How competitive is the Watermelon Sweets niche on Amazon United Kingdom?

12 brands and 82 sellers compete in Watermelon Sweets on Amazon United Kingdom. The top 5 Watermelon Sweets products take 40% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Watermelon Sweets?

Watermelon Sweets buyers on Amazon United Kingdom complain most about Sweetness, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Watermelon Sweets niche?

Watermelon Sweets sells for £5.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.88–£28.51. The average incumbent carries 420 reviews — the moat a new listing must climb.

Watermelon Sweets

Watermelon Sweets shows low returns (0.0%), but pricing outside the sweet spot ($5.43 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Watermelon Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Watermelon Sweets is a £62K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 51/100.

Watermelon Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.9% over the last 90 days and 11.6% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr13K

Search volume / yr-3.9%99K

Conversion rate11.6%

Avg price£5.43

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 82

Top-5 product click share40%

Open market15%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Top Watermelon Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g

Price: £0.92
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1

Price: £1.64
Rating: 4.6/5
Reviews: 358
Age: 4y ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g

Price: £1.11
Rating: 4.6/5
Reviews: 15
Age: 7mo ago

Watermelon Sweets - Watermelon Slices - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.71
Rating: 4.2/5
Reviews: 54
Age: 3y ago

MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats

Price: £6.55
Rating: 4.6/5
Reviews: 65
Age: 1y ago

Newest

by launch date

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)

Price: £2.37
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Rowntrees Sour Watermelon Lollies Tangy Chewy Sweets Sharing Bag 130g

Price: £0.92
Rating: 4.5/5
Reviews: 33
Age: 7mo ago

Rowntrees Fruit Pastilles Lollies Chewy Jelly Sweets Sharing Bag 130g

Price: £1.11
Rating: 4.6/5
Reviews: 15
Age: 7mo ago

Rowntrees Fruit Pastilles Squidgers Sweets Sharing Bag 120g

Price: £1.17
Rating: 3.9/5
Reviews: 7
Age: 9mo ago

MyCandyShop Fizzy Watermelon Sweets 500g - Sour Watermelon Slices - Fruit Sweets - Delicious Pick & Mix Treats

Price: £6.55
Rating: 4.6/5
Reviews: 65
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

10%

Rowntree's53%
CANDY KITTENS14%
Rowntrees7%
Berrymans6%
MyCandyShop5%
Sweetzone4%
Open — no brand owns it (6 brands, 10%)

Watermelon Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR11.6%Products44Brands12Top 5 Brands85%OOS Rate7.7%Rating4.5★Reviews420Avg BSR#34

Peak months: Jun, Dec · busiest ÷ quietest = 2.2×

Top Watermelon Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

watermelon sweets37K/yr -8.8%6.8% conv.
rowntrees28K/yr -3.3%11.4% conv.
rowntrees sweets11K/yr +8.0%7.2% conv.
rowntree4K/yr +37.0%15.8% conv.
fizzy watermelon sweets5K/yr -15.4%5.0% conv.
sour watermelon sweets4K/yr -3.9%7.6% conv.
candy kittens sour watermelon4K/yr -31.0%17.5% conv.
candy kittens sour3K/yr -9.8%8.9% conv.
candy kittens watermelon3K/yr +8.4%19.7% conv.

What reviews say buyers love and hate about Watermelon Sweets

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall30%

“a fantastic fruity taste”

Sweetness25%

“Great Tasting Sweets”

Flavor6%

“The two best flavors in one bag”

Value For Money6%

“Worth your money”

Freshness5%

“They arrived frozen and in excellent condition”

What buyers complain about

67% of reviews

Sweetness14%

“we all know sugar is 100% bad for us”

Taste-Overall10%

“Chemical after taste”

Flavor10%

“in a good way only thing is I don't get a watermelon flavour”

Advertised Vs Actual Product9%

“Different to product description”

Blend/Ratio6%

“Terrible mix, had a whole kg of 2 peelables”

Common Watermelon Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Watermelon Sweets 51/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 44 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -3.9% over the last 90 days.