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Welch Fruit Snacks

Fail

The top 5 brands take 100% of clicks, so Welch Fruit Snacks is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£64K/yr49K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
82%top-5 click share · 5 brands · 42 sellers

Flapen Score

Welch Fruit Snacks against its category

The dotted line is the Grocery average. Past it, Welch Fruit Snacks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welch Fruit Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Welch Fruit Snacks 49K times last year and spent an estimated £64K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
7.2%
Market size, estimated
£64Ka year
Peak month
November1.7× the quietest month
Top search term
welch fruit snacks23K searches a year

02 · Price

A sale here is worth £18.23.

Listings sell for £18.23 on average, from £8.18 to £29.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.23 that is £2K to £5K a year per listing.

Average price
£18.23inside the $15 to $100 sweet spot
Price range
£8.18–£29.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #226 within Confectionery. It carries 2,926 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
36%
Out of stock, average day
15.4%
Average rank
#226in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,926per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Welch Fruit Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Welch's85%
  • JANNGII6%
  • SINGLES TO GO!4%
  • Generic2%
  • Welch's Family Farmer Owned2%

Demand

Welch Fruit Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Welch Fruit Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welch fruit snacks23K/yr
  • welchs fruit snacks18K/yr
  • welchs5K/yr
  • welch2K/yr

Reviews and returns

What reviews say buyers love and hate about Welch Fruit Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall73%−0.15

Has an artificial taste to it

hate the taste of water

Ok. Grape tasted like chemical blueberries, disgusting

Love

Flavor32%+2.54

The flavours are crisp and fruity

Great flavour

Great selection of flavours

Taste-Overall27%−0.15

Delicious and very easy to use

The grape is my favourite

Taste great

Value For Money8%+0.47

Good value

Very good value

Freshness8%+0.47

so does most fresh fruit

Health Benefits-Overall8%+0.47

Great healthy snack - especially for swimmers

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

FAQ

Common Welch Fruit Snacks questions

Answered from the same tracked data.