vol au vent cases
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£26.02avg listing price — sweet spot $15–$100
Review moat
Great152.13avg incumbent reviews — the moat a new listing must climb
Price range
Great£1.45–£66.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£69K£69K/yr · 62K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vol au vent cases is a £69K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vol au vent cases market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £78K–£104K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 63%
- Out of stock
- 23.4%
- Avg brand age
- 39 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
0%
- Pidy51%
- CROC'IN23%
- PVL Trade15%
- Morrisons8%
- BFP1%
- Generic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top vol au vent cases search terms
- pastry cases20K/yr
- pidy6K/yr
- pastry cases sweet5K/yr
- sweet pastry cases5K/yr
- pidy pastry cases4K/yr
- pastry case4K/yr
- pastry cases savoury3K/yr
- mini pastry cases3K/yr
- mini tart shells4K/yr
- canape cases4K/yr
Top vol au vent cases products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pack of 2 Rahms Mini Croustade Cups - 48 Cups in Total (24 per Pack)
PVL Trade£9.974.3★236 rev
Pidy Gourmande Mini Savoury Quiche Cases 4 cm Diameter - 96 Portions
Pidy£24.054.4★168 rev
Pidy Tellines Neutral Pastry Case 4.5 cm - Pack of 96
Pidy£23.204.5★102 rev
CROCIN - Sweet Premium Tartlet Shells - Edible Mini Pastry Cases for Dessert - Artisanal Confection - 60 Pieces
CROC'IN£24.593.9★157 rev
Pidy Mini Trendy Shortcrust Pastry Shell Round Neutral - 96 Individual Shells
Pidy£31.333.8★23 rev
Newest
by launch dateCROCIN - Sweet Premium Tartlet Shells - Edible Mini Pastry Cases for Dessert - Artisanal Confection - 60 Pieces
CROC'IN£24.59157 rev
CROCIN - Neutral Tartlet Shells - Edible Appetizer Or Dessert Cups - Mini Pastry Cases - Artisanal & Vegan Confection - 60 Pieces
CROC'IN£24.46495 rev
BFP Trendy - Round Sweet Butter Pastry Shells (7cm) - 36 Pieces
BFP£29.5813 rev
CROCIN - Sweet Premium Tartlet Shells - Edible Mini Pastry Cases For Dessert - Artisanal Confection - 24 Pieces
CROC'IN£9.14157 rev
CROCIN - Tomato Tartlet Shells - Edible Savoury Appetizer Mini Pastry Cases - Artisanal Confection - 24 Pieces
CROC'IN£9.11133 rev
Trending
90-day click momentum
Pidy Sweet 11 cm Butter Straight Sided Tart (Pack of 72)
Pidy£37.983.1★
Pidy Gluten Free Pastry Case Tartelettes Neutral 8.5 cm - Pack of 27
Pidy£33.093.3★
Pidy Trendy Round Sweet Butter Shells 7cm - 1x96
Pidy£66.174.2★
Pidy Tellines Neutral Pastry Case 4.5 cm - Pack of 96
Pidy£23.204.5★
CROCIN - Neutral Tartlet Shells - Edible Appetizer Or Dessert Cups - Mini Pastry Cases - Artisanal & Vegan Confection - 24 Pieces
CROC'IN£9.104.1★
What buyers say about vol au vent cases
What buyers praise and complain about, mined from review topics.What buyers love
“No breakages”
“These little cases are so convenient”
“Great value for money”
“Superb entrèe size”
“Good taste”
“Remain crisp after filled”
“didn't go soggy at all”
“Quick and good ingredients”
“Had a elegant tasteful look when filled with the delightful sweet and savourys”
“The texture is spot on—shatteringly crisp on the outside”
What buyers complain about
“Very small”
“A bit too hard”
“but the delivery instructions were totally ignored”
“Expensive compared to cook yourself ones”
“not a cheap product”
“put fragile around it”
“Tasteless and hard”
“messy flour cleanup in the kitchen”
Top return reasons
Common questions
- Is vol au vent cases profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the vol au vent cases niche?
- 6 brands and 15 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in vol au vent cases?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Instructions/User Manual/Troubleshooting. The return rate is 0.0%.
- When does demand for vol au vent cases peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the vol au vent cases niche?
- Listings span £1.45–£66.17; the average listing price is £26.02 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.