wagyu steak
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible45.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£25.34avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.40–£184.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 68K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wagyu steak is a £77K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
wagyu steak market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 36%
- Out of stock
- 11.7%
- Avg brand age
- 57 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
34%
Top 20: 76%
Open market
1%
- Lidgate's55%
- London Grocery17%
- WASO13%
- Urban Merchants9%
- Kings3%
- Warrendale Wagyu2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -25.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top wagyu steak search terms
- lidgates30K/yr
- wagyu steak19K/yr
- wagyu10K/yr
- lidgate5K/yr
- wagyu beef3K/yr
Top wagyu steak products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premium A5 Grade Wagyu Ribeye Steak - 500g (17.6 oz) - Authentic Japanese Beef High Marbling Gourmet Hand-Cut Steak
London Grocery£110.171.0★1 rev
Olive-Fed Wagyu Denver Steak Premium British Wagyu Beef Steaks from Yorkshire Tender Juicy And Full of Flavour Flash Frozen From Fresh 1 x Steak 230g
Urban Merchants£34.813.4★10 rev
Lidgates Dry Aged Beef Burger 90 g
Lidgate's£3.124.1★124 rev
Lidgates 10% Fat Beef Mince 500g
Lidgate's£8.964.2★64 rev
Lidgates Scotch Flank Steak 500g
Lidgate's£10.324.2★86 rev
Newest
by launch datePremium A5 Grade Wagyu Ribeye Steak - 500g (17.6 oz) - Authentic Japanese Beef High Marbling Gourmet Hand-Cut Steak
London Grocery£110.171 rev
Wagyu Ribeye Steak Roast 1kg (2.2 lbs) - Luxury Marbled Beef Cut Hormone-Free Perfect for Grilling & Pan-Searing
London Grocery£184.750 rev
Warrendale Wagyu 100% British Wagyu Beef Dripping Nutrient-Dense Tallow from Grass-Fed Cattle 265g Jar
Warrendale Wagyu£8.7112 rev
Kings - Wagyu Beef Jerky - Platinum Edition Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£26.1844 rev
Kings - Wagyu Beef Biltong - Gold Standard Indulgent Range - High Protein Meat Snack - Box of 12 x 25 g Packs
Kings£25.2421 rev
Trending
90-day click momentumPremium A5 Grade Wagyu Ribeye Steak - 500g (17.6 oz) - Authentic Japanese Beef High Marbling Gourmet Hand-Cut Steak
London Grocery£110.171.0★
Reduced Shelf Life Lidgates Chicken and Apple Sausages 400 g
Lidgate's£4.705.0★
Premium A5 Japanese Black Wagyu Rump Cap (Ichibo) Steak 150-160g Carefully selected
WASO£30.640.0★
WASO Selected Premium A5 Japanese Black Wagyu Sirloin for Sukiyaki from Kagoshima 100-110g
WASO£27.995.0★
Lidgates Scotch Flank Steak 500g
Lidgate's£10.324.2★
What buyers say about wagyu steak
What buyers praise and complain about, mined from review topics.What buyers love
“Purchased for my son, he loves them, very tasty and an ideal snack”
“Flavour is nice”
“High-quality cowflesh”
“Juciy and Fresh”
“I personally like a bit of crisped up fat on the edge”
“easy to cook”
“these are thick enough to cook pink if liked”
“its very convenient when it works”
“Price point is good”
“As described”
What buyers complain about
“the price is kind of expensive”
“very small”
“Fatty even tho cooked longer”
“won't buy again bad quality control”
“Great taste, aerosol inside has run out with half a bottle of the tallow inside, a pump spray might have been better”
“They fall apart post cooking”
“Chicken should have no smell”
“2 defective packets with breached absorbent already, disgusting”
“after proper cooking hard to chew”
“you ruined the good meat with so much sugar”
Common questions
- Is wagyu steak profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 44 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the wagyu steak niche?
- 7 brands and 8 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in wagyu steak?
- Top complaints mined from reviews: Value For Money, Size-Overall, Oily/Greasy. The return rate is 0.0%.
- When does demand for wagyu steak peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the wagyu steak niche?
- Listings span £2.40–£184.75; the average listing price is £25.34 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.