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Washing Machine Cleaner

Maybe

An estimated 0.1% of orders come back. But prices span $1.53–$12.71, mostly outside the sweet spot, so Washing Machine Cleaner is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£1.7M/yr1.7M searches / yr
90-day growth
+22.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 113 sellers

Flapen Score

Washing Machine Cleaner against its category

The dotted line is the Grocery average. Past it, Washing Machine Cleaner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Machine Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Machine Cleaner 1.7M times last year and spent an estimated £1.7M. The top 5 brands take 95% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
17.5%
Market size, estimated
£1.7Ma year
Peak month
July1.8× the quietest month
Top search term
washing machine cleaner1.3M searches a year

02 · Price

A sale here is worth £5.62.

Listings sell for £5.62 on average, from £1.53 to £12.71. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £5.62 that is £169K to £225K a year per listing.

Average price
£5.62under the $15 to $100 sweet spot
Price range
£1.53–£12.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
£169K–£225K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Household Cleaners. It carries 20,917 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Household Cleaners
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,917per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Washing Machine Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£256K£512K£768K£1.0M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

113

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

2%

  • Dr. Beckmann53%
  • Dettol23%
  • cleanan7%
  • Vamoosh6%
  • ACTIVE5%
  • Calgon3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Washing Machine Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Washing Machine Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washing machine cleaner1.3M/yr
  • washing machine cleaner deep clean157K/yr
  • dettol washing machine cleaner72K/yr
  • dr beckmann washing machine cleaner59K/yr
  • washing machine drum cleaner13K/yr
  • dettol washing machine cleaner 5 in 113K/yr
  • washer cleaner11K/yr
  • washing machine cleaner dettol12K/yr
  • washing machine. cleaner8K/yr
  • washing machine deep cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Machine Cleaner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.1%of orders come back
“My washer started having a weird smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Washing Machine Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data