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Water 2l

Fail

Prices span $1.57–$5.23, mostly outside the sweet spot, so Water 2l is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£49K/yr135K searches / yr
90-day growth
+136.8%search demand this quarter
Competition
75%top-5 click share · 10 brands · 62 sellers

Flapen Score

Water 2l against its category

The dotted line is the Grocery average. Past it, Water 2l is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water 2l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water 2l 135K times last year and spent an estimated £49K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +136.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+136.8%
Conversion, latest week
12.3%
Market size, estimated
£49Ka year
Top search term
water 2l61K searches a year

02 · Price

A sale here is worth £2.95.

Listings sell for £2.95 on average, from £1.57 to £5.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £2.95 that is £7K to £9K a year per listing.

Average price
£2.95under the $15 to $100 sweet spot
Price range
£1.57–£5.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Water. It carries 2,154 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#170in Water
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,154per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Water 2l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

62

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

10%

  • by Amazon47%
  • M MARKET STREET19%
  • Iceland12%
  • Highland Spring5%
  • evian4%
  • Nestlé Pure Life3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Water 2l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 4.1× · 7 of 12 months tracked

Search terms

Top Water 2l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water 2l61K/yr
  • 2l water19K/yr
  • bottled water 2l15K/yr
  • still water 2l14K/yr
  • 2 litre bottled water7K/yr
  • water 2l multipack7K/yr
  • spring water 2l4K/yr
  • 2 litre water5K/yr
  • 2l mineral water3K/yr

Reviews and returns

What reviews say buyers love and hate about Water 2l

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste is unpleasant to some”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Water 2l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data