Washing Up Sponge with Liquid Handle
FailThe top 5 brands take 100% of clicks, so Washing Up Sponge with Liquid Handle is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £482K/yr233K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 89 sellers
Flapen Score
Washing Up Sponge with Liquid Handle against its category
The dotted line is the Grocery average. Past it, Washing Up Sponge with Liquid Handle is stronger. Inside it, weaker.
Market
The Washing Up Sponge with Liquid Handle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Up Sponge with Liquid Handle 233K times last year and spent an estimated £482K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
31.0% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £482K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 31.0%
- Market size, estimated
- £482Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- dishmatic refill sponges167K searches a year
02 · Price
A sale here is worth £6.66.
Listings sell for £6.66 on average, from £3.15 to £10.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £6.66 that is £33K to £40K a year per listing.
- Average price
- £6.66under the $15 to $100 sweet spot
- Price range
- £3.15–£10.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £33K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #174 within Cleaning Tools. It carries 1,760 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 1.3%
- Average rank
- #174in Cleaning Tools
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,760per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Washing Up Sponge with Liquid Handle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago
Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago
Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago
6x White Non-Scratch Dishmatic Refill Sponges from Caraselle
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago
Dishmatic General Purpose Refills 3 Pack
- Price
- £3.15
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 8y ago
Trending
90-day click momentum
Dishmatic Non Scratch Refills Pack of 9 (27 Refills) Sponge Heads for Dishmatic Handles Non Scratch Dishwashing Refills for Glassware Non Stick Pans & Delicate Surfaces
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 5mo ago
Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago
6x White Non-Scratch Dishmatic Refill Sponges from Caraselle
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 14y ago
Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago
Newest
by launch dateDishmatic Non Scratch Refills Pack of 9 (27 Refills) Sponge Heads for Dishmatic Handles Non Scratch Dishwashing Refills for Glassware Non Stick Pans & Delicate Surfaces
- Price
- £10.87
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 5mo ago
Dishmatic cleaning Sponges 27 Green (Pack of 9) | Washing Up Sponge Heads Compatible with Dishmatic Handle Kitchen Dish Sponge Refills & Scouring Pads for Pots Pans & Dishes
- Price
- £10.88
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago
Dishmatic 9 x Mixed Sponge Scourer Replacement Refill Head (3 Non Scratch 3 Heavy Duty 3 Extra Heavy Duty)
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 5y ago
Dishmatic Cleaning Sponge Foam Green 9 Count (Pack of 1)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 8,655
- Age
- 7y ago
Dishmatic Extra Heavy Duty Black Refill Sponges 9 Pack (3 x 3 Count) Heavy-Duty Cleaning Scourer Pads for Tough Washing-Up & Kitchen Cleaning
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 1,838
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Dishmatic75%
- JD17%
- Caraselle7%
- Open — no brand owns it (0%)
Demand
Washing Up Sponge with Liquid Handle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Search terms
Top Washing Up Sponge with Liquid Handle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dishmatic refill sponges167K/yr
- dish matic sponge refill15K/yr
- dishmatic sponges10K/yr
- dishmatic refills6K/yr
- dishmatic refill7K/yr
- dishmatic heads4K/yr
- washing up brush heads3K/yr
- sponge heads4K/yr
- dish o matic sponges3K/yr
- washing up sponge refill heads5K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Up Sponge with Liquid Handle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
I read a few bad reviews so wasnt sure what these would be like
Terrible quality
Pretty good - just don't last very long
Fell apart at first use
Came apart very quickly
The glue is rubbish
The glue comes undone
Glue comes off easy as pie
Hard wearing
these leak wasting washing up liquid
Love
Cost effective
Excellent value
Good value for money
Good quality
Great product
The actual product is good, Ive used them for years and would recommend
As advertised
Exactly what I needed
As described
Easy to use
These pads are very easy to replace
Easy to use does not scratch glass
Excellent way of washing up
Overall, these are high-quality, durable cleaning sponges that make washing up much quicker
They are suited to normal everyday washing up rather than hardcore cleaning
Return
0.1% Return rate 39% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Up Sponge with Liquid Handle questions
Answered from the same tracked data.