Water
MaybeReturns run at only 0.0% of orders. But prices span $1.21–$12.02, mostly outside the sweet spot, so Water is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £3.1M/yr5.9M searches / yr
- 90-day growth
- +57.9%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 87 sellers
Flapen Score
Water against its category
The dotted line is the Grocery average. Past it, Water is stronger. Inside it, weaker.
Market
The Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water 5.9M times last year and spent an estimated £3.1M. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
13.4% of searches ended in a purchase last week.
Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.
- Searches, last 12 months
- 5.9M
- Growth, 90 days vs prior 90
- +57.9%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £3.1Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- water3.7M searches a year
02 · Price
A sale here is worth £3.91.
Listings sell for £3.91 on average, from £1.21 to £12.02. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At £3.91 that is £313K to £391K a year per listing.
- Average price
- £3.91under the $15 to $100 sweet spot
- Price range
- £1.21–£12.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- £313K–£391K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Water. It carries 3,107 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #241in Water
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,107per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
White Rock Spring Water 24 x 500 ml
- Price
- £3.55
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 5y ago
Highland Spring Still Spring Water 6 x 1.5L
- Price
- £3.56
- Rating
- 4.8/5
- Reviews
- 6,789
- Age
- 12y ago
Multipack 500ml Still Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20x 500ml)
- Price
- £9.65
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 11mo ago
AQUA Carpatica Pure Natural Still Mineral Water Virtually Nitrate Free Low Sodium Naturally Alkaline Natural Electrolytes Premium Multipack 100% Recyclable 500 ml (Pack of 6)
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 7,547
- Age
- 6y ago
Trending
90-day click momentum
by Amazon Sparkling Spring Water 6 x 500ml
- Price
- £1.21
- Rating
- 4.3/5
- Reviews
- 819
- Age
- 1y ago
Morrisons Still Yorkshire Vale Spring Water 12 x 500ml
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 2,619
- Age
- 9y ago
Multipack 500ml Still Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20x 500ml)
- Price
- £9.65
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 11mo ago
Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
Nestle Pure Life Still Spring Water 24x500ml
- Price
- £4.69
- Rating
- 4.8/5
- Reviews
- 3,288
- Age
- 11y ago
Newest
by launch dateMultipack 500ml Still Spring Water Compatible With Kirkland Spring Water Bulk Wholesale Deal Hydration Pack For Everyday Use (20x 500ml)
- Price
- £9.65
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 11mo ago
by Amazon Sparkling Spring Water 6 x 500ml
- Price
- £1.21
- Rating
- 4.3/5
- Reviews
- 819
- Age
- 1y ago
by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 7,131
- Age
- 2y ago
Morrisons Yorkshire Vale Still Spring Water 6 x 2l
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 502
- Age
- 2y ago
by Amazon Still Spring Water 2L Pack of 4
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 3,088
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
87
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- by Amazon43%
- Highland Spring11%
- White Leaf Provisions8%
- Nestlé Pure Life8%
- Aqua Carpatica8%
- Senshi Japan6%
- Open — no brand owns it (5 brands, 16%)
Demand
Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water3.7M/yr
- bottled water592K/yr
- still water319K/yr
- water multipack280K/yr
- spring water152K/yr
- mineral water147K/yr
- bottled water multipack 24110K/yr
- still water multipack86K/yr
- amazon water55K/yr
- bottle water65K/yr
Reviews and returns
What reviews say buyers love and hate about Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
It has a chemical taste
Bad taste
overpriced
more expensive
overpriced
the quality of the bottles is appalling
Terrible bottle quality
Poor Quality
It is water not sonthingelse
watery as other brands
It is wet
bottles are very thin and flimsy
Flimsy
the bottles are very flimsy
Love
Excellent value
Excellent value
Best deal
really refreshing taste
Clean taste
Excellent taste
Excellent product
Reasonable price for quality
the bottles are good quality
Fresh
Tasty Fresh Water
Lovely fresh tasting water
The bottles are a convenient size
Good size
Perfect bottle size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water questions
Answered from the same tracked data.