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Wagyu Steak

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Wagyu Steak is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£77K/yr68K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
34%top-5 click share · 7 brands · 8 sellers

Flapen Score

Wagyu Steak against its category

The dotted line is the Grocery average. Past it, Wagyu Steak is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagyu Steak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wagyu Steak 68K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
4.5%
Market size, estimated
£77Ka year
Peak month
October1.7× the quietest month
Top search term
lidgates30K searches a year

02 · Price

A sale here is worth £25.34.

Listings sell for £25.34 on average, from £2.40 to £184.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £25.34 that is £0 to £3K a year per listing.

Average price
£25.34inside the $15 to $100 sweet spot
Price range
£2.40–£184.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #71 within Fresh & Chilled. It carries 46 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
70%
Out of stock, average day
11.7%
Average rank
#71in Fresh & Chilled
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wagyu Steak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

1%

  • Lidgate's55%
  • London Grocery17%
  • WASO13%
  • Urban Merchants9%
  • Kings3%
  • Warrendale Wagyu2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wagyu Steak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Wagyu Steak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lidgates30K/yr
  • wagyu steak19K/yr
  • wagyu10K/yr
  • lidgate5K/yr
  • wagyu beef3K/yr

Reviews and returns

What reviews say buyers love and hate about Wagyu Steak

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.09

the price is kind of expensive

Pricey

Not great for price

Size-Overall6%−0.10

very small

Really small packet

a small piece of rump steak i was cooking for supper

Oily/Greasy6%−0.10

Fatty even tho cooked longer

A bit too fatty for my taste

Quality-Overall6%+0.15

won't buy again bad quality control

Poor quality meat with top quality price

Taste-Overall6%+2.16

Great taste, aerosol inside has run out with half a bottle of the tallow inside, a pump spray might have been better

synthetic and colour and taste

Love

Taste-Overall34%+2.16

Purchased for my son, he loves them, very tasty and an ideal snack

the chicken tasted good

Fantastic & delicious

Flavor11%+0.64

Flavour is nice

This is a great product that greatly enhances the flavour of many dishes

A great flavour enhancer

Quality-Overall9%+0.15

High-quality cowflesh

Good quality

The best quality and taste

Freshness7%+0.36

Juciy and Fresh

Fresh meat good product

Goes great eaten raw

Crispiness4%+0.20

I personally like a bit of crisped up fat on the edge

Crisps up very nicely on high temps

Juicy tender lamb chops

FAQ

Common Wagyu Steak questions

Answered from the same tracked data.