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Walnut Whips Gift Set

Fail

The top 5 products take 100% of clicks, so Walnut Whips Gift Set is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£153K/yr117K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Walnut Whips Gift Set against its category

The dotted line is the Grocery average. Past it, Walnut Whips Gift Set is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnut Whips Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walnut Whips Gift Set 117K times last year and spent an estimated £153K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
10.8%
Market size, estimated
£153Ka year
Peak month
December17.4× the quietest month
Top search term
walnut whip92K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £3.27 to £31.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £12.09 that is £12K to £15K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£3.27–£31.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #511 within Dried Fruits, Nuts & Vegetables. It carries 692 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
2.1%
Average rank
#511in Dried Fruits, Nuts & Vegetables
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Walnut Whips Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

35

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nestlé93%
  • Walnut Whip7%

Demand

Walnut Whips Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.4×

Reviews and returns

What reviews say buyers love and hate about Walnut Whips Gift Set

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Walnut Whips Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data