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Wasabi Peas

Fail

Shoppers spend only $41K a year here, so Wasabi Peas is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£41K/yr41K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
77%top-5 click share · 8 brands · 20 sellers

Flapen Score

Wasabi Peas against its category

The dotted line is the Grocery average. Past it, Wasabi Peas is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasabi Peas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wasabi Peas 41K times last year and spent an estimated £41K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
10.7%
Market size, estimated
£41Ka year
Top search term
wasabi peas37K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £1.32 to £16.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.40 that is £2K to £5K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£1.32–£16.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #374 within Dried Fruits, Nuts & Vegetables. It carries 564 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
6.4%
Average rank
#374in Dried Fruits, Nuts & Vegetables
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Wasabi Peas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Yutaka62%
  • Sunburst Snacks11%
  • HAPI7%
  • PURIMA5%
  • Buy Whole Foods Online4%
  • Hatton Hill4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Wasabi Peas search demand

Weekly searches over the year. Pick a range.

900700May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Wasabi Peas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness25%+0.98

More spicy than anything else on the market

Flavor25%−0.18
Size-Overall13%−0.04

small bags

Taste-Overall13%+1.87

moorish

Value For Money13%+1.22

Poor value for money

Love

Value For Money25%+1.22

Excellent value

great price

well worth the money

Flavor20%−0.18

Best flavour around

Very strong flavour

That said, the flavour does have a strong kick—similar to eating Colmans mustard

Quality-Overall15%−0.12

Excellent product

Very good quality

Fantastic quality, good price and unfortunately Amazon has a limit that you can buy

Taste-Overall15%+1.87

Very tasty

Omg so yummy

Good taste, great price

Salt Content7%+0.63

not too salty

Sharp, tangy and not over-salted

FAQ

Common Wasabi Peas questions

Answered from the same tracked data.