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Wax Candy

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -15.9% this quarter, so Wax Candy is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£72K/yr225K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
50%top-5 click share · 10 brands · 38 sellers

Flapen Score

Wax Candy against its category

The dotted line is the Grocery average. Past it, Wax Candy is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wax Candy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wax Candy 225K times last year and spent an estimated £72K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
3.0%
Market size, estimated
£72Ka year
Peak month
December3.1× the quietest month
Top search term
wax candy160K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £1.30 to £30.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.79 that is £1K to £3K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£1.30–£30.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #39 within Juice & Smoothies. It carries 168 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
74%
Out of stock, average day
6.4%
Average rank
#39in Juice & Smoothies
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wax Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

38

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

8%

  • CHAMOYGUYSUK26%
  • SHINE23%
  • Gummy Glow19%
  • NIK L NIP12%
  • The American Store7%
  • GroceriesRus6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wax Candy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Wax Candy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax candy160K/yr
  • wax candy bottles16K/yr
  • wax bottle candy20K/yr
  • wax sweets8K/yr
  • wax candies5K/yr
  • wax bottles4K/yr
  • nik l nips candy wax bottles3K/yr
  • nik l nips4K/yr
  • wax candy sweets5K/yr

Reviews and returns

What reviews say buyers love and hate about Wax Candy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.32

it tastes just chemically to me

Tasted bad

All tasted heavily perfumed and like soap

Value For Money14%+0.56

Not worth it

Very expensive for what they are

Over priced and under whelming

Flavor11%+0.30

No flavour

The taste wasnt great - weak flavour, soapy taste

Dissapoiting, the flavours are weak and not that good

Ease Of Chewing/Swallowing5%+0.32

gross to chew

Awful, do not taste edible, the wax doesnt break down no matter how much you chew it

yummy, just the wax can be a bit tiring to chew

Sour5%−0.13

we did try with the sour powder and it made no difference

Not sour one bit

Love

Taste-Overall39%−0.32

Pretty yummy and quite addictive lol

Tasted very yummy I really recommend

Taste nice

Flavor11%+0.30

You receive a balanced variety of flavours too

The flavour is good

there's a lot of fruity flavour

Ease Of Chewing/Swallowing9%+0.32

The wax is chewable

The wax was nice to chew on

Tastes delicious and wax is nice to chew on

Sweetness8%+1.57

The best jelly sweets

Sweet and delicious

it's definitely an interesting sweet

Value For Money7%+0.56

Not badly priced really

Worth the money

happy to try at the current cost

FAQ

Common Wax Candy questions

Answered from the same tracked data.