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Washing Up Liquid 5l

Maybe

Buyers convert on 20.3% of searches. But the top 5 brands take 93% of clicks, so Washing Up Liquid 5l is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£3.8M/yr3.3M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
53%top-5 click share · 9 brands · 234 sellers

Flapen Score

Washing Up Liquid 5l against its category

The dotted line is the Grocery average. Past it, Washing Up Liquid 5l is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Up Liquid 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Up Liquid 5l 3.3M times last year and spent an estimated £3.8M. The top 5 brands take 93% of clicks. Demand peaks in Jul–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
20.3%
Market size, estimated
£3.8Ma year
Peak month
September15.6× the quietest month
Top search term
washing up liquid1.7M searches a year

02 · Price

A sale here is worth £5.67.

Listings sell for £5.67 on average, from £0.63 to £25.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £5.67 that is £71K to £85K a year per listing.

Average price
£5.67under the $15 to $100 sweet spot
Price range
£0.63–£25.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
£71K–£85K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #113 within Dishwashing. It carries 1,286 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#113in Dishwashing
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,286per listing
Listings tracked
30

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
56 months

Products

Top Washing Up Liquid 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£188K£376K£564K£753K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

234

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

4%

  • Fairy60%
  • by Amazon16%
  • Elbow Grease8%
  • Ecover6%
  • Morrisons3%
  • Epished3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Washing Up Liquid 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 15.6×

Search terms

Top Washing Up Liquid 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washing up liquid1.7M/yr
  • fairy liquid896K/yr
  • fairy washing up liquid165K/yr
  • dish soap91K/yr
  • dishwashing liquid64K/yr
  • washing up liquid 5l49K/yr
  • fairy liquid washing up liquid50K/yr
  • dish washing liquid43K/yr
  • washing up liquid refill34K/yr
  • washing up31K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Up Liquid 5l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.04

Poor quality liquid

Poor quality

Thin poor quality not value for money

Value For Money7%+2.39

Quite expensive to buy

High price

are very pricey

Size-Overall6%+0.44

Huge

a bit bulky

Small

Leak-Proof5%

Always arrives having leaked everywhere

one had a slight leak due to the damage

2cm leaked out

De-Grease5%

didn't cut through the grease very well either

doesnt remove any grease at all from a frying pan

Not quite tough on grease

Love

Value For Money29%+2.39

Decent price

Not expensive

fair price

Quality-Overall13%−0.04

Very good product, gets dishes clean and smells lovely

Satisfactory item

Brilliant quality

Washability11%+1.00

Brilliant for washing up

Washes well

Perfect washing up

Smell10%+0.18

Smells fresh

Smells clean

Love the smell

Ease Of Cleaning6%0.00

Cleans really well

Cleans Well

Effective cleaner

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof55%▇▄▅▇█▆

Always arrives having leaked everywhere

one had a slight leak due to the damage

2cm leaked out

Value For Money21%▂█▆▂▂▄

Quite expensive to buy

High price

are very pricey

Size-Overall4%▇█▃▃▁▃

Huge

a bit bulky

Small

Smell3%▆▇█▁▅▁

Bad Odour

I found the aroma of this quite artificially chemical

Extremely strong fragrance

Dilute/Watery2%▁▁▁█▁▁

Poor quality liquid

Watery

This washing up liquid is a bit watery

FAQ

Common Washing Up Liquid 5l questions

Answered from the same tracked data.