werthers original
Skip itPricing outside the sweet spot ($5.09 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,204.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£130K£130K/yr · 483K searches
Price range
Okay£0.49–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, werthers original is a £130K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
werthers original market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £153K–£204K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 19%
- Out of stock
- 0.2%
- Avg brand age
- 53 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
122
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
15%
- Werther's54%
- Swizzels13%
- Skittles6%
- Sour Patch Kids5%
- Starburst4%
- William Hunter3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top werthers original search terms
- candy305K/yr
- werthers original98K/yr
- werthers34K/yr
- werthers originals18K/yr
- candies16K/yr
- werthers original butter candies4K/yr
- candy sweets5K/yr
- werthers sweets4K/yr
Top werthers original products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Werthers Original Cream Candies Classic Buttery Caramel Treats Gluten-Free & Vegetarian 1 kg Sharing Bag (Pack of 1)
Werther's£7.194.8★831 rev
Werthers Original Butter Candies Classic Creamy Caramel Treats Gluten-Free & Vegetarian 300 g (Pack of 1)
Werther's£2.744.7★67 rev
Werthers Original Traditional Butter Candies in Bag 135 g
Werther's£1.324.7★454 rev
Swizzels Squashies Sweets Strawberry and Cream Flavour Sweets Single Bag 120g
Swizzels£0.654.7★2,196 rev
Skittles Giants Gooey Vegan Sweets Sharing Bag Candy 125g
Skittles£0.844.6★443 rev
Newest
by launch date
by Amazon Assorted Mint Candies 200g
by Amazon£1.1372 rev
Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
Werther's£19.2056 rev
Werthers Original Creamy Filling Candies Classic Caramel Sweets with Smooth Centre Individually Wrapped 1 kg Bulk Pack
Werther's£8.5670 rev
Werthers Original Butter Candies Traditional Caramel Flavour Individually Wrapped Sweets 135 g (Pack of 18)
Werther's£20.35191 rev
William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)
William Hunter£7.8781 rev
Trending
90-day click momentum
Skittles Giants Fruit Flavoured 132g Sweets Bag | 3x Bigger Vegan Sweets & Candy | Chewy Sharing Snacks for Movie Night On-The-Go Snacks Treats and Sharing Bag
Skittles£0.764.6★
by Amazon Assorted Mint Candies 200g
by Amazon£1.134.7★
Starburst Original Fruit Chews Sweets Pouch Bag 138g - Chewy Vegan Candy Assortment - Sharing Snacks For Summer BBQ Picnics Parties & Travel Accessories
Starburst£0.774.7★
Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
Werther's£1.604.5★
Swizzels Squashies Sweets Strawberry and Cream Flavour Sweets Single Bag 120g
Swizzels£0.654.7★
What buyers say about werthers original
What buyers praise and complain about, mined from review topics.What buyers love
“All of the mints taste nice”
“Sweet treat”
“Great deal”
“Good value and quality arrived quickly”
“orange flavours are good”
“Works exactually as advertised”
“Amazing gift”
“Great size”
“Love the sour taste”
“Easy eating”
What buyers complain about
“the lack of variety of sweets”
“Terrible tasting”
“small packets”
“Too hard”
“Sweets are now poor quality”
“Stale”
“Disappointing for the price”
“not as described”
“Sour -”
“The flavours are strong and taste artificial, particularly the banana”
Top return reasons
Common questions
- Is werthers original profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 36 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the werthers original niche?
- 15 brands and 122 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in werthers original?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for werthers original peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the werthers original niche?
- Listings span £0.49–£20.35; the average listing price is £5.09 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.