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Washing Up Liquid 5l

Maybe

Buyers convert on 20.3% of searches. But the top 5 brands take 93% of clicks, so Washing Up Liquid 5l is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£3.8M/yr3.3M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
53%top-5 click share · 9 brands · 234 sellers

Flapen Score

Washing Up Liquid 5l against its category

The dotted line is the Grocery average. Past it, Washing Up Liquid 5l is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Up Liquid 5l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Up Liquid 5l 3.3M times last year and spent an estimated £3.8M. The top 5 brands take 93% of clicks. Demand peaks in Jul–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
20.3%
Market size, estimated
£3.8Ma year
Peak month
September15.6× the quietest month
Top search term
washing up liquid1.7M searches a year

02 · Price

A sale here is worth £5.67.

Listings sell for £5.67 on average, from £0.63 to £25.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £5.67 that is £71K to £85K a year per listing.

Average price
£5.67under the $15 to $100 sweet spot
Price range
£0.63–£25.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
£71K–£85K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #113 within Dishwashing. It carries 1,286 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#113in Dishwashing
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,286per listing
Listings tracked
30

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
56 months

Products

Top Washing Up Liquid 5l products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£188K£376K£564K£753K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

234

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 88%

Open market

4%

  • Fairy60%
  • by Amazon16%
  • Elbow Grease8%
  • Ecover6%
  • Morrisons3%
  • Epished3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Washing Up Liquid 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 15.6×

Search terms

Top Washing Up Liquid 5l search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washing up liquid1.7M/yr
  • fairy liquid896K/yr
  • fairy washing up liquid165K/yr
  • dish soap91K/yr
  • dishwashing liquid64K/yr
  • washing up liquid 5l49K/yr
  • fairy liquid washing up liquid50K/yr
  • dish washing liquid43K/yr
  • washing up liquid refill34K/yr
  • washing up31K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Up Liquid 5l

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
12%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Poor quality liquid”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Washing Up Liquid 5l questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data