washing soda
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£528K£528K/yr · 406K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,875.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, washing soda is a £528K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
washing soda market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £427K–£570K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 12.0%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
82
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
25%
- Dri-Pak19%
- EMBO18%
- DP13%
- Saras Flavours of Asia10%
- Nutwell8%
- Tara8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top washing soda search terms
- soda crystals221K/yr
- washing soda81K/yr
- washing soda crystals26K/yr
- soda crystals for washing machine24K/yr
- washing soda for laundry15K/yr
- soda crystals for laundry8K/yr
- soda crystals for cleaning17K/yr
- soda crystals for drains6K/yr
- washing soda nancy birtwhistle5K/yr
- dri pak soda crystals3K/yr
Top washing soda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack
EMBO£3.304.2★25 rev
Dri Pak Soda Crystal 1kg (Pack of 2)
DP£5.694.4★3,524 rev
3 X Dri Pak Soda Crystal 1kg
Dri-Pak£7.924.4★1,527 rev
Soda Crystal 1kg (Pack of 2) - All-Purpose Cleaning Crystals | Multi-Purpose Cleaner for Home and Kitchen | Removes Stains Grease and Grime Effectively
Saras Flavours of Asia£7.934.3★377 rev
Nutwell DriPak Soda Crystals 1kg x 6 bags The Original Stain Remover
Nutwell£10.604.6★2,782 rev
Newest
by launch dateSoda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack
EMBO£3.3025 rev
Dri-Pak Liquid Soda Crystals 750ml Multi-Purpose Household Cleaner & Powerful Degreaser
Dri-Pak£2.7519 rev
Shankh Soda Crystals - Multipurpose Soda 1kg (Pack of 2) | Multi-Purpose Washing Soda | Drain Unblocker Water Softener & Degreaser | Removes Tough Stains Grease & Grime | Home & Kitchen Cleaner
Shankh£7.4521 rev
Shankh Soda Crystals 1kg (Pack of 6) | Multi-Purpose Washing Soda | Powerful Drain Unblocker Water Softener & Heavy-Duty Degreaser | Removes Stains Grease & Grime | Home & Kitchen Cleaning Essential
Shankh£14.9519 rev
Max Traditional Soda Crystals 450g - Remove Stubborn Grease and Stains - Powerful Multipurpose Dishwasher Washing Machine Cleaner - Fast Acting Soda Crystals with Lasting Results
Max£3.35204 rev
Trending
90-day click momentumSoda Crystals Multi-Purpose Cleaner and Laundry Aid 1 kg 1 Pack
EMBO£3.304.2★
Shankh Soda Crystals - Multipurpose Soda 1kg (Pack of 2) | Multi-Purpose Washing Soda | Drain Unblocker Water Softener & Degreaser | Removes Tough Stains Grease & Grime | Home & Kitchen Cleaner
Shankh£7.454.6★
Arm & Hammer Super Washing Soda 1.55kg (55oz) - Pack of 2
A American Food Mart£10.774.7★
Dri-Pak Liquid Soda Crystals 750ml Multi-Purpose Household Cleaner & Powerful Degreaser
Dri-Pak£2.754.7★
Shankh Soda Crystals 1kg (Pack of 6) | Multi-Purpose Washing Soda | Powerful Drain Unblocker Water Softener & Heavy-Duty Degreaser | Removes Stains Grease & Grime | Home & Kitchen Cleaning Essential
Shankh£14.954.0★
What buyers say about washing soda
What buyers praise and complain about, mined from review topics.What buyers love
“Great for cleaning”
“Good value”
“As advertised”
“Fabulous product”
“Great in laundry”
“Easy to use”
“it smells lovely”
“Great product to add boost to those using natural cleaning products”
“Eco friendly”
“Does the job”
What buyers complain about
“disapointed with the small size”
“Hmmm, difficult”
“Cheaper elsewhere. Although the crystals do their job its expensive ordering from this seller.”
“Reading the product information it says baking soda and nothing else”
“On opening one bag was split and the other five were hard as rock, not happy”
“it doesnt dissolve”
“It clogs in the dispenser drawer abd I see no difference to our clothes”
“Not the best”
“one of the bags was split so when l opened the box there was a lovely spillage every where”
“These arrived in a platic bag which was wet”
Top return reasons
Common questions
- Is washing soda profitable to sell on Amazon United Kingdom?
- The niche generates £528K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the washing soda niche?
- 12 brands and 82 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in washing soda?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.1%.
- When does demand for washing soda peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the washing soda niche?
- Listings span £1.63–£14.95; the average listing price is £7.12 (sweet spot $15–$100). The average incumbent carries 3,875 reviews — the moat a new listing must climb.