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Walnuts

Maybe

An estimated 0.0% of orders come back. But prices span $2.19–$15.25, mostly outside the sweet spot, so Walnuts is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£740K/yr374K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
59%top-5 click share · 13 brands · 18 sellers

Flapen Score

Walnuts against its category

The dotted line is the Grocery average. Past it, Walnuts is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walnuts 374K times last year and spent an estimated £740K. The top 5 brands take 75% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £740K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
19.0%
Market size, estimated
£740Ka year
Peak month
April1.5× the quietest month
Top search term
walnuts232K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £2.19 to £15.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £10.40 that is £21K to £26K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£2.19–£15.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #545 within Dried Fruits, Nuts & Vegetables. It carries 397 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
86%
Out of stock, average day
4.6%
Average rank
#545in Dried Fruits, Nuts & Vegetables
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Walnuts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£111K£148K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

19%

  • PURIMA28%
  • Morrisons24%
  • Minton & Donello10%
  • FeelGood-Sale7%
  • Mel's Kitchen6%
  • Ginco6%

Demand

Walnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Walnuts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • walnuts232K/yr
  • walnuts 1kg68K/yr
  • walnut26K/yr
  • wallnuts nuts 1kg9K/yr
  • walnuts 500g8K/yr
  • walnut halves7K/yr
  • wallnuts6K/yr
  • walnuts halves4K/yr
  • chopped walnuts3K/yr
  • walnuts 2kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Walnuts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Although these were in date the quality of the nuts were just awful”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Walnuts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data