Is vitex profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (37/100).

How competitive is the vitex niche?

9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in vitex?

Top complaints mined from reviews: Side Effects, Allergies, Ingredients-Overall. The return rate is 0.1%.

When does demand for vitex peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vitex niche?

Listings span £5.82–£25.23; the average listing price is £12.94 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.

vitex

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great249.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.94

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.82–£25.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 69K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, vitex is a £40K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

vitex market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £39K–£52K; units × avg price
Conversion rate: 4.5%
Avg BSR: #591
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 14.4%
Avg brand age: 48 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

BIOHERBA40%
Generic17%
ALPHA0113%
Natures Aid9%
NEO-NUTRITION8%
Nordic Omegas6%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -24.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vitex search terms

vitex28K/yr -21.6%5.6% conv.
chasteberry12K/yr -26.8%4.8% conv.
vitex chasteberry13K/yr -31.1%5.3% conv.
vitex agnus castus8K/yr -25.3%5.4% conv.
vitex for fertility3K/yr -6.8%3.3% conv.
chasteberry supplement3K/yr -36.6%4.8% conv.
chaste tree1K/yr -24.1%0.7% conv.
vitex supplement for women fertility210/yr -12.2%2.8% conv.
vitex supplement for women291/yr -88.2%0.0% conv.

All search terms

Top vitex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitex 240 mg 100 Capsules | Traditional Chasteberry Supplement for Womens Monthly Balance by BIOHERBA

BIOHERBA£9.954.6★31 rev

Organic Agnus Castus 500mg 90 Vegan Capsules (3 Months Supply) Resealable and Recyclable Pouch by Alpha01

ALPHA01£7.884.9★23 rev

Naturals Answer Full Spectrum Vitex Capsules 40 mg per Serving 90 Counts per Bottle Vegan Gluten-Free

Generic£19.404.5★2 rev

Natures Aid PremEeze Agnus Castus 400mg Traditional Herbal Remedy for Premenstrual PMS Symptoms Relief Mood Swings Irritability Menstrual Cramps & Bloating Vegan THR Registered 60 Capsules

Natures Aid£7.564.4★2,353 rev

NEO-NUTRITION£8.094.4★20 rev

Newest

by launch date

Naturals Answer Full Spectrum Vitex Capsules 40 mg per Serving 90 Counts per Bottle Vegan Gluten-Free

Generic£19.402 rev

5mo ago

Naturals Answer Chasteberry Vitex Agnus Castus 30 ml

Nordic Omegas£20.169 rev

9mo ago

NEO-NUTRITION£8.0920 rev

10mo ago

Naturals Answer Chasteb. Vitex 400mg 90 Capsules

Generic£19.396 rev

1y ago

Vitex 240 mg 100 Capsules | Traditional Chasteberry Supplement for Womens Monthly Balance by BIOHERBA

BIOHERBA£9.9531 rev

1y ago

What buyers say about vitex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“It seems a very good quality supplement”

Hormonal Balance27%

“Its regulating my hormones nicely xx”

Efficiency10%

“It really works”

Regulates Digestion6%

“Anyone suffering from PMT/bloating/cravings this is what you need it really helps”

Advertised Vs Actual Product3%

“arrived as described”

Menstrual Issues3%

“Helped my pcos within 3 weeks my period came back”

Natural Ingredients2%

“Angus cactus is natural herbal”

Value For Money2%

“Definitely worth purchasing”

Ease Of Use1%

“I found it easy to take”

Side Effects1%

“I didnt experience any major side effects”

What buyers complain about

Side Effects22%

“However, although I got killer headaches and stomach ache and felt really ill, emotionally I felt great”

Allergies11%

“come under the category of people who had a nasty reaction to this after only a fairly short time”

Ingredients-Overall11%

“ingredient questionable”

Dosage11%

“I would certainly suggest anyone trying it for the first time to ignore the dosage suggestion”

Common questions

Is vitex profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (37/100).
How competitive is the vitex niche?: 9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in vitex?: Top complaints mined from reviews: Side Effects, Allergies, Ingredients-Overall. The return rate is 0.1%.
When does demand for vitex peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the vitex niche?: Listings span £5.82–£25.23; the average listing price is £12.94 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.