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Vodka Gift Set

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -11.8% this quarter, so Vodka Gift Set is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£539K/yr447K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
54%top-5 click share · 13 brands · 68 sellers

Flapen Score

Vodka Gift Set against its category

The dotted line is the Grocery average. Past it, Vodka Gift Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vodka Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vodka Gift Set 447K times last year and spent an estimated £539K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £539K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
4.5%
Market size, estimated
£539Ka year
Peak month
December15.0× the quietest month
Top search term
vodka gift set207K searches a year

02 · Price

A sale here is worth £27.12.

Listings sell for £27.12 on average, from £7.19 to £137.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £27.12 that is £7K to £14K a year per listing.

Average price
£27.12inside the $15 to $100 sweet spot
Price range
£7.19–£137.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #116 within Beer, Wine & Spirits. It carries 1,523 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
7.9%
Average rank
#116in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,523per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vodka Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£81K£108K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

68

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

15%

  • Belvedere42%
  • BEAMS INTERNATIONAL20%
  • il GUSTO9%
  • Absolut8%
  • Blue Tree3%
  • Connie Glaze3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Vodka Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.0×

Search terms

Top Vodka Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vodka gift set207K/yr
  • belvedere vodka52K/yr
  • vodka gift31K/yr
  • vodka gifts for women25K/yr
  • vodka gifts20K/yr
  • belvedere11K/yr
  • vodka gifts for men14K/yr
  • personalised vodka bottle5K/yr
  • belvedere vodka 1 litre7K/yr
  • vodka gift sets14K/yr

Reviews and returns

What reviews say buyers love and hate about Vodka Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%−0.04

Tastes like a cheap house vodka

Tasted synthetic

Horrible taste

Value For Money13%+1.63

looks very expensive

Not worth the money

pricey now

Size-Overall13%−0.03

quite small

The bottles so small

A lot smaller than I thought would be its maybe a double thats it

Quality-Overall10%+0.35

Poor quality

Very poor quality

Flavor7%−0.01

didn't really enjoy the coffee flavour

Did not get toffee vodka or strawberry cheesecake flavour

Flavours received mixed reviews

Love

Value For Money28%+1.63

Good Value

Good value for money

Great value for money

Gifting Purpose21%+0.60

Fantastic bought for a gift

Gift

Great gift

Alcohol Flavor15%+1.78

Lovely drink

Beautifully smooth vodka that is incredibly easy to drink

Fabulous for cocktails with friends

Quality-Overall13%+0.35

Good quality

Nice product and super cool bottle

good quality glass

Taste-Overall7%−0.04

Tastes great - as expected

It has a lovely smooth taste

Great taste

Return

0.2% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁█▁▁

quite small

The bottles so small

A lot smaller than I thought would be its maybe a double thats it

Defective Material/Parts33%▁▁▁▁█▁
Quality-Overall33%▁▁▁▁▁█

Poor quality

Very poor quality

FAQ

Common Vodka Gift Set questions

Answered from the same tracked data.