How competitive is the Vodka Gift Set niche on Amazon United Kingdom?

13 brands and 68 sellers compete in Vodka Gift Set on Amazon United Kingdom. The top 5 Vodka Gift Set products take 54% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Vodka Gift Set?

Vodka Gift Set buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Vodka Gift Set niche?

Vodka Gift Set sells for £27.12 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.19–£137.00. The average incumbent carries 1,523 reviews — the moat a new listing must climb.

Vodka Gift Set

Vodka Gift Set shows low returns (0.2%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vodka Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vodka Gift Set is a £539K/yr Amazon United Kingdom market (447K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Vodka Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.8% over the last 90 days and 4.5% of searches end in a purchase.

£539K

revenue / yr

Units sold / yr20K

Search volume / yr-11.8%447K

Conversion rate4.5%

Avg price£27.12

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers13 · 68

Top-5 product click share54%

Open market18%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Top Vodka Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Belvedere Pure Ultra Premium Vodka Gift Box 70cl

Price: £27.45
Rating: 4.8/5
Reviews: 756
Age: 6y ago

Belvedere Organic Ultra-Premium Vodka 70cl

Price: £25.18
Rating: 4.8/5
Reviews: 3,478
Age: 15y ago

Absolut Mix Miniature Pack with Original Citron Lime Vanilia and Raspberri Flavoured Swedish Vodka 5 x 5cl

Price: £10.66
Rating: 4.6/5
Reviews: 379
Age: 3y ago

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl

Price: £19.42
Rating: 4.7/5
Reviews: 124
Age: 9mo ago

Smirnoff Flavoured Vodka Gift Set 3 x 5 cl

Price: £7.60
Rating: 4.7/5
Reviews: 385
Age: 2y ago

Newest

by launch date

Belvedere Organic Vodka F1 Edition 70cl

Price: £27.72
Rating: 4.8/5
Reviews: 4,592
Age: 2mo ago

Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl

Price: £19.42
Rating: 4.7/5
Reviews: 124
Age: 9mo ago

Belvedere Dirty Brew Coffee Flavoured Vodka Spirit 70cl

Price: £28.38
Rating: 4.6/5
Reviews: 27
Age: 1y ago

Au Vodka Gift Set Blue Raspberry 5 cl Diamond Cut Gold Glass

Price: £12.62
Rating: 4.7/5
Reviews: 200
Age: 1y ago

Absolut Vodka Vibe Gift Pack contains 4x5c Miniatures - Absolut Variety Flavours and a branded shot glass Vibe Truck Gift Set by Blue Tree Gifts

Price: £14.88
Rating: 4.5/5
Reviews: 19
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

15%

Belvedere42%
BEAMS INTERNATIONAL20%
il GUSTO9%
Absolut8%
Blue Tree3%
Connie Glaze3%
Open — no brand owns it (7 brands, 15%)

Vodka Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume447KCVR4.5%Products24Brands13Top 5 Brands82%OOS Rate7.9%Rating4.6★Reviews1,523Avg BSR#116

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.0×

Top Vodka Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vodka gift set207K/yr -10.2%2.1% conv.
belvedere vodka52K/yr -3.8%6.9% conv.
vodka gift31K/yr -21.7%1.5% conv.
vodka gifts for women25K/yr +15.5%1.6% conv.
vodka gifts20K/yr +0.3%1.0% conv.
belvedere11K/yr -23.8%5.7% conv.
vodka gifts for men14K/yr -37.6%1.4% conv.
personalised vodka bottle5K/yr +38.0%0.3% conv.
belvedere vodka 1 litre7K/yr +32.4%5.9% conv.
vodka gift sets14K/yr -56.9%1.3% conv.

What reviews say buyers love and hate about Vodka Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money28%

“Good Value”

Gifting Purpose21%

“Fantastic bought for a gift”

Alcohol Flavor15%

“Lovely drink”

Quality-Overall13%

“Good quality”

Taste-Overall7%

“Tastes great - as expected”

What buyers complain about

82% of reviews

Taste-Overall18%

“Tastes like a cheap house vodka”

Value For Money13%

“looks very expensive”

Size-Overall13%

“quite small”

Quality-Overall10%

“Poor quality”

Flavor7%

“didn't really enjoy the coffee flavour”

Vodka Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Defective Material/Parts

33%

3Quality-Overall

33%

Common Vodka Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vodka Gift Set 52/100 on Amazon United Kingdom — Worth a look. The niche generates £539K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -11.8% over the last 90 days.