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Watermelon Sweets

Maybe

Returns run at only 0.0% of orders. But products sell for $5.43 on average, outside the sweet spot, so Watermelon Sweets is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£62K/yr99K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
40%top-5 click share · 12 brands · 82 sellers

Flapen Score

Watermelon Sweets against its category

The dotted line is the Grocery average. Past it, Watermelon Sweets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watermelon Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Watermelon Sweets 99K times last year and spent an estimated £62K. The top 5 brands take 85% of clicks. Demand peaks in Jun–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
11.6%
Market size, estimated
£62Ka year
Peak month
December2.2× the quietest month
Top search term
watermelon sweets37K searches a year

02 · Price

A sale here is worth £5.43.

Listings sell for £5.43 on average, from £0.88 to £28.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.43 that is £543 to £1K a year per listing.

Average price
£5.43under the $15 to $100 sweet spot
Price range
£0.88–£28.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£543–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #34 within Confectionery. It carries 420 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#34in Confectionery
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Watermelon Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

82

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 76%

Open market

10%

  • Rowntree's53%
  • CANDY KITTENS14%
  • Rowntrees7%
  • Berrymans6%
  • MyCandyShop5%
  • Sweetzone4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Watermelon Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Watermelon Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watermelon sweets37K/yr
  • rowntrees28K/yr
  • rowntrees sweets11K/yr
  • rowntree4K/yr
  • fizzy watermelon sweets5K/yr
  • sour watermelon sweets4K/yr
  • candy kittens sour watermelon4K/yr
  • candy kittens sour3K/yr
  • candy kittens watermelon3K/yr

Reviews and returns

What reviews say buyers love and hate about Watermelon Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%−0.04

we all know sugar is 100% bad for us

the sweets just seem very sweet and flavourless

Not an equal amount of each sweet not many blue or strawberry ones which is disappointing

Taste-Overall10%+3.62

Chemical after taste

Awful taste

I noticed a slightly strange aftertaste

Flavor10%−0.03

in a good way only thing is I don't get a watermelon flavour

nothing like a fruity flavour

the flavour is sub-par

Advertised Vs Actual Product9%−0.04

Different to product description

not as described

not as pictured

Blend/Ratio6%−0.05

Terrible mix, had a whole kg of 2 peelables

Not the mix I was expecting

Not equal mix

Love

Taste-Overall30%+3.62

a fantastic fruity taste

They all taste the same

Fantastic taste

Sweetness25%−0.04

Great Tasting Sweets

Lovely sweets

Love these sweets definitely good for the price

Flavor6%−0.03

The two best flavors in one bag

flavour perfect fruitiness

The flavour is perfect

Value For Money6%+0.32

Worth your money

Great value

Great price

Freshness5%+0.23

They arrived frozen and in excellent condition

refreshing

Lovely fresh taste

FAQ

Common Watermelon Sweets questions

Answered from the same tracked data.