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Water 5l

Fail

Prices span $1.21–$8.50, mostly outside the sweet spot, so Water 5l is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£108K/yr179K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
67%top-5 click share · 12 brands · 62 sellers

Flapen Score

Water 5l against its category

The dotted line is the Grocery average. Past it, Water 5l is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water 5l 179K times last year and spent an estimated £108K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
15.1%
Market size, estimated
£108Ka year
Peak month
July1.8× the quietest month
Top search term
water 5l63K searches a year

02 · Price

A sale here is worth £4.03.

Listings sell for £4.03 on average, from £1.21 to £8.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.03 that is £12K to £16K a year per listing.

Average price
£4.03under the $15 to $100 sweet spot
Price range
£1.21–£8.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #149 within Water. It carries 1,510 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
76%
Out of stock, average day
2.6%
Average rank
#149in Water
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,510per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Water 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

62

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Celtic24%
  • Ewbob15%
  • Highland Spring13%
  • Generic11%
  • BFYSYO10%
  • M MARKET STREET10%
  • Open — no brand owns it (6 brands, 18%)

Demand

Water 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Water 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water 5l63K/yr
  • 5l water35K/yr
  • 5 litre water11K/yr
  • bottled water 5l10K/yr
  • still water 5l7K/yr
  • gallon water8K/yr
  • spring water 5l5K/yr
  • large water6K/yr
  • big bottles of still water5K/yr
  • water 10l5K/yr

Reviews and returns

What reviews say buyers love and hate about Water 5l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.08

Strange taste

Bad taste

Water tastes like plastic

Dilute/Watery8%+0.27

It is water not sonthingelse

It is wet

It looks like water

Value For Money8%+2.92

Way too Expensive

more expensive

in an expensive way

Strength6%−0.03

bottles are very thin and flimsy

THE BOTTLE PLASTIC IS WEAK

the bottles are very flimsy

Quality-Overall6%−0.03

the white bottle cap quality are different from the blue bottles

Overall a cheap

Quality not the best

Love

Value For Money38%+2.92

Excellent value

Best deal

Excellent value

Taste-Overall22%−0.08

Good tasting

natural taste

Water was excellent and taste nice

Quality-Overall12%−0.03

Excellent product

No noticeable change in quality

the bottles are good quality

Freshness4%+0.47

Very refreshing

Fresh, clean UK drawn water

Lovely fresh tasting water

Ease Of Use4%0.00

easy to handle

Easy usage

easy to carry

FAQ

Common Water 5l questions

Answered from the same tracked data.