Is wasabi peas profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (41/100).

How competitive is the wasabi peas niche?

8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in wasabi peas?

Top complaints mined from reviews: Spiciness, Flavor, Size-Overall. The return rate is 0.0%.

What does it cost to enter the wasabi peas niche?

Listings span £1.32–£16.68; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

wasabi peas

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good564.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.40

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Price range

Bad£1.32–£16.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£41K

£41K/yr · 41K searches

According to Flapen's Amazon United Kingdom niche tracking, wasabi peas is a £41K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wasabi peas market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £47K–£56K; units × avg price
Conversion rate: 10.7%
Avg BSR: #374
Page quality: 0%
Prime: 82%
Sponsored: 55%
Out of stock: 6.4%
Avg brand age: 69 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Yutaka62%
Sunburst Snacks11%
HAPI7%
PURIMA5%
Buy Whole Foods Online4%
Hatton Hill4%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 12 weeks — +2.5% search growth over the last 90 days.

Open Trend

Top wasabi peas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yutaka Wasabi Peas 2kg | Authentic Japanese Snack | Spicy & Crunchy Condiment| Perfect for Parties| Vegan Gluten-Free & High in Fibre

Yutaka£16.684.5★842 rev

Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG

Sunburst Snacks£13.914.3★177 rev

Yutaka£9.414.5★842 rev

Hapi Hot Wasabi Peas 280g - Spicy Crunchy Japanese Green Pea Party Snacks

HAPI£11.024.6★3,208 rev

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA

PURIMA£13.734.5★88 rev

Newest

by launch date

Yutaka Wasabi Peas 100g

Yutaka£1.320 rev

3mo ago

Yutaka£9.41842 rev

9mo ago

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA

PURIMA£13.7388 rev

2y ago

Wasabi Peas 250g by Hatton Hill

Hatton Hill£6.983 rev

3y ago

Wasabi Peas 1kg (BWFO)

Buy Whole Foods Online£8.9234 rev

3y ago

What buyers say about wasabi peas

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Flavor20%

“Best flavour around”

Quality-Overall15%

“Excellent product”

Taste-Overall15%

“Very tasty”

Salt Content7%

“not too salty”

Size-Overall7%

“Good size”

Spiciness4%

“Pretty HOT”

Crispiness2%

“Crunchy, strong and excellent value”

What buyers complain about

Spiciness25%

“More spicy than anything else on the market”

Flavor25%

Size-Overall13%

“small bags”

Taste-Overall13%

“moorish”

Value For Money13%

“Poor value for money”

Common questions

Is wasabi peas profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (41/100).
How competitive is the wasabi peas niche?: 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in wasabi peas?: Top complaints mined from reviews: Spiciness, Flavor, Size-Overall. The return rate is 0.0%.
What does it cost to enter the wasabi peas niche?: Listings span £1.32–£16.68; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.