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Vitex

a small market ($40K/yr) — Vitex doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 10Growth 13Conversion 54Competition 17Returns 100Price range 53Avg price 58Brand share 32Review moat 88Quality gap 30
This niche Category average

Is Vitex profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitex is a £40K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 37/100.

Vitex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 4.5% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr4K
Search volume / yr-24.7%69K
Conversion rate4.5%
Avg price£12.94

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 17
Top-5 product click share79%
Open market14%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews250

Top Vitex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • BIOHERBA40%
  • Generic17%
  • ALPHA0113%
  • Natures Aid9%
  • NEO-NUTRITION8%
  • Nordic Omegas6%
  • Open — no brand owns it (3 brands, 9%)

Vitex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR4.5%Products10Brands9Top 5 Brands86%OOS Rate14.4%Rating4.6★Reviews250Avg BSR#591
2K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Vitex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitex28K/yr
  • chasteberry12K/yr
  • vitex chasteberry13K/yr
  • vitex agnus castus8K/yr
  • vitex for fertility3K/yr
  • chasteberry supplement3K/yr
  • chaste tree1K/yr
  • vitex supplement for women fertility210/yr
  • vitex supplement for women291/yr

What reviews say buyers love and hate about Vitex

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall36%

It seems a very good quality supplement

Hormonal Balance27%

Its regulating my hormones nicely xx

Efficiency10%

It really works

Regulates Digestion6%

Anyone suffering from PMT/bloating/cravings this is what you need it really helps

Advertised Vs Actual Product3%

arrived as described

What buyers complain about

56% of reviews
Side Effects22%

However, although I got killer headaches and stomach ache and felt really ill, emotionally I felt great

Allergies11%

come under the category of people who had a nasty reaction to this after only a fairly short time

Ingredients-Overall11%

ingredient questionable

Dosage11%

I would certainly suggest anyone trying it for the first time to ignore the dosage suggestion

Common Vitex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitex 37/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for Vitex on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.