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Washing Soda

Maybe

Returns run at only 0.1% of orders. But prices span $1.63–$14.95, mostly outside the sweet spot, so Washing Soda is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£528K/yr406K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 82 sellers

Flapen Score

Washing Soda against its category

The dotted line is the Grocery average. Past it, Washing Soda is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Soda market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Soda 406K times last year and spent an estimated £528K. The top 5 brands take 67% of clicks. Demand peaks in May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £528K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
18.3%
Market size, estimated
£528Ka year
Peak month
May1.9× the quietest month
Top search term
soda crystals221K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £1.63 to £14.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.12 that is £18K to £21K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£1.63–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #262 within Household Cleaners. It carries 3,875 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
12.0%
Average rank
#262in Household Cleaners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,875per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Washing Soda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

82

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

25%

  • Dri-Pak19%
  • EMBO18%
  • DP13%
  • Saras Flavours of Asia10%
  • Nutwell8%
  • Tara8%

Demand

Washing Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Washing Soda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soda crystals221K/yr
  • washing soda81K/yr
  • washing soda crystals26K/yr
  • soda crystals for washing machine24K/yr
  • washing soda for laundry15K/yr
  • soda crystals for laundry8K/yr
  • soda crystals for cleaning17K/yr
  • soda crystals for drains6K/yr
  • washing soda nancy birtwhistle5K/yr
  • dri pak soda crystals3K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Soda

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.03

disapointed with the small size

Small box

its tiny when it arrives

Ease Of Use11%−0.02

Hmmm, difficult

almost impossible to get through

No use

Value For Money11%+0.24

Cheaper elsewhere. Although the crystals do their job its expensive ordering from this seller.

Cheaper elsewhere

just a bit overpriced

Advertised Vs Actual Product10%−0.01

Reading the product information it says baking soda and nothing else

Incorrect Product Description

Hard Feel7%−0.03

On opening one bag was split and the other five were hard as rock, not happy

Three quarter of pack was rock hard

Love

Ease Of Cleaning20%+2.09

Great for cleaning

the cleaning results were quite impressive

Easy clean

Value For Money16%+0.24

Good value

Value for money

Good value for money

Advertised Vs Actual Product12%−0.01

As advertised

Does the job

As described

Quality-Overall12%−0.03

Fabulous product

Good all round product

Good brand use for washing powder

Washability9%+0.84

Great in laundry

On arrival gave my washing machine a good clean on a hot wash

Works great in laundry

Return

0.1% Return rate 17% Fixable by listing

Leak-Proof41%▆█▄▅▅▅

one of the bags was split so when l opened the box there was a lovely spillage every where

Box arrived product leaking out

Advertised Vs Actual Product14%▆▂█▂▄▁

Reading the product information it says baking soda and nothing else

Incorrect Product Description

Value For Money8%▁▃▁▄█▁

Cheaper elsewhere. Although the crystals do their job its expensive ordering from this seller.

Cheaper elsewhere

just a bit overpriced

Functionality-Overall8%▁▁▁▄▁█
Contamination5%▁▁▁█▁▁

FAQ

Common Washing Soda questions

Answered from the same tracked data.