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Washing Up Brushes

Fail

Prices span $1.05–$9.88, mostly outside the sweet spot, so Washing Up Brushes is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£475K/yr654K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
64%top-5 click share · 12 brands · 128 sellers

Flapen Score

Washing Up Brushes against its category

The dotted line is the Grocery average. Past it, Washing Up Brushes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Up Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Up Brushes 654K times last year and spent an estimated £475K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £475K a year.

Searches, last 12 months
654K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
14.4%
Market size, estimated
£475Ka year
Peak month
January1.3× the quietest month
Top search term
washing up brush219K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £1.05 to £9.88. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £5.04 that is £25K to £30K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£1.05–£9.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£25K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #361 within Cleaning Tools. It carries 2,443 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
4.0%
Average rank
#361in Cleaning Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,443per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Washing Up Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£95K£143K£190K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

128

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Spontex27%
  • Addis25%
  • Vivo Technologies9%
  • YeuDeuy8%
  • MR.SIGA7%
  • TDBS The Dustpan and Brush Store5%

Demand

Washing Up Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Washing Up Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washing up brush219K/yr
  • dish brush133K/yr
  • washing up brushes for kitchen43K/yr
  • kitchen brush34K/yr
  • dish brushes for washing up35K/yr
  • dish scrubber25K/yr
  • dish washing brush22K/yr
  • kitchen brushes for dishes21K/yr
  • washing up brushes18K/yr
  • sink brush17K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Up Brushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.15

Not very large

Way too Big

narrow

Quality-Overall14%−0.01

Poor Quality

Cheap rubbish

Cheap garbage

Durability7%

has now come apart so in the bin

It fell off after the first few uses

Definitely not durable

Value For Money7%+1.03

Cheap

they are a waste of money

Not worth the price

Leak-Proof7%

Leaks

It leaks

the washing up liquid slowly leaks as you turn the brush up

Love

Value For Money18%+1.03

Good price

Good value for money

Amazing value

Quality-Overall14%−0.01

Excellent product

Very well made

These brushes are of excellent quality

Ease Of Cleaning12%+0.76

Really great for cleaning

Cleans really well

Cleans well

Advertised Vs Actual Product9%+0.17

Exactly what I wanted

Does the job

As described

Strength6%+0.53

Great and sturdy

Strong bristles

Strong, good size brushes

Return

0.1% Return rate 43% Fixable by listing

Size-Overall24%█▅█▆▆▇

Not very large

Way too Big

narrow

Quality-Overall9%█▅▃▂▁▅

Poor Quality

Cheap rubbish

Cheap garbage

Durability7%▅▁█▄▃▁

has now come apart so in the bin

It fell off after the first few uses

Definitely not durable

Advertised Vs Actual Product5%▁▁▅█▁█

Not as displayed

This item is not as shown as displayed

Not as illustrated

Ease Of Cleaning4%▁█▁▁▄▁

takes a bit longer to get the dishes clean

making it impossible to keep clean

it is not as effective when scrubbing tougher stains on some pots and pans

FAQ

Common Washing Up Brushes questions

Answered from the same tracked data.