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Waffle Mix

Fail

Demand is soft, at -11.1% this quarter, so Waffle Mix is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£93K/yr88K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
75%top-5 click share · 11 brands · 28 sellers

Flapen Score

Waffle Mix against its category

The dotted line is the Grocery average. Past it, Waffle Mix is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Mix market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waffle Mix 88K times last year and spent an estimated £93K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
9.9%
Market size, estimated
£93Ka year
Peak month
December2.9× the quietest month
Top search term
waffle mix78K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £1.26 to £27.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.67 that is £5K to £8K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£1.26–£27.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #29 within Baking Supplies. It carries 732 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
2.8%
Average rank
#29in Baking Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
732per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Waffle Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

28

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Global Gourmet Est. 201331%
  • JM Posner25%
  • Sephra11%
  • Quick Crepes7%
  • Sweet Things7%
  • TIRAS4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Waffle Mix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Waffle Mix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waffle mix78K/yr
  • waffle mix for waffle maker6K/yr
  • belgian waffle mix4K/yr

Reviews and returns

What reviews say buyers love and hate about Waffle Mix

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.02

that is down to personal tastes

It tastes like omelette

pancakes tasted a bit rubber

Blend/Ratio13%+2.45

Imho needs a little sugar adding to the mix

I wasnt overly impressed with this mix

Durability8%−0.08

fall apart

Flavor8%−0.05

these are pretty dense, overly sweet and not particularly flavourful

Sweetness8%−0.08

overly sweet

Love

Taste-Overall32%−0.02

Great taste

Very tasty mix

Well packaged tastes yummy highly reccomend

Blend/Ratio19%+2.45

Very nice mix

Really tasty waffle mix

Very tasty mix

Value For Money8%−0.19

save a heap of money

Smell6%+0.70

The vanilla scent fills the house

Really pleased, smells nice as a batter, almost vanilla

Baking6%+0.70

Pancakes were great

Made nice waffles

FAQ

Common Waffle Mix questions

Answered from the same tracked data.