Waffle Mix
FailDemand is soft, at -11.1% this quarter, so Waffle Mix is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £93K/yr88K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 28 sellers
Flapen Score
Waffle Mix against its category
The dotted line is the Grocery average. Past it, Waffle Mix is stronger. Inside it, weaker.
Market
The Waffle Mix market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Waffle Mix 88K times last year and spent an estimated £93K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £93Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- waffle mix78K searches a year
02 · Price
A sale here is worth £10.67.
Listings sell for £10.67 on average, from £1.26 to £27.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.67 that is £5K to £8K a year per listing.
- Average price
- £10.67under the $15 to $100 sweet spot
- Price range
- £1.26–£27.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #29 within Baking Supplies. It carries 732 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 2.8%
- Average rank
- #29in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 732per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Waffle Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago

JM Posner Belgian Style Waffle Mix for Waffle Makers Simple Preparation with Water Oil Makes Approximately 11 Waffles Vegetarian Belgian Cuisine 1 kg Pack
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 3,563
- Age
- 13y ago

Sephra Luxury Waffle and Pancake Mix 3kg Bag Add Water Only Mixture
- Price
- £19.12
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 10y ago

Aunt Bessiess American Style Pancake & Waffle Mix 2 Pack Bundle
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 144
- Age
- 5y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago
Trending
estimated 90-day click momentum
Creative Nature Gluten Free Pancake & Waffle Mix | Vegan & Free from | Gluten Free Nut Free Dairy Free & 100% Allergen Free | 266g
- Price
- £2.86
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 5y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago

Harry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Global Gourmet Luxury Belgian Style Waffle & Pancake Mix 1KG For Belgian & Liege Waffles Quick & Delicious Value Size
- Price
- £8.94
- Rating
- 4.4/5
- Reviews
- 1,698
- Age
- 7y ago
Newest
by launch date
Harry Harvey Waffle Mix 1kg | Luxury Belgian-Style & Crispy Edges Fluffy Interior | Dessert Shop Taste in Every Waffle | Just Add Water & Oil - Big Value Bag
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Sephra Luxury Waffle and Pancake Mix 375g Bag Add Water Only Mixture
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 513
- Age
- 3y ago

Award-Winning Luxury Waffle & Pancake Mix - 1kg Resealable Bag - just add Water to make crispy Belgian-style Waffles and fluffy American Buttermilk Pancakes
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

Award-Winning Luxury Waffle & Pancake Mix - bulk 3.5kg bag. Just add Water to Make Malty Belgian Style Waffles or Fluffy American Buttermilk Pancakes
- Price
- £27.79
- Rating
- 4.4/5
- Reviews
- 388
- Age
- 4y ago

FunCakes Mix for Waffles Easily Bake Robust Sweet Belgian Waffles Sweet & Crispy Add Sugar Crystals! 1 kg
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
28
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
15%
- Global Gourmet Est. 201331%
- JM Posner25%
- Sephra11%
- Quick Crepes7%
- Sweet Things7%
- TIRAS4%
- Open — no brand owns it (5 brands, 15%)
Demand
Waffle Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.9×
Search terms
Top Waffle Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waffle mix78K/yr
- waffle mix for waffle maker6K/yr
- belgian waffle mix4K/yr
Reviews and returns
What reviews say buyers love and hate about Waffle Mix
We read the reviews and the return reasons for every product selling here.
“that is down to personal tastes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waffle Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









