Water 5l
FailPrices span $1.21–$8.50, mostly outside the sweet spot, so Water 5l is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £108K/yr179K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 62 sellers
Flapen Score
Water 5l against its category
The dotted line is the Grocery average. Past it, Water 5l is stronger. Inside it, weaker.
Market
The Water 5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 5l 179K times last year and spent an estimated £108K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £108Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- water 5l63K searches a year
02 · Price
A sale here is worth £4.03.
Listings sell for £4.03 on average, from £1.21 to £8.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.03 that is £12K to £16K a year per listing.
- Average price
- £4.03under the $15 to $100 sweet spot
- Price range
- £1.21–£8.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #149 within Water. It carries 1,510 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 76%
- Out of stock, average day
- 2.6%
- Average rank
- #149in Water
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,510per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Water 5l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Celtic Spring Still Natural Spring Water 5L
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago

HYDR8 Naturally Still Water 5L
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 3y ago

Aqua Pura Pack Still Natural Mineral Water 5 Litre (Pack of 3)
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 738
- Age
- 9y ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago

Highland Spring Boxed Still Spring Water 10L
- Price
- £4.59
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 5y ago
Trending
90-day click momentum
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Aqua Water 5 Litre Still Natural Mineral Water 5L Pack of 3
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1mo ago

Aqua Puraa Pack Still Natural Mineral Water 5 Litre-(Pack of 3)
- Price
- £8.08
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 6mo ago

Celtic Spring Still Natural Spring Water 5L
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago

Avant Spring Water | 1 x 5L | 100% Recycled Eco Plastic Bottle
- Price
- £4.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Aqua Water 5 Litre Still Natural Mineral Water 5L Pack of 3
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1mo ago

by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Aqua Puraa Pack Still Natural Mineral Water 5 Litre-(Pack of 3)
- Price
- £8.08
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 6mo ago

Avant Spring Water | 1 x 5L | 100% Recycled Eco Plastic Bottle
- Price
- £4.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
62
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- Celtic24%
- Ewbob15%
- Highland Spring13%
- Generic11%
- BFYSYO10%
- M MARKET STREET10%
- Open — no brand owns it (6 brands, 18%)
Demand
Water 5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Water 5l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water 5l63K/yr
- 5l water35K/yr
- 5 litre water11K/yr
- bottled water 5l10K/yr
- still water 5l7K/yr
- gallon water8K/yr
- spring water 5l5K/yr
- large water6K/yr
- big bottles of still water5K/yr
- water 10l5K/yr
Reviews and returns
What reviews say buyers love and hate about Water 5l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
Bad taste
Water tastes like plastic
It is water not sonthingelse
It is wet
It looks like water
Way too Expensive
more expensive
in an expensive way
bottles are very thin and flimsy
THE BOTTLE PLASTIC IS WEAK
the bottles are very flimsy
the white bottle cap quality are different from the blue bottles
Overall a cheap
Quality not the best
Love
Excellent value
Best deal
Excellent value
Good tasting
natural taste
Water was excellent and taste nice
Excellent product
No noticeable change in quality
the bottles are good quality
Very refreshing
Fresh, clean UK drawn water
Lovely fresh tasting water
easy to handle
Easy usage
easy to carry
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water 5l questions
Answered from the same tracked data.









