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Wedding Decorations

Maybe

The top 5 brands take only 24% of clicks. But buyers convert on only 1.0% of searches, so Wedding Decorations is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£133K/yr1.0M searches / yr
90-day growth
-3.8%search demand this quarter
Competition
19%top-5 click share · 84 brands · 145 sellers

Flapen Score

Wedding Decorations against its category

The dotted line is the Grocery average. Past it, Wedding Decorations is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Decorations 1.0M times last year and spent an estimated £133K. The top 5 brands take 24% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.0%
Market size, estimated
£133Ka year
Peak month
May3.9× the quietest month
Top search term
wedding346K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £2.92 to £58.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.60 that is £0 to £1K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£2.92–£58.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #318 within Chocolate Candy. It carries 725 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
7.6%
Average rank
#318in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
105

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wedding Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

84 falling

Sellers

145

Est. top-5 brand share

24%

Top 20: 57%

Est. top-5 click share

19%

Top 20: 51%

Open market

73%

  • W&F GIFT5%
  • Personalised with Care5%
  • GADITIEK5%
  • Italian Options5%
  • Aurmonigo3%
  • KEEP IT3%

Demand

Wedding Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Wedding Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding346K/yr
  • wedding decorations318K/yr
  • wedding favours179K/yr
  • wedding favours for guests138K/yr
  • wedding decor46K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Decorations

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Cheap, cheap cheap”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wedding Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data