water 2l
Skip itPrices mostly outside the sweet spot ($1.57–$5.23) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+136.8%90-day search growth — must beat 0% to launch
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,153.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£49K£49K/yr · 135K searches
Avg price
Bad£2.95avg listing price — sweet spot $15–$100
Price range
Bad£1.57–£5.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, water 2l is a £49K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
water 2l market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £89K–£118K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 3.3%
- Avg brand age
- 64 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
62
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
10%
- by Amazon47%
- M MARKET STREET19%
- Iceland12%
- Highland Spring5%
- evian4%
- Nestlé Pure Life3%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 29 weeks — +136.8% search growth over the last 90 days.Top water 2l search terms
- water 2l61K/yr
- 2l water19K/yr
- bottled water 2l15K/yr
- still water 2l14K/yr
- 2 litre bottled water7K/yr
- water 2l multipack7K/yr
- spring water 2l4K/yr
- 2 litre water5K/yr
- 2l mineral water3K/yr
Top water 2l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Still Spring Water 6x2L
by Amazon£2.294.4★45 rev
Morrisons Yorkshire Vale Still Spring Water 6 x 2l
M MARKET STREET£2.864.6★502 rev
Elm Spring Still Water 6 x 2L
Iceland£2.114.5★36 rev
by Amazon Still Spring Water 2L Pack of 4
by Amazon£1.814.6★3,088 rev
by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
by Amazon£1.814.6★7,131 rev
Newest
by launch dateby Amazon Still Spring Water 6x2L
by Amazon£2.2945 rev
AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
Aqua Carpatica£1.571,440 rev
Elm Spring Still Water 6 x 2L
Iceland£2.1136 rev
by Amazon Sparkling Spring Water 4 x 2L
by Amazon£1.71680 rev
Elm Spring Mineral Water Still PET 6x1.5ltr
Elm Spring£4.69318 rev
Trending
90-day click momentumby Amazon Still Spring Water 6x2L
by Amazon£2.294.4★
AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
Aqua Carpatica£1.574.5★
Elm Spring Still Water 6 x 2L
Iceland£2.114.5★
Elm Spring Mineral Water Still PET 6x1.5ltr
Elm Spring£4.694.5★
Morrisons Yorkshire Vale Still Spring Water 6 x 2l
M MARKET STREET£2.864.6★
What buyers say about water 2l
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Good taste”
“Excellent product”
“easy to handle”
“Just what I needed”
“Fresh”
“The bottles are a convenient size”
“Wet and works”
“Nice flavour”
“don't leak”
What buyers complain about
“Taste is unpleasant to some”
“bottles are very thin and flimsy”
“Makes me drink more water as I do not like ordinary water”
“The price is criminal”
“TOO MUCH SALT”
“Quality not the best”
“Slightly thicker bottles”
“Bottle is difficult to hold as not firm enough”
“Our neighbour alerted us as the box was soaked”
“Just don't like the taste of Buxton it has a chemical smell”
Common questions
- Is water 2l profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +136.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the water 2l niche?
- 10 brands and 62 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in water 2l?
- Top complaints mined from reviews: Taste-Overall, Strength, Dilute/Watery. The return rate is 0.0%.
- What does it cost to enter the water 2l niche?
- Listings span £1.57–£5.23; the average listing price is £2.95 (sweet spot $15–$100). The average incumbent carries 2,154 reviews — the moat a new listing must climb.