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Washing Soda

Maybe

An estimated 0.1% of orders come back. But prices span $1.63–$14.95, mostly outside the sweet spot, so Washing Soda is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£528K/yr406K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 82 sellers

Flapen Score

Washing Soda against its category

The dotted line is the Grocery average. Past it, Washing Soda is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Soda 406K times last year and spent an estimated £528K. The top 5 brands take 67% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £528K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
18.3%
Market size, estimated
£528Ka year
Peak month
May1.9× the quietest month
Top search term
soda crystals221K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £1.63 to £14.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.12 that is £18K to £21K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£1.63–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #262 within Household Cleaners. It carries 3,875 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
12.0%
Average rank
#262in Household Cleaners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,875per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Washing Soda products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

82

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

25%

  • Dri-Pak19%
  • EMBO18%
  • DP13%
  • Saras Flavours of Asia10%
  • Nutwell8%
  • Tara8%

Demand

Washing Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Washing Soda search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soda crystals221K/yr
  • washing soda81K/yr
  • washing soda crystals26K/yr
  • soda crystals for washing machine24K/yr
  • washing soda for laundry15K/yr
  • soda crystals for laundry8K/yr
  • soda crystals for cleaning17K/yr
  • soda crystals for drains6K/yr
  • washing soda nancy birtwhistle5K/yr
  • dri pak soda crystals3K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Soda

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“disapointed with the small size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Washing Soda questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data