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Wedding Favours

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 0.8% of searches, so Wedding Favours is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£46K/yr399K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
37%top-5 click share · 37 brands · 57 sellers

Flapen Score

Wedding Favours against its category

The dotted line is the Grocery average. Past it, Wedding Favours is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Favours market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Favours 399K times last year and spent an estimated £46K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
0.8%
Market size, estimated
£46Ka year
Peak month
February3.2× the quietest month
Top search term
wedding favours179K searches a year

02 · Price

A sale here is worth £14.83.

Listings sell for £14.83 on average, from £4.50 to £58.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.83 that is £0 to £1K a year per listing.

Average price
£14.83under the $15 to $100 sweet spot
Price range
£4.50–£58.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #516 within Chocolate Candy. It carries 305 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
6.5%
Average rank
#516in Chocolate Candy
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
305per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wedding Favours products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

57

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

37%

Top 20: 78%

Open market

52%

  • GADITIEK12%
  • Italian Options11%
  • Personalised with Care9%
  • Fentar6%
  • ULELE5%
  • Wyeland Confectionery5%

Demand

Wedding Favours search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.2×

Search terms

Top Wedding Favours search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding favours179K/yr
  • wedding favours for guests138K/yr
  • favours14K/yr
  • wedding gifts for guests13K/yr
  • favours for guests11K/yr
  • personalised wedding favours10K/yr
  • wedding favour ideas9K/yr
  • wedding favour8K/yr
  • wedding favors8K/yr
  • cheap wedding favours under 50p5K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Favours

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.06

I do suggest people to check the size it was just a bit bigger than what I expected

Much smaller than expected

Small packs

Advertised Vs Actual Product14%−0.08

Very misleading description

not 1 wild flower appeared

Not made clear in the marketing

Value For Money10%+0.71

Looks more expensive

not value for money

bit pricey for what you get

Print Quality5%−0.05

The print in these items were not good

Color5%−0.02

Colouring book

very dull colours

Love

Quality-Overall25%+1.33

Excellent product

Good quality chocolates

and good for the occasion

Value For Money18%+0.71

Excellent value for money

Worth the price

Worth every penny

Advertised Vs Actual Product10%−0.08

Exactly what I wanted

As described

Exactly like the image

Gifting Purpose10%+1.21

Great little gifts

Great gift ideas

Really fun give-away

Taste-Overall6%+0.56

They were delicious

Great product, exactly what I needed for wedding table decorations and tasted like normal

Hi, these chocolate were amazing and extremely tasty

Return

0.7% Return rate 57% Fixable by listing

Size-Overall39%▁▃▆▇▃█

I do suggest people to check the size it was just a bit bigger than what I expected

Much smaller than expected

Small packs

Advertised Vs Actual Product13%▁▆▂▆█▂

Very misleading description

not 1 wild flower appeared

Not made clear in the marketing

Strength12%█▅▄▂▃▃
Quality-Overall11%▁▁█▆▇▅
Value For Money7%▁█▄▁▁▂

Looks more expensive

not value for money

bit pricey for what you get

FAQ

Common Wedding Favours questions

Answered from the same tracked data.