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Volvic Flavoured Water

Fail

The top 5 brands take 100% of clicks, so Volvic Flavoured Water is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£458K/yr363K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
68%top-5 click share · 2 brands · 78 sellers

Flapen Score

Volvic Flavoured Water against its category

The dotted line is the Grocery average. Past it, Volvic Flavoured Water is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volvic Flavoured Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Volvic Flavoured Water 363K times last year and spent an estimated £458K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £458K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
18.9%
Market size, estimated
£458Ka year
Peak month
October4.2× the quietest month
Top search term
volvic199K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £1.16 to £15.76. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £6.68 that is £67K to £84K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£1.16–£15.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£67K–£84K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #78 within Water. It carries 498 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
93%
Out of stock, average day
2.8%
Average rank
#78in Water
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
498per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Volvic Flavoured Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£137K£183K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Volvic97%
  • Generic3%

Demand

Volvic Flavoured Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Volvic Flavoured Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • volvic199K/yr
  • volvic water103K/yr
  • volvic water 1.5 litre49K/yr
  • water volvic12K/yr

Reviews and returns

What reviews say buyers love and hate about Volvic Flavoured Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.10

Not a nice taste

Water taste isnt the same as fbs s

this batch had a plastic taste to it so we were quite dissatisfied

Value For Money19%+1.21

now cheaper elsewhere

it isn't worth more than that to me

But got it for £5.88 went to order more

Flavor17%−0.02

Flavour water

Flavoured water

Dilute/Watery3%

Water

Sweetness3%0.00

bit too sweet

Love

Taste-Overall29%−0.10

Taste really refreshing

Great tasting water

Great taste

Value For Money27%+1.21

Good value

Good value for money

Great value for money

Flavor16%−0.02

Nice flavour

Still flavoured water so nice

the Strawberry flavour is also great

Freshness8%0.00

Very refreshing

Nice taste refreshing from pop

Taste really refreshing

Quality-Overall4%+1.15

Always consistent quality

Great quality for money

Quality product

FAQ

Common Volvic Flavoured Water questions

Answered from the same tracked data.