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Wasabi

Fail

The top 5 brands take 100% of clicks, so Wasabi is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£78K/yr84K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
70%top-5 click share · 6 brands · 39 sellers

Flapen Score

Wasabi against its category

The dotted line is the Grocery average. Past it, Wasabi is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasabi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wasabi 84K times last year and spent an estimated £78K. The top 5 brands take 100% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
19.8%
Market size, estimated
£78Ka year
Peak month
October1.3× the quietest month
Top search term
wasabi64K searches a year

02 · Price

A sale here is worth £4.68.

Listings sell for £4.68 on average, from £2.09 to £9.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £4.68 that is £5K to £6K a year per listing.

Average price
£4.68under the $15 to $100 sweet spot
Price range
£2.09–£9.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Condiments & Sauces. It carries 211 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Condiments & Sauces
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
82 months

Products

Top Wasabi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Yutaka39%
  • Wasabi30%
  • WASABI-O19%
  • S&B6%
  • Biona3%
  • WASABI3%

Demand

Wasabi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Wasabi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.17

4.5% wasabi so DO NOT believe the claims on this page

misleading

Taste-Overall20%+0.70

The noodles just don't taste right anymore either

tastes like wasabi

Look and taste horrible

Spiciness11%+1.48

Bit hot

Size-Overall6%+0.03

Small

small portion

Theyre much smaller than expected

Value For Money5%+0.29

not great value for the amount you get

total waste of money

Love

Taste-Overall23%+0.70

Tastes exactly as it should

Fantastic munchies snack

great tasting too

Quality-Overall19%+1.45

Excellent product

Top quality

Decent

Flavor18%−0.06

Nice flavour

I like curries

The flavour here is much stronger

Spiciness13%+1.48

These Wasabi Spicy Korean Chicken Pops do have a nice kick to them

For people that like spices this is a must to have

Fresh and spicy

Value For Money9%+0.29

Great value

at this price, what can one expect

great value for money

FAQ

Common Wasabi questions

Answered from the same tracked data.