99% of clicks) — Werthers Original Sugar Free doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Werthers Original Sugar Free profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Werthers Original Sugar Free is a £63K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.

Werthers Original Sugar Free: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.0% over the last 90 days and 6.5% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr10K

Search volume / yr+0.0%97K

Conversion rate6.5%

Avg price£9.93

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 73

Top-5 product click share63%

Open market1%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Werthers Original Sugar Free products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)

Price: £19.20
Rating: 4.6/5
Reviews: 56
Age: 9mo ago

Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)

Price: £1.60
Rating: 4.5/5
Reviews: 125
Age: 9y ago

Werthers Original Sugar Free Butter Candies 65g

Price: £2.83
Rating: 4.4/5
Reviews: 41
Age: 4y ago

Werthers Original Butter Candies Convenient Sugar-Free Caramel On-the-Go Gluten-Free & Vegetarian 42 g Box (Pack of 20)

Price: £14.35
Rating: 4.4/5
Reviews: 88
Age: 6y ago

Werthers Original Chocolate Candies Rich Chocolate-Caramel Experience Sugar-Free Gluten-Free & Vegetarian 42 g Box (Pack of 20)

Price: £14.98
Rating: 4.8/5
Reviews: 38
Age: 6y ago

Newest

by launch date

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)

Price: £19.20
Rating: 4.6/5
Reviews: 56
Age: 9mo ago

Werthers Original Sugar Free Chewy Creamy Toffees 80 g Bulk Box (Pack of 18)

Price: £17.92
Rating: 4.6/5
Reviews: 63
Age: 9mo ago

Werthers Original Butter Candies Classic Cream Toffee 1000g

Price: £13.42
Rating: 4.7/5
Reviews: 34
Age: 1y ago

Butterscotch Hard Candy Sweets 1KG Bag Approx 175 Sweets

Price: £9.91
Rating: 4.0/5
Reviews: 18
Age: 1y ago

Pack of 3 Cavendish & Harvey Butterscotch Drops in Tin Premium Traditional Flavour Travel Sweets Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g

Price: £12.77
Rating: 4.5/5
Reviews: 42
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Werther's88%
Candy Lane4%
Storck3%
mysmartbuy.com2%
Swizzels2%
Simpkins1%

Werthers Original Sugar Free demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR6.5%Products18Brands6Top 5 Brands99%OOS Rate1.0%Rating4.4★Reviews215Avg BSR#0

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Werthers Original Sugar Free search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

werthers sugar free43K/yr +11.2%7.1% conv.
butterscotch sweets19K/yr -20.0%1.9% conv.
sugar free werthers11K/yr +3.3%5.0% conv.
butterscotch13K/yr -19.9%0.3% conv.
werthers original sugar free7K/yr +0.1%7.2% conv.
weathers originals4K/yr +37.5%1.6% conv.

What reviews say buyers love and hate about Werthers Original Sugar Free

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall36%

“Heavens taste❤️ OMG, love for the taste buds”

Sweetness27%

“Sugar free candy”

Value For Money11%

“much cheaper”

Quality-Overall7%

“Great quality”

Advertised Vs Actual Product3%

“Lovely product as advertised”

What buyers complain about

84% of reviews

Value For Money38%

“Too expensive”

Artificial Sweeteners8%

“Looking online it seems to be a known issue that the artificial sweeteners used in these sweets can commonly cause really bad bloating and diarrhoea”

Taste-Overall8%

“There is something that I can't put my finger on when it come to the taste though”

Flavor8%

“unusual taste and flavour”

Nutritional Content7%

“.but heh hardly any calories”

Common Werthers Original Sugar Free questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Werthers Original Sugar Free 44/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +0.0% over the last 90 days.