watermelon sweets
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.43 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great419.61avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.88–£28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 99K searches
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, watermelon sweets is a £62K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
watermelon sweets market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 16%
- Out of stock
- 7.7%
- Avg brand age
- 38 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
82
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
10%
- Rowntree's53%
- CANDY KITTENS14%
- Rowntrees7%
- Berrymans6%
- MyCandyShop5%
- Sweetzone4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -3.9% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.2×
Top watermelon sweets search terms
- watermelon sweets37K/yr
- rowntrees28K/yr
- rowntrees sweets11K/yr
- rowntree4K/yr
- fizzy watermelon sweets5K/yr
- sour watermelon sweets4K/yr
- candy kittens sour watermelon4K/yr
- candy kittens sour3K/yr
- candy kittens watermelon3K/yr
Top watermelon sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.924.5★33 rev
Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1
CANDY KITTENS£1.644.6★358 rev
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.114.6★15 rev
Watermelon Sweets - Watermelon Slices - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.714.2★54 rev
MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats
MyCandyShop£6.554.6★65 rev
Newest
by launch date
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375 rev
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.9233 rev
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.1115 rev
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.177 rev
MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats
MyCandyShop£6.5565 rev
Trending
90-day click momentumRowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375.0★
Rowntrees Fruit Pastilles Sweets Tube Multipack Vegan Friendly 4 x 52.5g
Rowntrees£1.314.6★
Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g
Rowntree's£1.173.9★
Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g
Rowntree's£1.114.6★
Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g
Rowntree's£0.924.5★
What buyers say about watermelon sweets
What buyers praise and complain about, mined from review topics.What buyers love
“a fantastic fruity taste”
“Great Tasting Sweets”
“The two best flavors in one bag”
“Worth your money”
“They arrived frozen and in excellent condition”
“Better than most popular brands”
“Watermelon sour candy is my favourite pick & mix candy flavour, so I was very happy to receive this big tub filled with 1.2kg of candy”
“True to picture”
“not too chewie”
“Great to share as small gifts”
What buyers complain about
“we all know sugar is 100% bad for us”
“Chemical after taste”
“in a good way only thing is I don't get a watermelon flavour”
“Different to product description”
“Terrible mix, had a whole kg of 2 peelables”
“sour”
“had already been melting for a while as when I opened it up it had melted so much I couldn't even see the lolly stick”
“not as good as the peach ones”
“A little bit small”
“This pack has a slightly different texture than usual”
Common questions
- Is watermelon sweets profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the watermelon sweets niche?
- 12 brands and 82 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in watermelon sweets?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Flavor. The return rate is 0.0%.
- When does demand for watermelon sweets peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the watermelon sweets niche?
- Listings span £0.88–£28.51; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.