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Water 330ml

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $66K a year here, so Water 330ml is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£66K/yr80K searches / yr
90-day growth
+44.8%search demand this quarter
Competition
49%top-5 click share · 17 brands · 99 sellers

Flapen Score

Water 330ml against its category

The dotted line is the Grocery average. Past it, Water 330ml is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water 330ml market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water 330ml 80K times last year and spent an estimated £66K. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+44.8%
Conversion, latest week
10.4%
Market size, estimated
£66Ka year
Peak month
July3.1× the quietest month
Top search term
small bottles of water18K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £1.81 to £22.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.88 that is £2K to £4K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£1.81–£22.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #90 within Water. It carries 2,227 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
3.6%
Average rank
#90in Water
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,227per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Water 330ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

99

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

30%

  • AVANT32%
  • Elm Spring9%
  • Highland Spring8%
  • Aqua Carpatica8%
  • evian8%
  • Generic6%

Demand

Water 330ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Water 330ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small bottles of water18K/yr
  • 330ml water8K/yr
  • avant water11K/yr
  • water 330ml8K/yr
  • small water8K/yr
  • mini water bottles6K/yr
  • mini water5K/yr
  • mini bottles of water4K/yr
  • small bottled water4K/yr
  • 250ml water4K/yr

Reviews and returns

What reviews say buyers love and hate about Water 330ml

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.05

Bad taste

Taste is unpleasant to some

Strange taste

Value For Money17%+2.80

overpriced

overpriced

Too expensive

Quality-Overall9%−0.08

Very poor quality bottles

Poor Quality

Terrible bottle quality

Strength6%−0.05

bottles are very thin and flimsy

Flimsy

the bottles are very flimsy

Advertised Vs Actual Product6%−0.06

Picture is misleading

Misleading

very misleading

Love

Value For Money36%+2.80

Excellent value

Best deal

Excellent value

Taste-Overall20%−0.05

The water tastes really good

Excellent taste

Nice clean taste

Quality-Overall12%−0.08

Excellent product

The bottles themselves feel well made

the bottles are good quality

Size-Overall7%+0.35

Happy with the size

just the right size for me

Perfect bottle size

Ease Of Use5%+0.28

Very handy

Easy usage

easy to carry

FAQ

Common Water 330ml questions

Answered from the same tracked data.