Vodka
MaybeShoppers spend $7.2M a year here. But the top 5 products take 92% of clicks, so Vodka is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £7.2M/yr3.3M searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 55 sellers
Flapen Score
Vodka against its category
The dotted line is the Grocery average. Past it, Vodka is stronger. Inside it, weaker.
Market
The Vodka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vodka 3.3M times last year and spent an estimated £7.2M. The top 5 brands take 95% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.2M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £7.2Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- vodka1.7M searches a year
02 · Price
A sale here is worth £15.06.
Listings sell for £15.06 on average, from £13.02 to £18.06. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 50,000 to 60,000 of them. At £15.06 that is £753K to £904K a year per listing.
- Average price
- £15.06inside the $15 to $100 sweet spot
- Price range
- £13.02–£18.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- £753K–£904K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Beer, Wine & Spirits. It carries 4,266 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Beer, Wine & Spirits
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,266per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Vodka products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago
Trending
90-day click momentum
Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago

Smirnoff No. 21 Vodka | 37.5% vol | 1L | Triple Distilled & 10 x Filtered | Premium Made in Great Britain | Smooth with a Hint of Sweetness & Pepper | 1ltr
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 15,260
- Age
- 15y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago
Newest
by launch date
Aber Falls Welsh Vodka
- Price
- £13.16
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 1y ago

Żubrówka Biała Vodka | 37.5% ABV | 1 Litre | Made in Poland | Pure & Smooth | For Cocktails & Mixing
- Price
- £15.72
- Rating
- 4.7/5
- Reviews
- 1,211
- Age
- 3y ago

by Amazon Vodka 1L
- Price
- £14.39
- Rating
- 4.5/5
- Reviews
- 1,406
- Age
- 3y ago

FRÏS Vodka 1L 37.5% ABV Scandinavian Vodka Four Times Distilled Purified Through a Freeze Filtered Process at -15C Ideal over ice with your favourite mixer in Frozen Cocktails and Martini
- Price
- £15.02
- Rating
- 4.7/5
- Reviews
- 1,754
- Age
- 5y ago

Absolut Vodka Swedish Vodka 40% ABV 1L Made in Southern Sweden Smooth & Rich Award Winning Taste Works Well for Cocktails
- Price
- £18.06
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
55
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Smirnoff57%
- by Amazon13%
- Absolut10%
- Fris9%
- Aber Falls6%
- Żubrówka5%
- Open — no brand owns it (0%)
Demand
Vodka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Vodka search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vodka1.7M/yr
- vodka 1ltr offers616K/yr
- smirnoff vodka 1 litre232K/yr
- absolute vodka 1l112K/yr
- vodka 1l121K/yr
- vodka 1ltr offers deal of the day88K/yr
- absolut vodka75K/yr
- smirnoff59K/yr
- vodka deals of the day56K/yr
- smirnoff vodka67K/yr
Reviews and returns
What reviews say buyers love and hate about Vodka
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tastes like fuel
Poor after taste
But a bottle last week tasted very different
This product is alcoholic
This vodka is the same I'm afraid
This is a distictly average vodka
it doesn't stand out
The marketing is misleading
Not what it pretends to be
Cheap
The vodka is mediocre at best and tastes cheap and tacky; that is, typically American and trying to be something that it is not
inconsistent quality is not acceptable
Eyeve had haff the bottel and feels greaaaat
Love
Good value
Great value too
Great value for your money
Lovely vodka - smooth and very drinkable
Great drink
It's smooth, and goes well with any mixer of choise
Great taste
Wonderful taste, as gift that was really appreciated
It has a lovely smooth taste
Quality is so good and smooth
no complaints
Excellent product
definitely nice as a gift
good for presents
Perfect gift
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vodka questions
Answered from the same tracked data.









