Is wasabi profitable to sell on Amazon United Kingdom?

The niche generates £78K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (42/100).

How competitive is the wasabi niche?

6 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wasabi?

Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Spiciness. The return rate is 0.0%.

When does demand for wasabi peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the wasabi niche?

Listings span £2.09–£9.56; the average listing price is £4.68 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

wasabi

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great210.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Market size

Bad£78K

£78K/yr · 84K searches

Avg price

Bad£4.68

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.09–£9.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, wasabi is a £78K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wasabi market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £70K–£94K; units × avg price
Conversion rate: 19.8%
Avg BSR: #3
Page quality: 0%
Prime: 100%
Sponsored: 12%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Yutaka39%
Wasabi30%
WASABI-O19%
S&B6%
Biona3%
WASABI3%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top wasabi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yutaka Wasabi Paste 43g | Authentic Japanese Flavour Spicy & Pungent Vegan-Friendly Condiment for Sushi Sashimi Noodles Dressings Sauces & Marinades

Yutaka£2.094.6★371 rev

Wasabi-O Real Wasabi Paste - Authentic Japanese Wasabi Paste for Sushi & Dishes - Spicy Fresh & Bold Flavour - Perfect for Sushi Rice Japanese Snacks 43g

WASABI-O£9.564.7★2,167 rev

Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube

Yutaka£2.134.7★189 rev

S&B Wasabi Paste 43g(PACK OF 2)

S&B£5.204.4★537 rev

Wasabi Chicken Katsu Curry & Rice 450g

Wasabi£4.594.3★72 rev

Newest

by launch date

Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g

Wasabi£4.820 rev

2mo ago

Wasabi BBQ Beef with Yakisoba Noodles 400g

Wasabi£4.850 rev

3mo ago

Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G

Wasabi£4.820 rev

3mo ago

Wasabi Teriyaki Chicken Pops 150g

Wasabi£3.121 rev

10mo ago

Wasabi Japanese Feast for One 550g

Wasabi£6.402 rev

12mo ago

What buyers say about wasabi

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Tastes exactly as it should”

Quality-Overall19%

“Excellent product”

Flavor18%

“Nice flavour”

Spiciness13%

“These Wasabi Spicy Korean Chicken Pops do have a nice kick to them”

Value For Money9%

“Great value”

Durability5%

“Lasts for ever”

Ease Of Use4%

“it's far more convenient”

Freshness2%

“Fresh and spicy”

Advertised Vs Actual Product2%

“Better than expected”

Sweetness1%

“It is quite sweet”

What buyers complain about

Advertised Vs Actual Product22%

“4.5% wasabi so DO NOT believe the claims on this page”

Taste-Overall20%

“The noodles just don't taste right anymore either”

Spiciness11%

“Bit hot”

Size-Overall6%

“Small”

Value For Money5%

“not great value for the amount you get”

Flavor4%

“The flavour was strange also”

Burnt/Roasted/Overbaked4%

“These just like burnt pieces of chicken”

Ease Of Chewing/Swallowing3%

“The chicken was way too chewy”

Quality-Overall3%

“not for the better”

Common questions

Is wasabi profitable to sell on Amazon United Kingdom?: The niche generates £78K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (42/100).
How competitive is the wasabi niche?: 6 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wasabi?: Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall, Spiciness. The return rate is 0.0%.
When does demand for wasabi peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the wasabi niche?: Listings span £2.09–£9.56; the average listing price is £4.68 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.