Water 5l
FailPrices span $1.21–$8.50, mostly outside the sweet spot, so Water 5l is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £108K/yr179K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 62 sellers
Flapen Score
Water 5l against its category
The dotted line is the Grocery average. Past it, Water 5l is stronger. Inside it, weaker.
Market
The Water 5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 5l 179K times last year and spent an estimated £108K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 15.1% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £108Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- water 5l63K searches a year
02 · Price
A sale here is worth £4.03.
Listings sell for £4.03 on average, from £1.21 to £8.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.03 that is £12K to £16K a year per listing.
- Average price
- £4.03under the $15 to $100 sweet spot
- Price range
- £1.21–£8.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #149 within Water. It carries 1,510 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 76%
- Out of stock, average day
- 2.6%
- Average rank
- #149in Water
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,510per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Water 5l products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Celtic Spring Still Natural Spring Water 5L
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago

HYDR8 Naturally Still Water 5L
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 3y ago

Aqua Pura Pack Still Natural Mineral Water 5 Litre (Pack of 3)
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 738
- Age
- 9y ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago

Highland Spring Boxed Still Spring Water 10L
- Price
- £4.59
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 5y ago
Trending
estimated 90-day click momentum
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Aqua Water 5 Litre Still Natural Mineral Water 5L Pack of 3
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1mo ago

Aqua Puraa Pack Still Natural Mineral Water 5 Litre-(Pack of 3)
- Price
- £8.08
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 6mo ago

Celtic Spring Still Natural Spring Water 5L
- Price
- £1.21
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago

Avant Spring Water | 1 x 5L | 100% Recycled Eco Plastic Bottle
- Price
- £4.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
Aqua Water 5 Litre Still Natural Mineral Water 5L Pack of 3
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1mo ago

by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Aqua Puraa Pack Still Natural Mineral Water 5 Litre-(Pack of 3)
- Price
- £8.08
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 6mo ago

Avant Spring Water | 1 x 5L | 100% Recycled Eco Plastic Bottle
- Price
- £4.04
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
62
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
18%
- Celtic24%
- Ewbob15%
- Highland Spring13%
- Generic11%
- BFYSYO10%
- M MARKET STREET10%
- Open — no brand owns it (6 brands, 18%)
Demand
Water 5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Water 5l search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water 5l63K/yr
- 5l water35K/yr
- 5 litre water11K/yr
- bottled water 5l10K/yr
- still water 5l7K/yr
- gallon water8K/yr
- spring water 5l5K/yr
- large water6K/yr
- big bottles of still water5K/yr
- water 10l5K/yr
Reviews and returns
What reviews say buyers love and hate about Water 5l
We read the reviews and the return reasons for every product selling here.
“Strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water 5l questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









