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Water Bottles Multipack

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 84% of clicks, so Water Bottles Multipack is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£188K/yr249K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
53%top-5 click share · 21 brands · 155 sellers

Flapen Score

Water Bottles Multipack against its category

The dotted line is the Grocery average. Past it, Water Bottles Multipack is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Bottles Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Bottles Multipack 249K times last year and spent an estimated £188K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
4.7%
Market size, estimated
£188Ka year
Peak month
July6.8× the quietest month
Top search term
kirkland101K searches a year

02 · Price

A sale here is worth £16.07.

Listings sell for £16.07 on average, from £1.81 to £45.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.07 that is £4K to £8K a year per listing.

Average price
£16.07inside the $15 to $100 sweet spot
Price range
£1.81–£45.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #244 within Water. It carries 2,251 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
76%
Out of stock, average day
3.7%
Average rank
#244in Water
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,251per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Water Bottles Multipack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

155

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

53%

Top 20: 83%

Open market

14%

  • KIRKLAND45%
  • BULK POWDERS25%
  • Bulk8%
  • Senshi Japan5%
  • SOUJOY1%
  • by Amazon1%
  • Open — no brand owns it (15 brands, 14%)

Demand

Water Bottles Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.8×

Search terms

Top Water Bottles Multipack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland101K/yr
  • kirkland water39K/yr
  • bulk water bottles13K/yr
  • bulk shaker14K/yr
  • water bottle multipack8K/yr
  • bulk bottle9K/yr
  • water bottles bulk4K/yr
  • water bottle pack6K/yr
  • bulk protein shaker8K/yr
  • pack of water bottles4K/yr

Reviews and returns

What reviews say buyers love and hate about Water Bottles Multipack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof16%

Leaked EVERYWHERE

LEAKS

It leaks

Taste-Overall12%−0.04

Strange taste

this taste very different

Bad taste

Value For Money10%+2.98

overpriced

more expensive

overpriced

Quality-Overall8%+0.46

Bad Quality

Terrible bottle quality

Would not recommend seems they've cheapened on the quality

Strength7%−0.07

Not very robust

feel a bit flimsy

Flimsy

Love

Value For Money30%+2.98

Excellent value

Best deal

Amazing Value

Quality-Overall19%+0.46

The bottle is well made and good quality

Brilliant quality

the bottles are good quality

Taste-Overall11%−0.04

Nice clean taste

Excellent taste

Water was excellent and taste nice

Leak-Proof5%

doesn't leak

Will never leak

no leaks

Advertised Vs Actual Product4%

as described

Just what I ordered

Performs as per advertised

Return

0.1% Return rate 42% Fixable by listing

Size-Overall33%▄▄▄██▅

Not fit for purpose

Very small

too large

Leak-Proof23%▅██▄▄█

Leaked EVERYWHERE

LEAKS

It leaks

Quality-Overall10%█▂▃▃▅▂

Bad Quality

Terrible bottle quality

Would not recommend seems they've cheapened on the quality

Strength5%▄█▃▄▂▁

Not very robust

feel a bit flimsy

Flimsy

Advertised Vs Actual Product5%▁▁▇▁▂█

Picture is misleading

Misleading

very misleading

FAQ

Common Water Bottles Multipack questions

Answered from the same tracked data.