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Walnuts

Walnuts shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 70Growth 19Conversion 99Competition 43Returns 100Price range 2Avg price 37Brand share 50Review moat 80Quality gap 58
This niche Category average

Is Walnuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Walnuts is a £740K/yr Amazon United Kingdom market (374K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.

Walnuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 19.0% of searches end in a purchase.

£740K

revenue / yr

Units sold / yr80K
Search volume / yr-11.5%374K
Conversion rate19.0%
Avg price£10.40

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 18
Top-5 product click share59%
Open market25%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews397

Top Walnuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£37K£74K£111K£148K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

19%

  • PURIMA28%
  • Morrisons24%
  • Minton & Donello10%
  • FeelGood-Sale7%
  • Mel's Kitchen6%
  • Ginco6%

Walnuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume374KCVR19.0%Products21Brands13Top 5 Brands75%OOS Rate4.6%Rating4.4★Reviews397Avg BSR#545
8K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Walnuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • walnuts232K/yr
  • walnuts 1kg68K/yr
  • walnut26K/yr
  • wallnuts nuts 1kg9K/yr
  • walnuts 500g8K/yr
  • walnut halves7K/yr
  • wallnuts6K/yr
  • walnuts halves4K/yr
  • chopped walnuts3K/yr
  • walnuts 2kg4K/yr

What reviews say buyers love and hate about Walnuts

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall25%

These are quality nuts

Taste-Overall17%

Good taste

Value For Money17%

Good price

Freshness13%

Nice and fresh

Health Benefits-Overall4%

enjoyable addition to my diet

What buyers complain about

78% of reviews
Quality-Overall18%

Although these were in date the quality of the nuts were just awful

Stale/Rotten/Spoiled16%

Taste is a bit stale

Bitter14%

Very bitter

Taste-Overall14%

they are surprisingly tasteless

Burnt/Roasted/Overbaked4%

some looked burned

Common Walnuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Walnuts 57/100 on Amazon United Kingdom — Worth a look. The niche generates £740K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Walnuts on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.