Water 2l
FailPrices span $1.57–$5.23, mostly outside the sweet spot, so Water 2l is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £49K/yr135K searches / yr
- 90-day growth
- +136.8%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 62 sellers
Flapen Score
Water 2l against its category
The dotted line is the Grocery average. Past it, Water 2l is stronger. Inside it, weaker.
Market
The Water 2l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 2l 135K times last year and spent an estimated £49K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +136.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +136.8%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £49Ka year
- Top search term
- water 2l61K searches a year
02 · Price
A sale here is worth £2.95.
Listings sell for £2.95 on average, from £1.57 to £5.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £2.95 that is £7K to £9K a year per listing.
- Average price
- £2.95under the $15 to $100 sweet spot
- Price range
- £1.57–£5.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #170 within Water. It carries 2,154 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #170in Water
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,154per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Water 2l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

by Amazon Still Spring Water 2L Pack of 4
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 3,088
- Age
- 4y ago

by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
Trending
90-day click momentum
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 4mo ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

Elm Spring Mineral Water Still PET 6x1.5ltr
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 1y ago

Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
Newest
by launch date
by Amazon Still Spring Water 6x2L
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1mo ago

AQUA Carpatica 2L x 1 Pure Natural Still Mineral Water - Bottled Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable
- Price
- £1.57
- Rating
- 4.5/5
- Reviews
- 1,440
- Age
- 4mo ago

Elm Spring Still Water 6 x 2L
- Price
- £2.11
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago

by Amazon Sparkling Spring Water 4 x 2L
- Price
- £1.71
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 1y ago

Elm Spring Mineral Water Still PET 6x1.5ltr
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 318
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
62
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
10%
- by Amazon47%
- M MARKET STREET19%
- Iceland12%
- Highland Spring5%
- evian4%
- Nestlé Pure Life3%
- Open — no brand owns it (4 brands, 10%)
Demand
Water 2l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.1× · 7 of 12 months tracked
Search terms
Top Water 2l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water 2l61K/yr
- 2l water19K/yr
- bottled water 2l15K/yr
- still water 2l14K/yr
- 2 litre bottled water7K/yr
- water 2l multipack7K/yr
- spring water 2l4K/yr
- 2 litre water5K/yr
- 2l mineral water3K/yr
Reviews and returns
What reviews say buyers love and hate about Water 2l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste is unpleasant to some
Strange taste
Awful taste
bottles are very thin and flimsy
THE BOTTLE PLASTIC IS WEAK
Flimsy plastic bottles i think
Makes me drink more water as I do not like ordinary water
It is wet
It is water not sonthingelse
The price is criminal
in an expensive way
more expensive
TOO MUCH SALT
sodium content is a bit high
Very salty water doesn't taste good
Love
Excellent value
Best deal
Excellent value
Good taste
Water was excellent and taste nice
clean taste
Excellent product
No noticeable change in quality
the bottles are good quality
easy to handle
Easy usage
easy to carry
Just what I needed
As described
Just what I ordered
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water 2l questions
Answered from the same tracked data.









