How competitive is the Wasabi niche on Amazon United Kingdom?

6 brands and 39 sellers compete in Wasabi on Amazon United Kingdom. The top 5 Wasabi products take 70% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Wasabi?

Wasabi buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Taste-Overall, Spiciness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Wasabi niche?

Wasabi sells for £4.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.09–£9.56. The average incumbent carries 211 reviews — the moat a new listing must climb.

Wasabi

brand-locked demand (top 5 brands take 100% of clicks) — Wasabi doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Wasabi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wasabi is a £78K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Wasabi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.7% over the last 90 days and 19.8% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr20K

Search volume / yr-7.7%84K

Conversion rate19.8%

Avg price£4.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 39

Top-5 product click share70%

Open market0%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Wasabi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka Wasabi Paste 43g | Authentic Japanese Flavour Spicy & Pungent Vegan-Friendly Condiment for Sushi Sashimi Noodles Dressings Sauces & Marinades

Price: £2.09
Rating: 4.6/5
Reviews: 371
Age: 16y ago

Wasabi-O Real Wasabi Paste - Authentic Japanese Wasabi Paste for Sushi & Dishes - Spicy Fresh & Bold Flavour - Perfect for Sushi Rice Japanese Snacks 43g

Price: £9.56
Rating: 4.7/5
Reviews: 2,167
Age: 4y ago

Yutaka Wasabi Paste 43g | Authentic Japanese Horseradish Condiment for Sushi Sashimi Noodles & Sauces | Vegan-Friendly | Ready-to-Use Tube

Price: £2.13
Rating: 4.7/5
Reviews: 189
Age: 14y ago

S&B Wasabi Paste 43g(PACK OF 2)

Price: £5.20
Rating: 4.4/5
Reviews: 537
Age: 10y ago

Wasabi Chicken Katsu Curry & Rice 450g

Price: £4.59
Rating: 4.3/5
Reviews: 72
Age: 1y ago

Newest

by launch date

Wasabi Chicken Chilli Crisp Biang Biang Noodles 400g

Price: £4.82
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Wasabi BBQ Beef with Yakisoba Noodles 400g

Price: £4.85
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Wasabi Chilli & Garlic Szechuan Chicken with Rice 400G

Price: £4.82
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Wasabi Teriyaki Chicken Pops 150g

Price: £3.12
Rating: 5.0/5
Reviews: 1
Age: 10mo ago

Wasabi Japanese Feast for One 550g

Price: £6.40
Rating: 5.0/5
Reviews: 2
Age: 12mo ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Yutaka39%
Wasabi30%
WASABI-O19%
S&B6%
Biona3%
WASABI3%

Wasabi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR19.8%Products17Brands6Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews211Avg BSR#3

No pronounced peak months · busiest ÷ quietest = 1.3×

What reviews say buyers love and hate about Wasabi

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall23%

“Tastes exactly as it should”

Quality-Overall19%

“Excellent product”

Flavor18%

“Nice flavour”

Spiciness13%

“These Wasabi Spicy Korean Chicken Pops do have a nice kick to them”

Value For Money9%

“Great value”

What buyers complain about

78% of reviews

Advertised Vs Actual Product22%

“4.5% wasabi so DO NOT believe the claims on this page”

Taste-Overall20%

“The noodles just don't taste right anymore either”

Spiciness11%

“Bit hot”

Size-Overall6%

“Small”

Value For Money5%

“not great value for the amount you get”

Common Wasabi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wasabi 42/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 17 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.