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Water 1.5l

Fail

The top 5 brands take 100% of clicks, so Water 1.5l is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£582K/yr641K searches / yr
90-day growth
+34.8%search demand this quarter
Competition
76%top-5 click share · 5 brands · 102 sellers

Flapen Score

Water 1.5l against its category

The dotted line is the Grocery average. Past it, Water 1.5l is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water 1.5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water 1.5l 641K times last year and spent an estimated £582K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months
641K
Growth, 90 days vs prior 90
+34.8%
Conversion, latest week
14.1%
Market size, estimated
£582Ka year
Peak month
November2.2× the quietest month
Top search term
highland spring water139K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £2.40 to £14.95. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £6.47 that is £52K to £65K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£2.40–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£52K–£65K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #196 within Water. It carries 2,812 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#196in Water
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,812per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Water 1.5l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£175K£233K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

102

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • evian47%
  • Highland Spring41%
  • Buxton9%
  • Nestlé Pure Life2%
  • Aqua Carpatica1%
  • Open — no brand owns it (0%)

Demand

Water 1.5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Water 1.5l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • highland spring water139K/yr
  • evian water147K/yr
  • evian87K/yr
  • buxton water42K/yr
  • water 1.5l44K/yr
  • highland34K/yr
  • highland spring21K/yr
  • highland spring water 1.5l23K/yr
  • highland water19K/yr
  • water evian15K/yr

Reviews and returns

What reviews say buyers love and hate about Water 1.5l

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Just don't like the taste of Buxton it has a chemical smell”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Water 1.5l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data