Werthers Original

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months

483K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

5.3%

Market size, estimated

£130Ka year

Peak month

December1.9× the quietest month

Top search term

candy305K searches a year

Listings sell for £5.09 on average, from £0.49 to £20.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £5.09 that is £3K to £4K a year per listing.

Average price

£5.09under the $15 to $100 sweet spot

Price range

£0.49–£20.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

19% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Confectionery. It carries 1,204 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

97%

Out of stock, average day

0.2%

Average rank

#23in Confectionery

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,204per listing

Listings tracked

36

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

53 months