How competitive is the Werthers Original niche on Amazon United Kingdom?

15 brands and 122 sellers compete in Werthers Original on Amazon United Kingdom. The top 5 Werthers Original products take 43% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Werthers Original?

Werthers Original buyers on Amazon United Kingdom complain most about Sweetness, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Werthers Original niche?

Werthers Original sells for £5.09 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.49–£20.35. The average incumbent carries 1,204 reviews — the moat a new listing must climb.

Werthers Original

pricing outside the sweet spot ($5.09 avg) — Werthers Original doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Werthers Original profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Werthers Original is a £130K/yr Amazon United Kingdom market (483K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Werthers Original: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.6% over the last 90 days and 5.3% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr40K

Search volume / yr-4.6%483K

Conversion rate5.3%

Avg price£5.09

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 122

Top-5 product click share43%

Open market19%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top Werthers Original products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Werthers Original Cream Candies Classic Buttery Caramel Treats Gluten-Free & Vegetarian 1 kg Sharing Bag (Pack of 1)

Price: £7.19
Rating: 4.8/5
Reviews: 831
Age: 16y ago

Werthers Original Butter Candies Classic Creamy Caramel Treats Gluten-Free & Vegetarian 300 g (Pack of 1)

Price: £2.74
Rating: 4.7/5
Reviews: 67
Age: 11y ago

Werthers Original Traditional Butter Candies in Bag 135 g

Price: £1.32
Rating: 4.7/5
Reviews: 454
Age: 7y ago

Swizzels Squashies Sweets Strawberry and Cream Flavour Sweets Single Bag 120g

Price: £0.65
Rating: 4.7/5
Reviews: 2,196
Age: 1y ago

Skittles Giants Gooey Vegan Sweets Sharing Bag Candy 125g

Price: £0.84
Rating: 4.6/5
Reviews: 443
Age: 2y ago

Newest

by launch date

by Amazon Assorted Mint Candies 200g

Price: £1.13
Rating: 4.7/5
Reviews: 72
Age: 3mo ago

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)

Price: £19.20
Rating: 4.6/5
Reviews: 56
Age: 9mo ago

Werthers Original Creamy Filling Candies Classic Caramel Sweets with Smooth Centre Individually Wrapped 1 kg Bulk Pack

Price: £8.56
Rating: 4.9/5
Reviews: 70
Age: 9mo ago

Werthers Original Butter Candies Traditional Caramel Flavour Individually Wrapped Sweets 135 g (Pack of 18)

Price: £20.35
Rating: 4.7/5
Reviews: 191
Age: 9mo ago

William Hunter American Sweets Gift Bag - Wide Selection Sweet Hamper Great Value American Sweet Hamper for Children or Adults Box of Iconic American Candy (Small)

Price: £7.87
Rating: 4.2/5
Reviews: 81
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

122

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

15%

Werther's54%
Swizzels13%
Skittles6%
Sour Patch Kids5%
Starburst4%
William Hunter3%
Open — no brand owns it (9 brands, 15%)

Werthers Original demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume483KCVR5.3%Products36Brands15Top 5 Brands81%OOS Rate0.2%Rating4.6★Reviews1,204Avg BSR#23

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Werthers Original search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

candy305K/yr -8.8%3.1% conv.
werthers original98K/yr +14.4%9.3% conv.
werthers34K/yr +3.3%6.2% conv.
werthers originals18K/yr -24.6%10.6% conv.
candies16K/yr -9.5%2.3% conv.
werthers original butter candies4K/yr -14.1%6.2% conv.
candy sweets5K/yr -17.2%1.4% conv.
werthers sweets4K/yr -41.1%3.3% conv.

What reviews say buyers love and hate about Werthers Original

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall25%

“All of the mints taste nice”

Sweetness23%

“Sweet treat”

Value For Money17%

“Great deal”

Quality-Overall6%

“Good value and quality arrived quickly”

Flavor6%

“orange flavours are good”

What buyers complain about

60% of reviews

Sweetness16%

“the lack of variety of sweets”

Taste-Overall12%

“Terrible tasting”

Size-Overall7%

“small packets”

Hard Feel6%

“Too hard”

Quality-Overall4%

“Sweets are now poor quality”

Werthers Original return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Werthers Original questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Werthers Original 46/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 36 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved -4.6% over the last 90 days.