Is walnuts profitable to sell on Amazon United Kingdom?

The niche generates £740K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the walnuts niche?

13 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in walnuts?

Top complaints mined from reviews: Quality-Overall, Stale/Rotten/Spoiled, Bitter. The return rate is 0.0%.

When does demand for walnuts peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the walnuts niche?

Listings span £2.19–£15.25; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.

walnuts

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great396.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good£740K

£740K/yr · 374K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.40

avg listing price — sweet spot $15–$100

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Price range

Bad£2.19–£15.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, walnuts is a £740K/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

walnuts market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £624K–£832K; units × avg price
Conversion rate: 19.0%
Avg BSR: #545
Page quality: 0%
Prime: 86%
Sponsored: 48%
Out of stock: 4.6%
Avg brand age: 58 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

19%

PURIMA28%
Morrisons24%
Minton & Donello10%
FeelGood-Sale7%
Mel's Kitchen6%
Ginco6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top walnuts search terms

walnuts232K/yr -13.3%15.3% conv.
walnuts 1kg68K/yr -5.0%15.3% conv.
walnut26K/yr -9.3%9.6% conv.
wallnuts nuts 1kg9K/yr -17.4%12.4% conv.
walnuts 500g8K/yr -14.5%10.4% conv.
walnut halves7K/yr -23.3%11.7% conv.
wallnuts6K/yr -1.3%11.1% conv.
walnuts halves4K/yr -4.3%13.1% conv.
chopped walnuts3K/yr +0.0%11.4% conv.
walnuts 2kg4K/yr -23.7%7.5% conv.

All search terms

Top walnuts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Broken Walnuts 1kg Walnut Halves & Pieces Wal Nut Small Large Piece Whole Fresh Halfs Natural Raw Nuts Bulk Californian Crushed for Snacking Baking Cooking Breakfast (Packaging May Vary) PURIMA

PURIMA£10.474.6★309 rev

Walnuts 180g

Morrisons£2.424.5★543 rev

Minton & Donello - Crunchy Walnut Halves 500g

Minton & Donello£6.104.5★154 rev

Mels Kitchen Walnut Whole 1kg

Mel's Kitchen£13.794.5★212 rev

1kg Walnuts Large Pieces - Rich in Omega-3 Low-GI Good For Snacking Smoothies Baking & Cooking Gluten-Free Keto & Vegan-Friendly Rich in Protein & Vitamins & Fibre

FeelGood-Sale£13.594.8★532 rev

Newest

by launch date

TANHO Walnut Halves 1kg Premium Natural Walnuts Fresh & Crunchy High in Omega-3 Protein & Fibre Healthy Snack Baking & Cooking Nuts

Tanho Limited£10.115 rev

3mo ago

BROKEN WALNUT LARGE PIECES 1KG Large Shelled Kernels for Baking & Catering | Bulk Chopped Nut Pack

Ginco£9.9840 rev

5mo ago

Mega Food Premium Walnut Halves 1kg Raw Natural & Unsalted Californian Nuts High Protein Healthy Snack & Baking Ingredient Resealable Bulk Bag

Mega Food Plus Ltd.£12.8854 rev

7mo ago

Broken Walnuts 1kg Walnut Halves & Pieces Wal Nut Small Large Piece Whole Fresh Halfs Natural Raw Nuts Bulk Californian Crushed for Snacking Baking Cooking Breakfast (Packaging May Vary) PURIMA

PURIMA£10.47309 rev

2y ago

Walnut Nibs 1kg Chopped Walnuts SMALL PIECES - 4-8mm Wal nut Piece Broken Nibbed Natural Raw Bits Crumbs Nuts Cooking Baking Salads Desserts Cakes Blending Breakfast Bulk (Packaging May Vary) PURIMA

PURIMA£10.14294 rev

2y ago

What buyers say about walnuts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“These are quality nuts”

Taste-Overall17%

“Good taste”

Value For Money17%

“Good price”

Freshness13%

“Nice and fresh”

Health Benefits-Overall4%

“enjoyable addition to my diet”

Baking4%

“Ideal for baking”

Advertised Vs Actual Product4%

“As expected”

Size-Overall3%

“perfect size”

Crispiness2%

“Crisps and delicious”

Correct Contents2%

“just the right size pieces”

What buyers complain about

Quality-Overall18%

“Although these were in date the quality of the nuts were just awful”

Stale/Rotten/Spoiled16%

“Taste is a bit stale”

Bitter14%

“Very bitter”

Taste-Overall14%

“they are surprisingly tasteless”

Burnt/Roasted/Overbaked4%

“some looked burned”

Color3%

“Lots of them were very black looking”

Moist/Dry3%

“Secondly it has small pieces of shells inside also they look dried up and shrunk”

Hard Feel3%

“The nuts were hard”

Value For Money2%

“They work out more expensive than buying unshelled walnuts”

Smell2%

“Rancid”

Common questions

Is walnuts profitable to sell on Amazon United Kingdom?: The niche generates £740K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the walnuts niche?: 13 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in walnuts?: Top complaints mined from reviews: Quality-Overall, Stale/Rotten/Spoiled, Bitter. The return rate is 0.0%.
When does demand for walnuts peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the walnuts niche?: Listings span £2.19–£15.25; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 397 reviews — the moat a new listing must climb.