Washing Up Sponge with Liquid Handle
FailThe top 5 brands take 100% of clicks, so Washing Up Sponge with Liquid Handle is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £482K/yr233K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 89 sellers
Flapen Score
Washing Up Sponge with Liquid Handle against its category
The dotted line is the Grocery average. Past it, Washing Up Sponge with Liquid Handle is stronger. Inside it, weaker.
Market
The Washing Up Sponge with Liquid Handle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Up Sponge with Liquid Handle 233K times last year and spent an estimated £482K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 31.0% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £482K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 31.0%
- Market size, estimated
- £482Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- dishmatic refill sponges167K searches a year
02 · Price
A sale here is worth £6.66.
Listings sell for £6.66 on average, from £3.15 to £10.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £6.66 that is £33K to £40K a year per listing.
- Average price
- £6.66under the $15 to $100 sweet spot
- Price range
- £3.15–£10.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £33K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #174 within Cleaning Tools. It carries 1,760 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 1.3%
- Average rank
- #174in Cleaning Tools
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,760per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Washing Up Sponge with Liquid Handle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago

Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago

Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago

6x White Non-Scratch Dishmatic Refill Sponges from Caraselle
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago

Dishmatic General Purpose Refills 3 Pack
- Price
- £3.15
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 8y ago
Trending
estimated 90-day click momentum
Dishmatic Non Scratch Refills Pack of 9 (27 Refills) Sponge Heads for Dishmatic Handles Non Scratch Dishwashing Refills for Glassware Non Stick Pans & Delicate Surfaces
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 5mo ago

Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago

Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago

6x White Non-Scratch Dishmatic Refill Sponges from Caraselle
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago

Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago
Newest
by launch date
Dishmatic Non Scratch Refills Pack of 9 (27 Refills) Sponge Heads for Dishmatic Handles Non Scratch Dishwashing Refills for Glassware Non Stick Pans & Delicate Surfaces
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 5mo ago

Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago

Dishmatic 9 x Mixed Sponge Scourer Replacement Refill Head (3 Non Scratch 3 Heavy Duty 3 Extra Heavy Duty)
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 5y ago

Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago

Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
89
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Dishmatic75%
- JD17%
- Caraselle7%
- Open — no brand owns it (0%)
Demand
Washing Up Sponge with Liquid Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Washing Up Sponge with Liquid Handle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dishmatic refill sponges167K/yr
- dish matic sponge refill15K/yr
- dishmatic sponges10K/yr
- dishmatic refills6K/yr
- dishmatic refill7K/yr
- dishmatic heads4K/yr
- washing up brush heads3K/yr
- sponge heads4K/yr
- dish o matic sponges3K/yr
- washing up sponge refill heads5K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Up Sponge with Liquid Handle
We read the reviews and the return reasons for every product selling here.
“Awful quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Up Sponge with Liquid Handle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









