Wedding Decorations
MaybeThe top 5 brands take only 24% of clicks. But buyers convert on only 1.0% of searches, so Wedding Decorations is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £133K/yr1.0M searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 19%top-5 click share · 84 brands · 145 sellers
Flapen Score
Wedding Decorations against its category
The dotted line is the Grocery average. Past it, Wedding Decorations is stronger. Inside it, weaker.
Market
The Wedding Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wedding Decorations 1.0M times last year and spent an estimated £133K. The top 5 brands take 24% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £133Ka year
- Peak month
- May3.9× the quietest month
- Top search term
- wedding346K searches a year
02 · Price
A sale here is worth £12.60.
Listings sell for £12.60 on average, from £2.92 to £58.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.60 that is £0 to £1K a year per listing.
- Average price
- £12.60under the $15 to $100 sweet spot
- Price range
- £2.92–£58.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #318 within Chocolate Candy. It carries 725 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 92%
- Out of stock, average day
- 7.6%
- Average rank
- #318in Chocolate Candy
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 725per listing
- Listings tracked
- 105
04 · Newcomers
2 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wedding Decorations products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wedding Favours for Guests 20 Set Thanks for Coming Ballpoint Pen with Card and Organza Bag Wedding Gifts for Guests Thank You Gift for Guests Wedding Party Favors Guest Return Gifts
- Price
- £10.74
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

Personalised Mini Love Hearts Wedding Favours Just Married for Guests Gift Thank You Table Favours. Each roll Contains 7 Individual Sweets Suitable for Vegetarians (10)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 8y ago

W&F GIFT Wedding Handkerchief - 12 x 12 - Something Blue for Bride on Wedding Day - Mother of the Bride Gifts Bridal Weddings Hankie - Mom Handkerchief Weddings Gifts for Brides from Daughter
- Price
- £7.64
- Rating
- 4.8/5
- Reviews
- 1,908
- Age
- 3y ago

Just Married Wedding Party Decorations - Just Married Party Supplies Includes Bannner Mr & Mrs Balloons Cake Topper Latex Balloons Silver Confetti for Wedding Engagement Bridal Shower Decor
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 2y ago

KEEP IT Wedding Confetti Eco friendly Biodegradable | 2 LITRES (20 Guests) | Dried Rose Petals Flowers | 100% Natural Confetti | Biodegradable Confetti | Potpourri Candle Making
- Price
- £10.16
- Rating
- 4.6/5
- Reviews
- 254
- Age
- 3y ago
Trending
estimated 90-day click momentum
GroomBrideGifts Hubby and Wifey Passport Wallet Wedding Gifts for Couples Passport Holder for Travel Honeymoon Travel Essentials B Wifey & Hubby 5 * 6
- Price
- £13.23
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

W&F GIFT Wedding Handkerchief - 12 x 12 - Something Blue for Bride on Wedding Day - Mother of the Bride Gifts Bridal Weddings Hankie - Mom Handkerchief Weddings Gifts for Brides from Daughter
- Price
- £7.64
- Rating
- 4.8/5
- Reviews
- 1,908
- Age
- 3y ago

UXORSN 2PCS 6FT Artificial Eucalyptus Flower Garland with White Roses Fake Flower Garlands Silk Rose Greenery Garland Faux Floral Ivy Vines for Wedding Arch Party Table Runner Centerpiece Decoration
- Price
- £13.03
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 3y ago

Sintuff Wedding Favors for Guests Bulk (100 Sets) - Wedding Favor Set - Wooden Keychain Thank You Cards & Organza Bags
- Price
- £34.02
- Rating
- 4.8/5
- Reviews
- 251
- Age
- 2y ago

Yueshop 2x7FT Artificial Wisteria Vine Garland Plants Flowers Arts For Ceremony Home Wedding Decoration (White)
- Price
- £8.94
- Rating
- 4.2/5
- Reviews
- 3,634
- Age
- 6y ago
Newest
by launch date
Wedding Favours for Guests 20 Set Thanks for Coming Ballpoint Pen with Card and Organza Bag Wedding Gifts for Guests Thank You Gift for Guests Wedding Party Favors Guest Return Gifts
- Price
- £10.74
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

HOWAF Just Married Decorations 20pcs White Just Married Balloons Wedding Balloons for Honeymoon Car Wedding Decorations for Reception House
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

ULELE 60 Set Wedding Favors for Guests Wedding Clear Shot Glasses Bulk Acrylic Shot Glasses with Flower Thank You Cards Organza Bag Wedd-ing Appreciation Gifts for Bridal Shower Newlyweds Anniversary
- Price
- £25.52
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago

GroomBrideGifts Hubby and Wifey Passport Wallet Wedding Gifts for Couples Passport Holder for Travel Honeymoon Travel Essentials B Wifey & Hubby 5 * 6
- Price
- £13.23
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Wyeland Confectionery Just Married Silver Milk Chocolate Neapolitans - Wedding Chocolates - 50 Chocolates
- Price
- £12.17
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
84 falling
Sellers
145
Est. top-5 brand share
24%
Top 20: 57%
Est. top-5 click share
19%
Top 20: 51%
Open market
73%
- W&F GIFT5%
- Personalised with Care5%
- GADITIEK5%
- Italian Options5%
- Aurmonigo3%
- KEEP IT3%
Demand
Wedding Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×
Search terms
Top Wedding Decorations search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wedding346K/yr
- wedding decorations318K/yr
- wedding favours179K/yr
- wedding favours for guests138K/yr
- wedding decor46K/yr
Reviews and returns
What reviews say buyers love and hate about Wedding Decorations
We read the reviews and the return reasons for every product selling here.
“Cheap, cheap cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wedding Decorations questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









