Water

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

+57.9%

Conversion, latest week

13.4%

Market size, estimated

£3.1Ma year

Peak month

July1.8× the quietest month

Top search term

water3.7M searches a year

Listings sell for £3.91 on average, from £1.21 to £12.02. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At £3.91 that is £313K to £391K a year per listing.

Average price

£3.91under the $15 to $100 sweet spot

Price range

£1.21–£12.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

£313K–£391K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Water. It carries 3,107 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#241in Water

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,107per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months