Vodka
MaybeShoppers spend an estimated $7.2M a year here. But the top 5 products take 92% of clicks, so Vodka is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £7.2M/yr3.3M searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 55 sellers
Flapen Score
Vodka against its category
The dotted line is the Grocery average. Past it, Vodka is stronger. Inside it, weaker.
Market
The Vodka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vodka 3.3M times last year and spent an estimated £7.2M. The top 5 brands take 95% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.2M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £7.2Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- vodka1.7M searches a year
02 · Price
A sale here is worth £15.06.
Listings sell for £15.06 on average, from £13.02 to £18.06. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 50,000 to 60,000 of them. At £15.06 that is £753K to £904K a year per listing.
- Average price
- £15.06inside the $15 to $100 sweet spot
- Price range
- £13.02–£18.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- £753K–£904K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Beer, Wine & Spirits. It carries 4,266 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Beer, Wine & Spirits
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,266per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Vodka products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago

Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago
Newest
by launch date
Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago

Żubrówka Biała Vodka | 37.5% ABV | 1 Litre | Made in Poland | Pure & Smooth | For Cocktails & Mixing
- Price
- £15.72
- Rating
- 4.7/5
- Reviews
- 1,211
- Age
- 3y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
55
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Smirnoff57%
- by Amazon13%
- Absolut10%
- Fris9%
- Aber Falls6%
- Żubrówka5%
- Open — no brand owns it (0%)
Demand
Vodka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Vodka search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vodka1.7M/yr
- vodka 1ltr offers616K/yr
- smirnoff vodka 1 litre232K/yr
- absolute vodka 1l112K/yr
- vodka 1l121K/yr
- vodka 1ltr offers deal of the day88K/yr
- absolut vodka75K/yr
- smirnoff59K/yr
- vodka deals of the day56K/yr
- smirnoff vodka67K/yr
Reviews and returns
What reviews say buyers love and hate about Vodka
We read the reviews and the return reasons for every product selling here.
“tastes like fuel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vodka questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









