Waffle Mix
FailDemand is soft, at -11.1% this quarter, so Waffle Mix is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £93K/yr88K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 28 sellers
Flapen Score
Waffle Mix against its category
The dotted line is the Grocery average. Past it, Waffle Mix is stronger. Inside it, weaker.
Market
The Waffle Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waffle Mix 88K times last year and spent an estimated £93K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £93Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- waffle mix78K searches a year
02 · Price
A sale here is worth £10.67.
Listings sell for £10.67 on average, from £1.26 to £27.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.67 that is £5K to £8K a year per listing.
- Average price
- £10.67under the $15 to $100 sweet spot
- Price range
- £1.26–£27.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #29 within Baking Supplies. It carries 732 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 2.8%
- Average rank
- #29in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 732per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Waffle Mix products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago

JM Posner Belgian Style Waffle Mix for Waffle Makers Simple Preparation with Water Oil Makes Approximately 11 Waffles Vegetarian Belgian Cuisine 1 kg Pack
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 3,563
- Age
- 13y ago

Sephra Luxury Waffle and Pancake Mix 3kg Bag Add Water Only Mixture
- Price
- £19.12
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 10y ago

Aunt Bessiess American Style Pancake & Waffle Mix 2 Pack Bundle
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 5y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
Trending
90-day click momentum
Creative Nature Gluten Free Pancake & Waffle Mix | Vegan & Free from | Gluten Free Nut Free Dairy Free & 100% Allergen Free | 266g
- Price
- £2.86
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 5y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago

Harry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago
Newest
by launch date
Harry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago

Award-Winning Luxury Waffle & Pancake Mix - 1kg Resealable Bag - just add Water to make crispy Belgian-style Waffles and fluffy American Buttermilk Pancakes
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

FunCakes Mix for Waffles Easily Bake Robust Sweet Belgian Waffles Sweet & Crispy Add Sugar Crystals! 1 kg
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
28
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Global Gourmet Est. 201331%
- JM Posner25%
- Sephra11%
- Quick Crepes7%
- Sweet Things7%
- TIRAS4%
- Open — no brand owns it (5 brands, 15%)
Demand
Waffle Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Waffle Mix search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- waffle mix78K/yr
- waffle mix for waffle maker6K/yr
- belgian waffle mix4K/yr
Reviews and returns
What reviews say buyers love and hate about Waffle Mix
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
that is down to personal tastes
It tastes like omelette
pancakes tasted a bit rubber
Imho needs a little sugar adding to the mix
I wasnt overly impressed with this mix
fall apart
these are pretty dense, overly sweet and not particularly flavourful
overly sweet
Love
Great taste
Very tasty mix
Well packaged tastes yummy highly reccomend
Very nice mix
Really tasty waffle mix
Very tasty mix
save a heap of money
The vanilla scent fills the house
Really pleased, smells nice as a batter, almost vanilla
Pancakes were great
Made nice waffles
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waffle Mix questions
Answered from the same tracked data.









