Waffle Mix
soft demand (-11.1% this quarter) — Waffle Mix doesn't clear our bar today.
Flapen Score
Is Waffle Mix profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Waffle Mix is a £93K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Waffle Mix: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.1% over the last 90 days and 9.9% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 13 products
Top Waffle Mix products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago
JM Posner Belgian Style Waffle Mix for Waffle Makers Simple Preparation with Water Oil Makes Approximately 11 Waffles Vegetarian Belgian Cuisine 1 kg Pack
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 3,563
- Age
- 13y ago
Sephra Luxury Waffle and Pancake Mix 3kg Bag Add Water Only Mixture
- Price
- £19.12
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 10y ago
Aunt Bessiess American Style Pancake & Waffle Mix 2 Pack Bundle
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 5y ago
Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
Trending
90-day click momentum
Creative Nature Gluten Free Pancake & Waffle Mix | Vegan & Free from | Gluten Free Nut Free Dairy Free & 100% Allergen Free | 266g
- Price
- £2.86
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 5y ago
Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago
Harry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago
Newest
by launch dateHarry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago
Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago
Award-Winning Luxury Waffle & Pancake Mix - 1kg Resealable Bag - just add Water to make crispy Belgian-style Waffles and fluffy American Buttermilk Pancakes
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
FunCakes Mix for Waffles Easily Bake Robust Sweet Belgian Waffles Sweet & Crispy Add Sugar Crystals! 1 kg
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
28
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Global Gourmet Est. 201331%
- JM Posner25%
- Sephra11%
- Quick Crepes7%
- Sweet Things7%
- TIRAS4%
- Open — no brand owns it (5 brands, 15%)
Waffle Mix demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Waffle Mix search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waffle mix78K/yr
- waffle mix for waffle maker6K/yr
- belgian waffle mix4K/yr
What reviews say buyers love and hate about Waffle Mix
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great taste”
“Very nice mix”
“save a heap of money”
“The vanilla scent fills the house”
“Pancakes were great”
What buyers complain about
76% of reviews“that is down to personal tastes”
“Imho needs a little sugar adding to the mix”
“fall apart”
“these are pretty dense, overly sweet and not particularly flavourful”
“overly sweet”
Common Waffle Mix questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
