vodka
Worth a lookShows a $7.2M/yr market, but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.
Market size
Incredible£7.2M£7.2M/yr · 3.3M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.06avg listing price — sweet spot $15–$100
Price range
Good£13.02–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,266.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vodka is a £7.2M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vodka market data
- Units sold / yr
- 500K–600K
- avg 50,000–60,000/product
- Revenue / yr
- £7.5M–£9.0M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
55
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Smirnoff57%
- by Amazon13%
- Absolut10%
- Fris9%
- Aber Falls6%
- Żubrówka5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×
Top vodka search terms
- vodka1.7M/yr
- vodka 1ltr offers616K/yr
- smirnoff vodka 1 litre232K/yr
- absolute vodka 1l112K/yr
- vodka 1l121K/yr
- vodka 1ltr offers deal of the day88K/yr
- absolut vodka75K/yr
- smirnoff59K/yr
- vodka deals of the day56K/yr
- smirnoff vodka67K/yr
Top vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
Smirnoff£16.054.8★15,260 rev
by Amazon Vodka 1L
by Amazon£14.394.5★1,406 rev
Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
Absolut£18.064.8★6,233 rev
FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
Fris£15.024.7★1,754 rev
Aber Falls Welsh Vodka
Aber Falls£13.164.3★183 rev
Newest
by launch dateAber Falls Welsh Vodka
Aber Falls£13.16183 rev
Żubrówka Biała Vodka | 37.5% ABV | 1 Litre | Made in Poland | Pure & Smooth | For Cocktails & Mixing
Żubrówka£15.721,211 rev
by Amazon Vodka 1L
by Amazon£14.391,406 rev
FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
Fris£15.021,754 rev
Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
Absolut£18.066,233 rev
Trending
90-day click momentumAber Falls Welsh Vodka
Aber Falls£13.164.3★
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
Smirnoff£16.054.8★
FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
Fris£15.024.7★
by Amazon Vodka 1L
by Amazon£14.394.5★
Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
Absolut£18.064.8★
What buyers say about vodka
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Lovely vodka - smooth and very drinkable”
“Great taste”
“Quality is so good and smooth”
“definitely nice as a gift”
“Delicious”
“Great size”
“As Expected”
“Its a tad sweeter than my usual brand which suits me”
“Very clear instructions”
What buyers complain about
“tastes like fuel”
“This product is alcoholic”
“it doesn't stand out”
“Cheap”
“Eyeve had haff the bottel and feels greaaaat”
“made me worry about the fake alcohol”
“Went down really, really well, and didn't last long”
“With prices going up everywhere”
“Upon receipt the bottle had leaked onto its packaging”
“You CANNOT use natural cork with white spirits”
Common questions
- Is vodka profitable to sell on Amazon United Kingdom?
- The niche generates £7.2M/yr across 7 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vodka niche?
- 6 brands and 55 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vodka?
- Top complaints mined from reviews: Taste-Overall, Alcohol Flavor, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for vodka peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the vodka niche?
- Listings span £13.02–£18.06; the average listing price is £15.06 (sweet spot $15–$100). The average incumbent carries 4,266 reviews — the moat a new listing must climb.