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Vodka

Maybe

Shoppers spend $7.2M a year here. But the top 5 products take 92% of clicks, so Vodka is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£7.2M/yr3.3M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
92%top-5 click share · 6 brands · 55 sellers

Flapen Score

Vodka against its category

The dotted line is the Grocery average. Past it, Vodka is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vodka 3.3M times last year and spent an estimated £7.2M. The top 5 brands take 95% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.2M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
14.4%
Market size, estimated
£7.2Ma year
Peak month
December2.7× the quietest month
Top search term
vodka1.7M searches a year

02 · Price

A sale here is worth £15.06.

Listings sell for £15.06 on average, from £13.02 to £18.06. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 50,000 to 60,000 of them. At £15.06 that is £753K to £904K a year per listing.

Average price
£15.06inside the $15 to $100 sweet spot
Price range
£13.02–£18.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500K–600K
Units per listing a year
50,000–60,000
Revenue per listing a year
£753K–£904K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Beer, Wine & Spirits. It carries 4,266 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Beer, Wine & Spirits
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,266per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£1.1M£2.1M£3.2M£4.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Smirnoff57%
  • by Amazon13%
  • Absolut10%
  • Fris9%
  • Aber Falls6%
  • Żubrówka5%
  • Open — no brand owns it (0%)

Demand

Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vodka1.7M/yr
  • vodka 1ltr offers616K/yr
  • smirnoff vodka 1 litre232K/yr
  • absolute vodka 1l112K/yr
  • vodka 1l121K/yr
  • vodka 1ltr offers deal of the day88K/yr
  • absolut vodka75K/yr
  • smirnoff59K/yr
  • vodka deals of the day56K/yr
  • smirnoff vodka67K/yr

Reviews and returns

What reviews say buyers love and hate about Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%−0.08

tastes like fuel

Poor after taste

But a bottle last week tasted very different

Alcohol Flavor18%+1.18

This product is alcoholic

This vodka is the same I'm afraid

This is a distictly average vodka

Advertised Vs Actual Product7%−0.01

it doesn't stand out

The marketing is misleading

Not what it pretends to be

Quality-Overall6%+0.75

Cheap

The vodka is mediocre at best and tastes cheap and tacky; that is, typically American and trying to be something that it is not

inconsistent quality is not acceptable

Stale/Rotten/Spoiled4%+0.07

Eyeve had haff the bottel and feels greaaaat

Love

Value For Money32%+2.59

Good value

Great value too

Great value for your money

Alcohol Flavor30%+1.18

Lovely vodka - smooth and very drinkable

Great drink

It's smooth, and goes well with any mixer of choise

Taste-Overall12%−0.08

Great taste

Wonderful taste, as gift that was really appreciated

It has a lovely smooth taste

Quality-Overall10%+0.75

Quality is so good and smooth

no complaints

Excellent product

Gifting Purpose3%−0.01

definitely nice as a gift

good for presents

Perfect gift

FAQ

Common Vodka questions

Answered from the same tracked data.