How competitive is the Water 2l niche on Amazon United Kingdom?

10 brands and 62 sellers compete in Water 2l on Amazon United Kingdom. The top 5 Water 2l products take 75% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Water 2l niche?

Water 2l sells for £2.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.57–£5.23. The average incumbent carries 2,154 reviews — the moat a new listing must climb.

Water 2l

prices mostly outside the sweet spot ($1.57–$5.23) — Water 2l doesn't clear our bar today.

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Flapen Score

Skip it

This niche Category average

Is Water 2l profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Water 2l is a £49K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Water 2l: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +136.8% over the last 90 days and 12.3% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr40K

Search volume / yr+136.8%135K

Conversion rate12.3%

Avg price£2.95

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 62

Top-5 product click share75%

Open market13%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Water 2l products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Still Spring Water 6x2L

Price: £2.29
Rating: 4.4/5
Reviews: 45
Age: 1mo ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l

Price: £2.86
Rating: 4.6/5
Reviews: 502
Age: 2y ago

Elm Spring Still Water 6 x 2L

Price: £2.11
Rating: 4.5/5
Reviews: 36
Age: 1y ago

by Amazon Still Spring Water 2L Pack of 4

Price: £1.81
Rating: 4.6/5
Reviews: 3,088
Age: 4y ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml

Price: £1.81
Rating: 4.6/5
Reviews: 7,131
Age: 2y ago

Newest

by launch date

by Amazon Still Spring Water 6x2L

Price: £2.29
Rating: 4.4/5
Reviews: 45
Age: 1mo ago

AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable

Price: £1.57
Rating: 4.5/5
Reviews: 1,440
Age: 4mo ago

Elm Spring Still Water 6 x 2L

Price: £2.11
Rating: 4.5/5
Reviews: 36
Age: 1y ago

by Amazon Sparkling Spring Water 4 x 2L

Price: £1.71
Rating: 4.5/5
Reviews: 680
Age: 1y ago

Elm Spring Mineral Water Still PET 6x1.5ltr

Price: £4.69
Rating: 4.5/5
Reviews: 318
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

by Amazon47%
M MARKET STREET19%
Iceland12%
Highland Spring5%
evian4%
Nestlé Pure Life3%
Open — no brand owns it (4 brands, 10%)

Water 2l demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR12.3%Products13Brands10Top 5 Brands87%OOS Rate3.3%Rating4.6★Reviews2,154Avg BSR#170

Top Water 2l search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

water 2l61K/yr +126.3%8.7% conv.
2l water19K/yr +127.8%6.7% conv.
bottled water 2l15K/yr +154.4%5.9% conv.
still water 2l14K/yr +187.8%5.5% conv.
2 litre bottled water7K/yr +148.6%6.3% conv.
water 2l multipack7K/yr +191.9%6.9% conv.
spring water 2l4K/yr +153.7%5.2% conv.
2 litre water5K/yr +122.4%6.5% conv.
2l mineral water3K/yr +23.0%4.0% conv.

What reviews say buyers love and hate about Water 2l

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Value For Money38%

“Excellent value”

Taste-Overall21%

“Good taste”

Quality-Overall13%

“Excellent product”

Ease Of Use4%

“easy to handle”

Advertised Vs Actual Product4%

“Just what I needed”

What buyers complain about

70% of reviews

Taste-Overall22%

“Taste is unpleasant to some”

Strength10%

“bottles are very thin and flimsy”

Dilute/Watery9%

“Makes me drink more water as I do not like ordinary water”

Value For Money7%

“The price is criminal”

Salt Content6%

“TOO MUCH SALT”

Common Water 2l questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Water 2l 47/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +136.8% over the last 90 days.

Water 2l buyers on Amazon United Kingdom complain most about Taste-Overall, Strength, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.