vodka gift set
Worth a lookShows low returns (0.2%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£27.12avg listing price — sweet spot $15–$100
Price range
Good£7.19–£137.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£539K£539K/yr · 447K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,522.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vodka gift set is a £539K/yr Amazon United Kingdom market (447K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vodka gift set market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £407K–£542K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 7.9%
- Avg brand age
- 59 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
68
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
15%
- Belvedere42%
- BEAMS INTERNATIONAL20%
- il GUSTO9%
- Absolut8%
- Blue Tree3%
- Connie Glaze3%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.0×
Top vodka gift set search terms
- vodka gift set207K/yr
- belvedere vodka52K/yr
- vodka gift31K/yr
- vodka gifts for women25K/yr
- vodka gifts20K/yr
- belvedere11K/yr
- vodka gifts for men14K/yr
- personalised vodka bottle5K/yr
- belvedere vodka 1 litre7K/yr
- vodka gift sets14K/yr
Top vodka gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Belvedere Pure Ultra Premium Vodka Gift Box 70cl
Belvedere£27.454.8★756 rev
Belvedere Organic Ultra-Premium Vodka 70cl
Belvedere£25.184.8★3,478 rev
Absolut Mix Miniature Pack with Original Citron Lime Vanilia and Raspberri Flavoured Swedish Vodka 5 x 5cl
Absolut£10.664.6★379 rev
Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl
BEAMS INTERNATIONAL£19.424.7★124 rev
Smirnoff Flavoured Vodka Gift Set 3 x 5 cl
BEAMS INTERNATIONAL£7.604.7★385 rev
Newest
by launch date
Belvedere Organic Vodka F1 Edition 70cl
Belvedere£27.724,592 rev
Au Vodka Gift Set Blue Raspberry Peach & Pink Lemonade 3 x 5 cl
BEAMS INTERNATIONAL£19.42124 rev
Belvedere Dirty Brew Coffee Flavoured Vodka Spirit 70cl
Belvedere£28.3827 rev
Au Vodka Gift Set Blue Raspberry 5 cl Diamond Cut Gold Glass
BEAMS INTERNATIONAL£12.62200 rev
Absolut Vodka Vibe Gift Pack contains 4x5c Miniatures - Absolut Variety Flavours and a branded shot glass Vibe Truck Gift Set by Blue Tree Gifts
Blue Tree£14.8819 rev
Trending
90-day click momentumBelvedere Organic Vodka F1 Edition 70cl
Belvedere£27.724.8★
Belvedere Pure Ultra Premium Vodka Limited Edition Summer Bottle 70cl
Belvedere£32.634.7★
GoGiftid Upcycled Grey Goose Vodka Bottle Glass 300ml Recycled Tumbler Eco-Friendly Barware for Spirits Cocktails & Juice Pack of 1
GoGiftid£16.744.5★
Tanzanite Vodka Gift Set with Four Shot Glasses - 70cl Premium French Vodka
Tanzanite£40.764.7★
Belvedere Pure Ultra Premium Vodka Gift Box 70cl
Belvedere£27.454.8★
What buyers say about vodka gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Fantastic bought for a gift”
“Lovely drink”
“Good quality”
“Tastes great - as expected”
“As advertised”
“Nice flavours”
“Great size”
“Fantastic engraving”
“Very clear instructions”
What buyers complain about
“Tastes like a cheap house vodka”
“looks very expensive”
“quite small”
“Poor quality”
“didn't really enjoy the coffee flavour”
“Arrived damaged and dirty”
“Smells like sake :”
“Recipient was chuffed”
“Engraving not great”
“i don't like vodka”
Top return reasons
Common questions
- Is vodka gift set profitable to sell on Amazon United Kingdom?
- The niche generates £539K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the vodka gift set niche?
- 13 brands and 68 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in vodka gift set?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for vodka gift set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 15.0× the quietest.
- What does it cost to enter the vodka gift set niche?
- Listings span £7.19–£137.00; the average listing price is £27.12 (sweet spot $15–$100). The average incumbent carries 1,523 reviews — the moat a new listing must climb.