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Weight Watchers Snacks

Fail

The top 5 brands take 97% of clicks, so Weight Watchers Snacks is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£73K/yr87K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
61%top-5 click share · 8 brands · 64 sellers

Flapen Score

Weight Watchers Snacks against its category

The dotted line is the Grocery average. Past it, Weight Watchers Snacks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weight Watchers Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Weight Watchers Snacks 87K times last year and spent an estimated £73K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
8.0%
Market size, estimated
£73Ka year
Peak month
March2.7× the quietest month
Top search term
slimfast snacks39K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £0.97 to £34.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.40 that is £1K to £3K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£0.97–£34.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #34 within Biscuits & Crackers. It carries 1,169 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
91%
Out of stock, average day
3.2%
Average rank
#34in Biscuits & Crackers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,169per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Weight Watchers Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

2%

  • SlimFast92%
  • Kallo2%
  • Cadbury1%
  • Olly's Olives1%
  • Bulk1%
  • BRAVE1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Weight Watchers Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Weight Watchers Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slimfast snacks39K/yr
  • slim fast snacks14K/yr
  • low cal8K/yr
  • low calorie food7K/yr
  • low calorie bars4K/yr
  • slimfast crisps5K/yr
  • slimming world snacks3K/yr
  • diet snacks for weight loss4K/yr
  • weight watcher snacks3K/yr

Reviews and returns

What reviews say buyers love and hate about Weight Watchers Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.14

Artificial taste

Tastes nasty

Disgusting taste

Value For Money9%+0.77

bit expensive

Price is high

very expensive

Sweetness5%+0.23

rice so doubtless less sugar

Not very fruity

very sweet

Advertised Vs Actual Product4%−0.08

False advertising

The description was a little misleading

not what is advertised

Size-Overall4%−0.02

Very small too

They have made the pots smaller

The printed sheet is tiny

Love

Taste-Overall36%−0.14

Nice snack

Great taste

Great taste and filling

Flavor11%+1.27

My favourite Slimfast flavour

The flavour is creamy

Very nice flavor

Value For Money11%+0.77

Good price

Great deal

Good value for money

Quality-Overall8%+0.25

Very good quality pretzels

Great product

Overall, a reliable, tasty snack that does exactly what it promises

Nutritional Content5%−0.01

Useful to make sure basic nutritional needs are covered

feels more healthy having them with the added protein

tasty way to snack or replace a meal while keeping up vital protein levels for muscle maintenance etc The added vitamins are a nice addition

Return

0.0% Return rate 0% Fixable by listing

Ease Of Use100%▁▁▁█▁▁

FAQ

Common Weight Watchers Snacks questions

Answered from the same tracked data.