wedding favours
Worth a lookShows low returns (0.7%), but weak search conversion (0.8%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great304.7avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.50–£58.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 399K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, wedding favours is a £46K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wedding favours market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 6.5%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
57
Top-5 brand share
43%
Top 20: 85%
Top-5 click share
37%
Top 20: 78%
Open market
52%
- GADITIEK12%
- Italian Options11%
- Personalised with Care9%
- Fentar6%
- ULELE5%
- Wyeland Confectionery5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.2×
Top wedding favours search terms
- wedding favours179K/yr
- wedding favours for guests138K/yr
- favours14K/yr
- wedding gifts for guests13K/yr
- favours for guests11K/yr
- personalised wedding favours10K/yr
- wedding favour ideas9K/yr
- wedding favour8K/yr
- wedding favors8K/yr
- cheap wedding favours under 50p5K/yr
Top wedding favours products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wedding Favours for Guests 20 Set Thanks for Coming Ballpoint Pen with Card and Organza Bag Wedding Gifts for Guests Thank You Gift for Guests Wedding Party Favors Guest Return Gifts
GADITIEK£10.744.8★44 rev
Personalised Mini Love Hearts Wedding Favours Just Married for Guests Gift Thank You Table Favours. Each roll Contains 7 Individual Sweets Suitable for Vegetarians (10)
Personalised with Care£7.644.7★852 rev
Italian Options Gold Mr & Mrs Wedding Chocolate Neapolitans (100 Chocolates)
Italian Options£22.374.7★300 rev
50 Pcs Wedding Favour Boxes Carved Hollow Small Gift Box for Personalised Sweets White Favour Boxes with Ribbon Wedding Favours Box for Guests Party Decoration Hold Candy Chocolate(5x5x7cm)
Fentar£7.194.1★782 rev
ULELE 60 Set Wedding Favors for Guests Wedding Clear Shot Glasses Bulk Acrylic Shot Glasses with Flower Thank You Cards Organza Bag Wedd-ing Appreciation Gifts for Bridal Shower Newlyweds Anniversary
ULELE£25.524.2★19 rev
Newest
by launch date
Yuecda 30 Set Wedding Favors for Guests Bulk 2oz Acrylic Take a Shot We Tied the Knot Shot Glasses with Thank You Cards Organza Bags for Guest Souvenir Wedding Bridal Shower Gifts
Yuecda£25.333 rev
Thank You Gifts For Women Men - 30 Sets Lucky Wooden Ballpoint Pen Wedding Favours Wedding Gifts Ideas For Women Colleagues Nurses Teacher Lucky Pen With Thank You Cards
GiftGem£13.1115 rev
Wedding Favours for Guests 20 Set Thanks for Coming Ballpoint Pen with Card and Organza Bag Wedding Gifts for Guests Thank You Gift for Guests Wedding Party Favors Guest Return Gifts
GADITIEK£10.7444 rev
Haiabei 36 Set Wedding Shot Glass With Acrylic Clear Wine Cup Thank You Cards Organza Bag for Bridal Shower Newlyweds Anniversary Hen Party Favors
Haiabei£18.4811 rev
ULELE 60 Set Wedding Favors for Guests Wedding Clear Shot Glasses Bulk Acrylic Shot Glasses with Flower Thank You Cards Organza Bag Wedd-ing Appreciation Gifts for Bridal Shower Newlyweds Anniversary
ULELE£25.5219 rev
Trending
90-day click momentumYuecda 30 Set Wedding Favors for Guests Bulk 2oz Acrylic Take a Shot We Tied the Knot Shot Glasses with Thank You Cards Organza Bags for Guest Souvenir Wedding Bridal Shower Gifts
Yuecda£25.335.0★
Sintuff Wedding Favors for Guests Bulk (100 Sets) - Wedding Favor Set - Wooden Keychain Thank You Cards & Organza Bags
Sintuff£34.024.8★
DYUEE Mini Glass Honey jars 1.5 oz Hexagonal Mini Honey Jar for Weddings
DYUEE£12.184.8★
SHATCHI 96 pcs Bubble Tubes Heart Shape Wands Filler Bubble Solution - Party Bag Fillers for Kids Boys Girls - Bubble Wands for Weddings Birthdays Party Favours Table Decorations
SHATCHI£11.814.5★
oneant 60 Set Vintage Key Bottle Openers Rustic Wedding Favours for Guests with Tag Cards Organza Bags for Bridal Shower Wedding Baby Shower Birthday Party Favors 10 Style
oneant£21.494.7★
What buyers say about wedding favours
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value for money”
“Exactly what I wanted”
“Great little gifts”
“They were delicious”
“The candles themselves are a lovely shape”
“The colour is great”
“Everyone enjoyed them”
“Wedding-themed design 💍”
“Cute & Sweet”
What buyers complain about
“I do suggest people to check the size it was just a bit bigger than what I expected”
“Very misleading description”
“Looks more expensive”
“The print in these items were not good”
“Colouring book”
“we did have a few of them leak in their bags so they had to be thrown away”
“The taste isn't very good”
“No instructions in pack”
“Difficult to get them to stay built up”
“anything too heavy”
Top return reasons
Common questions
- Is wedding favours profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 47 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the wedding favours niche?
- 37 brands and 57 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in wedding favours?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.7%.
- When does demand for wedding favours peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.2× the quietest.
- What does it cost to enter the wedding favours niche?
- Listings span £4.50–£58.24; the average listing price is £14.83 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.