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Vodka Glass

Fail

Shoppers spend only $27K a year here, so Vodka Glass is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£27K/yr77K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
50%top-5 click share · 16 brands · 18 sellers

Flapen Score

Vodka Glass against its category

The dotted line is the Grocery average. Past it, Vodka Glass is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vodka Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vodka Glass 77K times last year and spent an estimated £27K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
2.6%
Market size, estimated
£27Ka year
Peak month
December6.0× the quietest month
Top search term
vodka glass41K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £6.60 to £40.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£6.60–£40.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #149 within Beer, Wine & Spirits. It carries 406 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
56%
Out of stock, average day
4.2%
Average rank
#149in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Vodka Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

25%

  • All Things Personalised36%
  • GoGiftid12%
  • Always Looking Good11%
  • Inweder6%
  • BEAMS INTERNATIONAL5%
  • Au 795%

Demand

Vodka Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Vodka Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vodka glass41K/yr
  • vodka glasses13K/yr
  • personalised vodka glass10K/yr
  • vodka glass gifts for women8K/yr
  • vodka glass for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Vodka Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.10

Spacing all wrong

Short o glasses came in use

Way to big

Quality-Overall17%−0.05

Not great quality

Not the quality expected

Cheap rubbish

Value For Money7%+0.83

Too expensive

This was more expensive than other sellers

Over priced in my opinion

Thickness7%−0.09

The glass is very thick too

very thick

Expected thicker heavier glass

Advertised Vs Actual Product6%0.00

Photos arent accurate to show how the pattern is in real life

misleading photo of item

Love

Gifting Purpose35%+3.32

Birthday gift

As described, lovely gift

Beautiful gift

Quality-Overall22%−0.05

good quality glass

Great glass,

Brilliant quality

Value For Money16%+0.83

Good value for money

Well worth the money

Good value

Engraving/Paint/Sublimation6%−0.04

Engraved glass

Fantastic engraving

Lovely glass nice engraving

Advertised Vs Actual Product5%0.00

As described

That it is exactly as I ordered

Product is great, as expected

Return

0.6% Return rate 57% Fixable by listing

Size-Overall48%▇▇▃▃██

Spacing all wrong

Short o glasses came in use

Way to big

Quality-Overall21%▁▁▄█▃▂

Not great quality

Not the quality expected

Cheap rubbish

Thickness6%▁█▂▃▁▁

The glass is very thick too

very thick

Expected thicker heavier glass

Advertised Vs Actual Product5%▁▄█▄▁▆

Photos arent accurate to show how the pattern is in real life

misleading photo of item

Material Quality4%▁▁█▄▁▃

FAQ

Common Vodka Glass questions

Answered from the same tracked data.