Is washing up brushes profitable to sell on Amazon United Kingdom?

The niche generates £475K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).

How competitive is the washing up brushes niche?

12 brands and 128 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in washing up brushes?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.

When does demand for washing up brushes peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the washing up brushes niche?

Listings span £1.05–£9.88; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.

washing up brushes

Skip it

Prices mostly outside the sweet spot ($1.05–$9.88) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Market size

Good£475K

£475K/yr · 654K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,443.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.04

avg listing price — sweet spot $15–$100

Price range

Bad£1.05–£9.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, washing up brushes is a £475K/yr Amazon United Kingdom market (654K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

washing up brushes market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: £504K–£630K; units × avg price
Conversion rate: 14.4%
Avg BSR: #361
Page quality: 0%
Prime: 95%
Sponsored: 70%
Out of stock: 4.0%
Avg brand age: 35 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

128

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

Spontex27%
Addis25%
Vivo Technologies9%
YeuDeuy8%
MR.SIGA7%
TDBS The Dustpan and Brush Store5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top washing up brushes search terms

washing up brush219K/yr -9.0%14.2% conv.
dish brush133K/yr +2.1%10.6% conv.
washing up brushes for kitchen43K/yr -11.2%15.5% conv.
kitchen brush34K/yr -1.7%6.9% conv.
dish brushes for washing up35K/yr -13.8%12.5% conv.
dish scrubber25K/yr -13.0%5.4% conv.
dish washing brush22K/yr -17.3%9.5% conv.
kitchen brushes for dishes21K/yr -14.7%11.9% conv.
washing up brushes18K/yr -9.9%11.2% conv.
sink brush17K/yr -11.5%8.5% conv.

All search terms

Top washing up brushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spontex Dish Brush for Washing Up Pink

Spontex£1.834.6★1,437 rev

Addis 501120 Ultra Grip Jumbo Dish Brush Dark Grey

Addis£1.844.6★8,429 rev

Washing Up Brushes Pack Of 3 | Removes Burnt Food & Grease Easily | Non Slip Grip Built In Scraper & Hanging Hole | Ideal For Cleaning Dishes Pans Roasting Trays & Kitchen Use

Vivo Technologies£1.624.4★249 rev

Washing Up Brush for Kitchen Dish Brush for Pots Pans & Sink Cleaning 3 Pack

YeuDeuy£7.724.6★4,475 rev

ABENA Green Dishwashing Brush 27cm Stiff Bristle Kitchen Cleaning Brush Scraper Edge Durable Nylon Dish Brush for Pots Pans & Dishes Ergonomic Handle Everyday Kitchen Use

ABENA£1.674.5★187 rev

Newest

by launch date

Addis Ultra Grip Jumbo Dish Brush Extra-Large Head for Fast Everyday Washing Up Non-Scratch Bristles Silver 3 Pack

Addis£7.2313 rev

7mo ago

Washing Up Brushes Pack Of 3 | Removes Burnt Food & Grease Easily | Non Slip Grip Built In Scraper & Hanging Hole | Ideal For Cleaning Dishes Pans Roasting Trays & Kitchen Use

Vivo Technologies£1.62249 rev

9mo ago

ABENA Green Dishwashing Brush 27cm Stiff Bristle Kitchen Cleaning Brush Scraper Edge Durable Nylon Dish Brush for Pots Pans & Dishes Ergonomic Handle Everyday Kitchen Use

ABENA£1.67187 rev

1y ago

MR.SIGA Soap Dispensing Dish Brush Kitchen Brush for Pot Pan Sink Cleaning Black

MR.SIGA£8.342,385 rev

3y ago

Dishmatic Big Job Brush

Dishmatic£3.33140 rev

3y ago

What buyers say about washing up brushes

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good price”

Quality-Overall14%

“Excellent product”

Ease Of Cleaning12%

“Really great for cleaning”

Advertised Vs Actual Product9%

“Exactly what I wanted”

Strength6%

“Great and sturdy”

Brush Quality6%

“Good quality brushes”

Durability6%

“very durable”

Ease Of Use5%

“Easy to use”

Grip3%

“Good grip allowed”

Washability2%

“Great for washing up”

What buyers complain about

Size-Overall19%

“Not very large”

Quality-Overall14%

“Poor Quality”

Durability7%

“has now come apart so in the bin”

Value For Money7%

“Cheap”

Leak-Proof7%

“Leaks”

Ease Of Cleaning6%

“takes a bit longer to get the dishes clean”

Washability5%

“washing up liquid goes everywhere”

Ease Of Use3%

“You can't just push a liquid soap bottle in”

Design-Overall2%

“These have a stupidly bad design”

Advertised Vs Actual Product2%

“Not as displayed”

Top return reasons

Size-Overall24%

Quality-Overall9%

Durability7%

Advertised Vs Actual Product5%

Ease Of Cleaning4%

Hard Feel4%

Handle Quality4%

Functionality-Overall4%

Leak-Proof4%

Defective Material/Parts3%

Common questions

Is washing up brushes profitable to sell on Amazon United Kingdom?: The niche generates £475K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
How competitive is the washing up brushes niche?: 12 brands and 128 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in washing up brushes?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.1%.
When does demand for washing up brushes peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the washing up brushes niche?: Listings span £1.05–£9.88; the average listing price is £5.04 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.