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Wedding Decorations

Maybe

The top 5 brands take only 24% of clicks. But buyers convert on only 1.0% of searches, so Wedding Decorations is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£133K/yr1.0M searches / yr
90-day growth
-3.8%search demand this quarter
Competition
19%top-5 click share · 84 brands · 145 sellers

Flapen Score

Wedding Decorations against its category

The dotted line is the Grocery average. Past it, Wedding Decorations is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Decorations 1.0M times last year and spent an estimated £133K. The top 5 brands take 24% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.0%
Market size, estimated
£133Ka year
Peak month
May3.9× the quietest month
Top search term
wedding346K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £2.92 to £58.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.60 that is £0 to £1K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£2.92–£58.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #318 within Chocolate Candy. It carries 725 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
7.6%
Average rank
#318in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
105

04 · Newcomers

Amazon counts 2 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wedding Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

84 falling

Sellers

145

Top-5 brand share

24%

Top 20: 57%

Top-5 click share

19%

Top 20: 51%

Open market

73%

  • W&F GIFT5%
  • Personalised with Care5%
  • GADITIEK5%
  • Italian Options5%
  • Aurmonigo3%
  • KEEP IT3%

Demand

Wedding Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Wedding Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding346K/yr
  • wedding decorations318K/yr
  • wedding favours179K/yr
  • wedding favours for guests138K/yr
  • wedding decor46K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.55

Cheap, cheap cheap

Poor quality

Not well made

Size-Overall17%−0.10

Didnt fit our door

Small packs

Size is too small

Advertised Vs Actual Product13%−0.15

Looks nothing like the photo

false advertising

Not as advertised

Value For Money8%−0.03

bit pricey for what you get

feels a lot more expensive than it was

not value for money

Thickness4%−0.04

Very thin

Rubbish very thin

The string is a little thin

Love

Quality-Overall30%+0.55

Beautifully made

Excellent product

Good quality chocolates

Value For Money14%−0.03

Good price

Excellent value for money

Worth every penny

Gifting Purpose8%+1.33

A Beautiful gift

beautiful gift

Wedding gift

Advertised Vs Actual Product5%−0.15

Exactly what I wanted

Exactly like the image

As described

Size-Overall5%−0.10

They are good sized

Great size to carry around with

Lovely wedding box nice size well made

Return

1.5% Return rate 60% Fixable by listing

Size-Overall26%▅▇█▇▆█

Didnt fit our door

Small packs

Size is too small

Quality-Overall18%█▇█▆▆▅

Cheap, cheap cheap

Poor quality

Not well made

Advertised Vs Actual Product13%▇▆▅▇█▇

Looks nothing like the photo

false advertising

Not as advertised

Color12%▅▅▆▇█▆

Colouring book

very dull colours

Material Quality4%▅▃▅█▅▇

nothing like they are advertised cheap plastic

stems are plastic

The plastic boxes look cheap

FAQ

Common Wedding Decorations questions

Answered from the same tracked data.