Washing Up Liquid 5l
MaybeBuyers convert on 20.3% of searches. But the top 5 brands take 93% of clicks, so Washing Up Liquid 5l is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £3.8M/yr3.3M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 234 sellers
Flapen Score
Washing Up Liquid 5l against its category
The dotted line is the Grocery average. Past it, Washing Up Liquid 5l is stronger. Inside it, weaker.
Market
The Washing Up Liquid 5l market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Up Liquid 5l 3.3M times last year and spent an estimated £3.8M. The top 5 brands take 93% of clicks. Demand peaks in Jul–Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 20.3% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 20.3%
- Market size, estimated
- £3.8Ma year
- Peak month
- September15.6× the quietest month
- Top search term
- washing up liquid1.7M searches a year
02 · Price
A sale here is worth £5.67.
Listings sell for £5.67 on average, from £0.63 to £25.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £5.67 that is £71K to £85K a year per listing.
- Average price
- £5.67under the $15 to $100 sweet spot
- Price range
- £0.63–£25.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £71K–£85K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #113 within Dishwashing. It carries 1,286 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #113in Dishwashing
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,286per listing
- Listings tracked
- 30
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Washing Up Liquid 5l products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
byAmazon Washing Up Liquid Lemon 500ml
- Price
- £0.66
- Rating
- 4.5/5
- Reviews
- 811
- Age
- 12mo ago

Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago

Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago

Fairy Original Washing Up Liquid Green with LiftAction 320ml
- Price
- £0.92
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 3y ago

Elbow Grease Washing Up Liquid (Lemon 600ml)
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 692
- Age
- 4y ago
Trending
estimated 90-day click momentum
byAmazon Washing Up Liquid Lemon 500ml
- Price
- £0.66
- Rating
- 4.5/5
- Reviews
- 811
- Age
- 12mo ago

Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago

Morrisons Washing Up Liquid Original 450ml
- Price
- £0.64
- Rating
- 4.4/5
- Reviews
- 640
- Age
- 11y ago

Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 9mo ago

Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Newest
by launch date
5 x Fairy Original Washing Up Liquid 320ml Bottles Concentrated Powerful Grease-Cutting Dishwashing Liquid with Long-Lasting Fresh Scent Gentle on Hands Kitchen Cleaning Essential + Epished Guides
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 8mo ago

Fairy Original Washing Up Liquid 10 Pack 320ml Bottles Powerful Grease Cutting Concentrated Dishwashing Liquid Long Lasting Suds Fresh Scent Gentle on Hands Kitchen Cleaning Essential
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 9mo ago

Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 9mo ago

Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago

Fairy Max Power Washing Up Liquid Lemon 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.84
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
234
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 88%
Open market
4%
- Fairy60%
- by Amazon16%
- Elbow Grease8%
- Ecover6%
- Morrisons3%
- Epished3%
- Open — no brand owns it (3 brands, 4%)
Demand
Washing Up Liquid 5l search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 15.6×
Search terms
Top Washing Up Liquid 5l search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- washing up liquid1.7M/yr
- fairy liquid896K/yr
- fairy washing up liquid165K/yr
- dish soap91K/yr
- dishwashing liquid64K/yr
- washing up liquid 5l49K/yr
- fairy liquid washing up liquid50K/yr
- dish washing liquid43K/yr
- washing up liquid refill34K/yr
- washing up31K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Up Liquid 5l
We read the reviews and the return reasons for every product selling here.
“Poor quality liquid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Up Liquid 5l questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









