Water 2l
FailPrices span $1.57–$5.23, mostly outside the sweet spot, so Water 2l is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £49K/yr135K searches / yr
- 90-day growth
- +136.8%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 62 sellers
Flapen Score
Water 2l against its category
The dotted line is the Grocery average. Past it, Water 2l is stronger. Inside it, weaker.
Market
The Water 2l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 2l 135K times last year and spent an estimated £49K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +136.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +136.8%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £49Ka year
- Top search term
- water 2l61K searches a year
02 · Price
A sale here is worth £2.95.
Listings sell for £2.95 on average, from £1.57 to £5.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £2.95 that is £7K to £9K a year per listing.
- Average price
- £2.95under the $15 to $100 sweet spot
- Price range
- £1.57–£5.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Water. It carries 2,154 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #170in Water
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,154per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Water 2l products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

by Amazon Still Spring Water 2L Pack of 4
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 3,088
- Age
- 4y ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
Trending
estimated 90-day click momentum
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 4mo ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Elm Spring Mineral Water Still PET 6x1.5ltr
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 1y ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
Newest
by launch date
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 4mo ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

by Amazon Sparkling Spring Water 4 x 2L
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago

Elm Spring Mineral Water Still PET 6x1.5ltr
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
62
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
10%
- by Amazon47%
- M MARKET STREET19%
- Iceland12%
- Highland Spring5%
- evian4%
- Nestlé Pure Life3%
- Open — no brand owns it (4 brands, 10%)
Demand
Water 2l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.1× · 7 of 12 months tracked
Search terms
Top Water 2l search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water 2l61K/yr
- 2l water19K/yr
- bottled water 2l15K/yr
- still water 2l14K/yr
- 2 litre bottled water7K/yr
- water 2l multipack7K/yr
- spring water 2l4K/yr
- 2 litre water5K/yr
- 2l mineral water3K/yr
Reviews and returns
What reviews say buyers love and hate about Water 2l
We read the reviews and the return reasons for every product selling here.
“Taste is unpleasant to some”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water 2l questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









