Wasabi Peas
FailShoppers spend an estimated $41K a year here, so Wasabi Peas is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £41K/yr41K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 20 sellers
Flapen Score
Wasabi Peas against its category
The dotted line is the Grocery average. Past it, Wasabi Peas is stronger. Inside it, weaker.
Market
The Wasabi Peas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wasabi Peas 41K times last year and spent an estimated £41K. The top 5 brands take 89% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £41Ka year
- Top search term
- wasabi peas37K searches a year
02 · Price
A sale here is worth £9.40.
Listings sell for £9.40 on average, from £1.32 to £16.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £9.40 that is £2K to £5K a year per listing.
- Average price
- £9.40under the $15 to $100 sweet spot
- Price range
- £1.32–£16.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #374 within Dried Fruits, Nuts & Vegetables. It carries 564 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 6.4%
- Average rank
- #374in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 564per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Wasabi Peas products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yutaka Wasabi Peas 2kg | Authentic Japanese Snack | Spicy & Crunchy Condiment| Perfect for Parties| Vegan Gluten-Free & High in Fibre
- Price
- £16.68
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 14y ago

Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG
- Price
- £13.91
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 7y ago

Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 9mo ago

Hapi Hot Wasabi Peas 280g - Spicy Crunchy Japanese Green Pea Party Snacks
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 3,208
- Age
- 13y ago

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA
- Price
- £13.73
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago
Trending
estimated 90-day click momentum
Yutaka Wasabi Peas 100g
- Price
- £1.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Yutaka - Wasabi Peas 100g (Pack of 3) - Spicy Crunchy Japanese Snack - Fiery Wasabi Heat with Natural Sweetness - Vegan & Gluten-Free - High Fibre Perfect for Snacking & Party Nibbles
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 12y ago

Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 9mo ago

Wasabi Peas 250g by Hatton Hill
- Price
- £6.98
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3y ago

Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG
- Price
- £13.91
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 7y ago
Newest
by launch date
Yutaka Wasabi Peas 100g
- Price
- £1.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 9mo ago

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA
- Price
- £13.73
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago

Wasabi Peas 250g by Hatton Hill
- Price
- £6.98
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3y ago

Wasabi Peas 1kg (BWFO)
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
20
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
7%
- Yutaka62%
- Sunburst Snacks11%
- HAPI7%
- PURIMA5%
- Buy Whole Foods Online4%
- Hatton Hill4%
- Open — no brand owns it (2 brands, 7%)
Demand
Wasabi Peas search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Wasabi Peas
We read the reviews and the return reasons for every product selling here.
“More spicy than anything else on the market”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wasabi Peas questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









