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Washing Up Sponge with Liquid Handle

Fail

The top 5 brands take 100% of clicks, so Washing Up Sponge with Liquid Handle is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£482K/yr233K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
88%top-5 click share · 3 brands · 89 sellers

Flapen Score

Washing Up Sponge with Liquid Handle against its category

The dotted line is the Grocery average. Past it, Washing Up Sponge with Liquid Handle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Up Sponge with Liquid Handle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Up Sponge with Liquid Handle 233K times last year and spent an estimated £482K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 31.0% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £482K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
31.0%
Market size, estimated
£482Ka year
Peak month
August1.5× the quietest month
Top search term
dishmatic refill sponges167K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.15 to £10.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £6.66 that is £33K to £40K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.15–£10.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£33K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #174 within Cleaning Tools. It carries 1,760 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
1.3%
Average rank
#174in Cleaning Tools
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,760per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Washing Up Sponge with Liquid Handle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£72K£144K£217K£289K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

89

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Dishmatic75%
  • JD17%
  • Caraselle7%
  • Open — no brand owns it (0%)

Demand

Washing Up Sponge with Liquid Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Washing Up Sponge with Liquid Handle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dishmatic refill sponges167K/yr
  • dish matic sponge refill15K/yr
  • dishmatic sponges10K/yr
  • dishmatic refills6K/yr
  • dishmatic refill7K/yr
  • dishmatic heads4K/yr
  • washing up brush heads3K/yr
  • sponge heads4K/yr
  • dish o matic sponges3K/yr
  • washing up sponge refill heads5K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Up Sponge with Liquid Handle

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
27%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Washing Up Sponge with Liquid Handle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data