How competitive is the Washing Soda niche on Amazon United Kingdom?

12 brands and 82 sellers compete in Washing Soda on Amazon United Kingdom. The top 5 Washing Soda products take 52% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Washing Soda?

Washing Soda buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Use, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Washing Soda niche?

Washing Soda sells for £7.12 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.63–£14.95. The average incumbent carries 3,875 reviews — the moat a new listing must climb.

Washing Soda

Washing Soda shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Washing Soda profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Washing Soda is a £528K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.

Washing Soda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.6% over the last 90 days and 18.3% of searches end in a purchase.

£528K

revenue / yr

Units sold / yr80K

Search volume / yr+18.6%406K

Conversion rate18.3%

Avg price£7.12

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers12 · 82

Top-5 product click share52%

Open market33%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Washing Soda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack

Price: £3.30
Rating: 4.2/5
Reviews: 25
Age: 1mo ago

Dri Pak Soda Crystal 1kg (Pack of 2)

Price: £5.69
Rating: 4.4/5
Reviews: 3,524
Age: 8y ago

3 X Dri Pak Soda Crystal 1kg

Price: £7.92
Rating: 4.4/5
Reviews: 1,527
Age: 12y ago

Soda Crystal 1kg (Pack of 2) - All-Purpose Cleaning Crystals | Multi-Purpose Cleaner for Home and Kitchen | Removes Stains Grease and Grime Effectively

Price: £7.93
Rating: 4.3/5
Reviews: 377
Age: 3y ago

Nutwell DriPak Soda Crystals 1kg x 6 bags The Original Stain Remover

Price: £10.60
Rating: 4.6/5
Reviews: 2,782
Age: 9y ago

Newest

by launch date

Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack

Price: £3.30
Rating: 4.2/5
Reviews: 25
Age: 1mo ago

Dri-Pak Liquid Soda Crystals 750ml Multi-Purpose Household Cleaner & Powerful Degreaser

Price: £2.75
Rating: 4.7/5
Reviews: 19
Age: 6mo ago

Shankh Soda Crystals - Multipurpose Soda 1kg (Pack of 2) | Multi-Purpose Washing Soda | Drain Unblocker Water Softener & Degreaser | Removes Tough Stains Grease & Grime | Home & Kitchen Cleaner

Price: £7.45
Rating: 4.6/5
Reviews: 21
Age: 1y ago

Shankh Soda Crystals 1kg (Pack of 6) | Multi-Purpose Washing Soda | Powerful Drain Unblocker Water Softener & Heavy-Duty Degreaser | Removes Stains Grease & Grime | Home & Kitchen Cleaning Essential

Price: £14.95
Rating: 4.0/5
Reviews: 19
Age: 1y ago

Max Traditional Soda Crystals 450g - Remove Stubborn Grease and Stains - Powerful Multipurpose Dishwasher Washing Machine Cleaner - Fast Acting Soda Crystals with Lasting Results

Price: £3.35
Rating: 4.5/5
Reviews: 204
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

25%

Dri-Pak19%
EMBO18%
DP13%
Saras Flavours of Asia10%
Nutwell8%
Tara8%

Washing Soda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume406KCVR18.3%Products19Brands12Top 5 Brands67%OOS Rate12.0%Rating4.5★Reviews3,875Avg BSR#262

Peak months: May · busiest ÷ quietest = 1.9×

Top Washing Soda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soda crystals221K/yr +11.1%13.6% conv.
washing soda81K/yr +29.6%8.2% conv.
washing soda crystals26K/yr +48.9%12.4% conv.
soda crystals for washing machine24K/yr -14.6%14.2% conv.
washing soda for laundry15K/yr +80.7%8.1% conv.
soda crystals for laundry8K/yr +151.9%13.5% conv.
soda crystals for cleaning17K/yr -24.5%13.9% conv.
soda crystals for drains6K/yr +28.4%14.8% conv.
washing soda nancy birtwhistle5K/yr -7.5%11.5% conv.
dri pak soda crystals3K/yr +59.8%8.9% conv.

What reviews say buyers love and hate about Washing Soda

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Ease Of Cleaning20%

“Great for cleaning”

Value For Money16%

“Good value”

Advertised Vs Actual Product12%

“As advertised”

Quality-Overall12%

“Fabulous product”

Washability9%

“Great in laundry”

What buyers complain about

73% of reviews

Size-Overall13%

“disapointed with the small size”

Ease Of Use11%

“Hmmm, difficult”

Value For Money11%

“Cheaper elsewhere. Although the crystals do their job its expensive ordering from this seller.”

Advertised Vs Actual Product10%

“Reading the product information it says baking soda and nothing else”

Hard Feel7%

“On opening one bag was split and the other five were hard as rock, not happy”

Washing Soda return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

41%

2Advertised Vs Actual Product

14%

3Value For Money

4Functionality-Overall

5Contamination

Common Washing Soda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Washing Soda 57/100 on Amazon United Kingdom — Worth a look. The niche generates £528K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +18.6% over the last 90 days.