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Water 330ml

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $66K a year here, so Water 330ml is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£66K/yr80K searches / yr
90-day growth
+44.8%search demand this quarter
Competition
49%top-5 click share · 17 brands · 99 sellers

Flapen Score

Water 330ml against its category

The dotted line is the Grocery average. Past it, Water 330ml is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water 330ml market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water 330ml 80K times last year and spent an estimated £66K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
10.4%
Market size, estimated
£66Ka year
Peak month
July3.1× the quietest month
Top search term
small bottles of water18K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £1.81 to £22.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.88 that is £2K to £4K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£1.81–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #90 within Water. It carries 2,227 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
3.6%
Average rank
#90in Water
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,227per listing
Listings tracked
25

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Water 330ml products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

99

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

30%

  • AVANT32%
  • Elm Spring9%
  • Highland Spring8%
  • Aqua Carpatica8%
  • evian8%
  • Generic6%

Demand

Water 330ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Water 330ml search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small bottles of water18K/yr
  • 330ml water8K/yr
  • avant water11K/yr
  • water 330ml8K/yr
  • small water8K/yr
  • mini water bottles6K/yr
  • mini water5K/yr
  • mini bottles of water4K/yr
  • small bottled water4K/yr
  • 250ml water4K/yr

Reviews and returns

What reviews say buyers love and hate about Water 330ml

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Water 330ml questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data