How competitive is the Vodka niche on Amazon United Kingdom?

6 brands and 55 sellers compete in Vodka on Amazon United Kingdom. The top 5 Vodka products take 92% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Vodka?

Vodka buyers on Amazon United Kingdom complain most about Taste-Overall, Alcohol Flavor, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Vodka niche?

Vodka sells for £15.06 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.02–£18.06. The average incumbent carries 4,266 reviews — the moat a new listing must climb.

Vodka

Vodka shows a $7.2M/yr market, but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vodka is a £7.2M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 50/100.

Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.1% over the last 90 days and 14.4% of searches end in a purchase.

£7.2M

revenue / yr

Units sold / yr600K

Search volume / yr-1.1%3.3M

Conversion rate14.4%

Avg price£15.06

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers6 · 55

Top-5 product click share92%

Open market5%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 7 products

Top Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr

Price: £16.05
Rating: 4.8/5
Reviews: 15,260
Age: 15y ago

by Amazon Vodka 1L

Price: £14.39
Rating: 4.5/5
Reviews: 1,406
Age: 3y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails

Price: £18.06
Rating: 4.8/5
Reviews: 6,233
Age: 12y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini

Price: £15.02
Rating: 4.7/5
Reviews: 1,754
Age: 5y ago

Aber Falls Welsh Vodka

Price: £13.16
Rating: 4.3/5
Reviews: 183
Age: 1y ago

Newest

by launch date

Aber Falls Welsh Vodka

Price: £13.16
Rating: 4.3/5
Reviews: 183
Age: 1y ago

Żubrówka Biała Vodka | 37.5% ABV | 1 Litre | Made in Poland | Pure & Smooth | For Cocktails & Mixing

Price: £15.72
Rating: 4.7/5
Reviews: 1,211
Age: 3y ago

by Amazon Vodka 1L

Price: £14.39
Rating: 4.5/5
Reviews: 1,406
Age: 3y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini

Price: £15.02
Rating: 4.7/5
Reviews: 1,754
Age: 5y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails

Price: £18.06
Rating: 4.8/5
Reviews: 6,233
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Smirnoff57%
by Amazon13%
Absolut10%
Fris9%
Aber Falls6%
Żubrówka5%
Open — no brand owns it (0%)

Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.3MCVR14.4%Products7Brands6Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews4,266Avg BSR#5

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Top Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vodka1.7M/yr +6.6%6.3% conv.
vodka 1ltr offers616K/yr -10.1%18.7% conv.
smirnoff vodka 1 litre232K/yr -15.0%25.1% conv.
absolute vodka 1l112K/yr +5.7%7.8% conv.
vodka 1l121K/yr -12.8%13.5% conv.
vodka 1ltr offers deal of the day88K/yr +0.5%11.9% conv.
absolut vodka75K/yr -21.6%1.9% conv.
smirnoff59K/yr +10.1%9.9% conv.
vodka deals of the day56K/yr -13.2%3.3% conv.
smirnoff vodka67K/yr -22.7%9.6% conv.

What reviews say buyers love and hate about Vodka

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money32%

“Good value”

Alcohol Flavor30%

“Lovely vodka - smooth and very drinkable”

Taste-Overall12%

“Great taste”

Quality-Overall10%

“Quality is so good and smooth”

Gifting Purpose3%

“definitely nice as a gift”

What buyers complain about

84% of reviews

Taste-Overall34%

“tastes like fuel”

Alcohol Flavor18%

“This product is alcoholic”

Advertised Vs Actual Product7%

“it doesn't stand out”

Quality-Overall6%

“Cheap”

Stale/Rotten/Spoiled4%

“Eyeve had haff the bottel and feels greaaaat”

Common Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vodka 50/100 on Amazon United Kingdom — Worth a look. The niche generates £7.2M/yr across 7 tracked products. Search demand moved -1.1% over the last 90 days.