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Walnut Whips Gift Set

Fail

The top 5 products take 100% of clicks, so Walnut Whips Gift Set is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£153K/yr117K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 35 sellers

Flapen Score

Walnut Whips Gift Set against its category

The dotted line is the Grocery average. Past it, Walnut Whips Gift Set is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnut Whips Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Walnut Whips Gift Set 117K times last year and spent an estimated £153K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
10.8%
Market size, estimated
£153Ka year
Peak month
December17.4× the quietest month
Top search term
walnut whip92K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £3.27 to £31.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £12.09 that is £12K to £15K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£3.27–£31.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #511 within Dried Fruits, Nuts & Vegetables. It carries 692 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
2.1%
Average rank
#511in Dried Fruits, Nuts & Vegetables
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Nestlé93%
  • Walnut Whip7%

Demand

Walnut Whips Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.4×

Reviews and returns

What reviews say buyers love and hate about Walnut Whips Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.12

Expensive

Beware of the inflated price

Storage Temperature28%−0.13

some mis-shaped so may of melted at some point

I love walnut whips sadly these were all melted

Quality-Overall11%+0.41

Poor quality

Color11%−0.05

Some of the chocolate was white

Love

Taste-Overall40%+2.09

Lovely chocolate

taste great

Yummy

Size-Overall15%+1.20

Nice size

nice size bars

Sweetness15%+1.20

Lovely chocolate

just yummy good size on each one lovely walnut on the top with a delicious taste not to sweet just perfect

Quality-Overall15%+0.41

Good product

Value For Money10%−0.12

good price for product

FAQ

Common Walnut Whips Gift Set questions

Answered from the same tracked data.