Water 1.5l
FailThe top 5 brands take 100% of clicks, so Water 1.5l is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £582K/yr641K searches / yr
- 90-day growth
- +34.8%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 102 sellers
Flapen Score
Water 1.5l against its category
The dotted line is the Grocery average. Past it, Water 1.5l is stronger. Inside it, weaker.
Market
The Water 1.5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 1.5l 641K times last year and spent an estimated £582K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.
- Searches, last 12 months
- 641K
- Growth, 90 days vs prior 90
- +34.8%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £582Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- highland spring water139K searches a year
02 · Price
A sale here is worth £6.47.
Listings sell for £6.47 on average, from £2.40 to £14.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £6.47 that is £52K to £65K a year per listing.
- Average price
- £6.47under the $15 to $100 sweet spot
- Price range
- £2.40–£14.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £52K–£65K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #196 within Water. It carries 2,812 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #196in Water
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,812per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Water 1.5l products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Evian Still Natural Mineral Water 6 x 1.5L
- Price
- £4.54
- Rating
- 4.8/5
- Reviews
- 3,167
- Age
- 10y ago

Highland Spring Still Spring Water 6 x 1.5L
- Price
- £3.56
- Rating
- 4.8/5
- Reviews
- 6,789
- Age
- 12y ago

Highland Spring Still Spring Water 12 x 500ml
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 2,220
- Age
- 10y ago

Evian Still Mineral Water 24 x 0.5L
- Price
- £11.37
- Rating
- 4.6/5
- Reviews
- 7,986
- Age
- 10y ago

Buxton Still Natural Mineral Water 6x1.5L
- Price
- £3.37
- Rating
- 4.8/5
- Reviews
- 2,393
- Age
- 10y ago
Trending
90-day click momentum
Highland Spring Still Spring Water Handy Bottles 12 x 330ml
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 504
- Age
- 10y ago

Highland Spring Still Spring Water 12 x 500ml
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 2,220
- Age
- 10y ago

Evian Still Mineral Water 330 ml (Pack of 24)
- Price
- £14.02
- Rating
- 4.6/5
- Reviews
- 387
- Age
- 7y ago

Evian Still Natural Mineral Water 6 x 1.5L
- Price
- £4.54
- Rating
- 4.8/5
- Reviews
- 3,167
- Age
- 10y ago

Evian Still Natural Mineral Water 12 x 750 ml
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 7,986
- Age
- 8y ago
Newest
by launch date
Evian Natural Mineral Water Bottles Net Weight 1.5 L Pack of 8
- Price
- £10.95
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 4y ago

Highland Spring Boxed Still Spring Water 10L
- Price
- £4.59
- Rating
- 4.7/5
- Reviews
- 685
- Age
- 5y ago

AQUA Carpatica Pure Natural Still Mineral Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable 500 ml (Pack of 6)
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 7,547
- Age
- 6y ago

Highland Spring Still Mineral Water 12x500ml
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 7y ago

Evian Mineral Water 6x50cl
- Price
- £3.44
- Rating
- 4.7/5
- Reviews
- 677
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- evian47%
- Highland Spring41%
- Buxton9%
- Nestlé Pure Life2%
- Aqua Carpatica1%
- Open — no brand owns it (0%)
Demand
Water 1.5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Water 1.5l search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- highland spring water139K/yr
- evian water147K/yr
- evian87K/yr
- buxton water42K/yr
- water 1.5l44K/yr
- highland34K/yr
- highland spring21K/yr
- highland spring water 1.5l23K/yr
- highland water19K/yr
- water evian15K/yr
Reviews and returns
What reviews say buyers love and hate about Water 1.5l
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just don't like the taste of Buxton it has a chemical smell
It has a chemical taste
No taste
As bad as tap water
More like stale tap water
water quality poor
Just don't like the taste of Buxton it has a chemical smell
scent after a few weeks
all six in one pack smell like detergent
water quality poor
Nothing special, water quality is ok
Burnt feeling in oesophagus, burning feeling on my gums & mouth
Love
Reasonable price for quality
No noticeable change in quality
Excellent product
Great taste perfect water to drink
It was smooth tasting and no leaks
Great taste
Great price
great value for money
Good value for money
Fresh
Lovely fresh tasting water
It's refreshing, and mixed with fruit juices in summer, it's an absolute must have in my kitchen
Good size
The bottles are a decent size
The 500ml size is perfect too — big enough to make you feel healthy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water 1.5l questions
Answered from the same tracked data.









