How competitive is the Wasabi Peas niche on Amazon United Kingdom?

8 brands and 20 sellers compete in Wasabi Peas on Amazon United Kingdom. The top 5 Wasabi Peas products take 77% of clicks and its top 5 brands hold 89% of demand.

What does it cost to enter the Wasabi Peas niche?

Wasabi Peas sells for £9.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.32–£16.68. The average incumbent carries 564 reviews — the moat a new listing must climb.

Wasabi Peas

a small market ($41K/yr) — Wasabi Peas doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wasabi Peas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wasabi Peas is a £41K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 41/100.

Wasabi Peas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 10.7% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr6K

Search volume / yr+2.5%41K

Conversion rate10.7%

Avg price£9.40

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 20

Top-5 product click share77%

Open market11%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Wasabi Peas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Wasabi Peas 2kg | Authentic Japanese Snack | Spicy & Crunchy Condiment| Perfect for Parties| Vegan Gluten-Free & High in Fibre

Price: £16.68
Rating: 4.5/5
Reviews: 842
Age: 14y ago

Sunburst Snacks Crispy and Spicy Wasabi Coated Peas Resealable and Recyclable Packaging 1KG

Price: £13.91
Rating: 4.3/5
Reviews: 177
Age: 7y ago

Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free

Price: £9.41
Rating: 4.5/5
Reviews: 842
Age: 9mo ago

Hapi Hot Wasabi Peas 280g - Spicy Crunchy Japanese Green Pea Party Snacks

Price: £11.02
Rating: 4.6/5
Reviews: 3,208
Age: 13y ago

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA

Price: £13.73
Rating: 4.5/5
Reviews: 88
Age: 2y ago

Newest

by launch date

Yutaka Wasabi Peas 100g

Price: £1.32
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Yutaka Wasabi Peas 100g (Pack of 6) | Crunchy Japanese Snack | Bold Spicy & Savory Flavor | High-Protein Healthy Snack | Perfect for Parties Bento Boxes & On-the-Go | Vegan | Vegetarian | Gluten-Free

Price: £9.41
Rating: 4.5/5
Reviews: 842
Age: 9mo ago

Wasabi Peas 1kg Green Japanese Horseradish Flavoured Crispy Crunchy Coated Pea Snack - Hot Spicy Sauce Strong Flavour - Large Bulk Snacks Natural Flavouring (Packaging May Vary) Vegan PURIMA

Price: £13.73
Rating: 4.5/5
Reviews: 88
Age: 2y ago

Wasabi Peas 250g by Hatton Hill

Price: £6.98
Rating: 4.0/5
Reviews: 3
Age: 3y ago

Wasabi Peas 1kg (BWFO)

Price: £8.92
Rating: 4.7/5
Reviews: 34
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Yutaka62%
Sunburst Snacks11%
HAPI7%
PURIMA5%
Buy Whole Foods Online4%
Hatton Hill4%
Open — no brand owns it (2 brands, 7%)

Wasabi Peas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR10.7%Products11Brands8Top 5 Brands89%OOS Rate6.4%Rating4.5★Reviews564Avg BSR#374

What reviews say buyers love and hate about Wasabi Peas

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money25%

“Excellent value”

Flavor20%

“Best flavour around”

Quality-Overall15%

“Excellent product”

Taste-Overall15%

“Very tasty”

Salt Content7%

“not too salty”

What buyers complain about

88% of reviews

Spiciness25%

“More spicy than anything else on the market”

Flavor25%

Size-Overall13%

“small bags”

Taste-Overall13%

“moorish”

Value For Money13%

“Poor value for money”

Common Wasabi Peas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wasabi Peas 41/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +2.5% over the last 90 days.

Wasabi Peas buyers on Amazon United Kingdom complain most about Spiciness, Flavor, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.