Wasabi
FailThe top 5 brands take 100% of clicks, so Wasabi is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £78K/yr84K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 39 sellers
Flapen Score
Wasabi against its category
The dotted line is the Grocery average. Past it, Wasabi is stronger. Inside it, weaker.
Market
The Wasabi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wasabi 84K times last year and spent an estimated £78K. The top 5 brands take 100% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 19.8% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 19.8%
- Market size, estimated
- £78Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- wasabi64K searches a year
02 · Price
A sale here is worth £4.68.
Listings sell for £4.68 on average, from £2.09 to £9.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £4.68 that is £5K to £6K a year per listing.
- Average price
- £4.68under the $15 to $100 sweet spot
- Price range
- £2.09–£9.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Condiments & Sauces. It carries 211 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Condiments & Sauces
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 211per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Wasabi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yutaka Wasabi Paste 43g | Authentic Japanese Flavour Spicy & Pungent Vegan-Friendly Condiment for Sushi Sashimi Noodles Dressings Sauces & Marinades
- Price
- £2.09
- Rating
- 4.6/5
- Reviews
- 371
- Age
- 16y ago

Wasabi-O Real Wasabi Paste - Authentic Japanese Wasabi Paste for Sushi & Dishes - Spicy Fresh & Bold Flavour - Perfect for Sushi Rice Japanese Snacks 43g
- Price
- £9.56
- Rating
- 4.7/5
- Reviews
- 2,167
- Age
- 4y ago

Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 14y ago

S&B Wasabi Paste 43g(PACK OF 2)
- Price
- £5.20
- Rating
- 4.4/5
- Reviews
- 537
- Age
- 10y ago

Wasabi Chicken Katsu Curry & Rice 450g
- Price
- £4.59
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 1y ago
Trending
estimated 90-day click momentum
Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Wasabi BBQ Beef with Yakisoba Noodles 400g
- Price
- £4.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 14y ago

Wasabi Japanese Feast for One 550g
- Price
- £6.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 12mo ago
Newest
by launch date
Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Wasabi BBQ Beef with Yakisoba Noodles 400g
- Price
- £4.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G
- Price
- £4.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Wasabi Teriyaki Chicken Pops 150g
- Price
- £3.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Wasabi Japanese Feast for One 550g
- Price
- £6.40
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Yutaka39%
- Wasabi30%
- WASABI-O19%
- S&B6%
- Biona3%
- WASABI3%
Demand
Wasabi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews and returns
What reviews say buyers love and hate about Wasabi
We read the reviews and the return reasons for every product selling here.
“4.5% wasabi so DO NOT believe the claims on this page”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wasabi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









