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Vitex

Fail

Shoppers spend an estimated $40K a year here, so Vitex is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£40K/yr69K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
79%top-5 click share · 9 brands · 17 sellers

Flapen Score

Vitex against its category

The dotted line is the Grocery average. Past it, Vitex is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitex market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitex 69K times last year and spent an estimated £40K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.5%
Market size, estimated
£40Ka year
Peak month
March1.3× the quietest month
Top search term
vitex28K searches a year

02 · Price

A sale here is worth £12.94.

Listings sell for £12.94 on average, from £5.82 to £25.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.94 that is £1K to £3K a year per listing.

Average price
£12.94under the $15 to $100 sweet spot
Price range
£5.82–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #591 within Tea. It carries 250 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#591in Tea
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vitex products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

9%

  • BIOHERBA40%
  • Generic17%
  • ALPHA0113%
  • Natures Aid9%
  • NEO-NUTRITION8%
  • Nordic Omegas6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Vitex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vitex search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitex28K/yr
  • chasteberry12K/yr
  • vitex chasteberry13K/yr
  • vitex agnus castus8K/yr
  • vitex for fertility3K/yr
  • chasteberry supplement3K/yr
  • chaste tree1K/yr
  • vitex supplement for women fertility210/yr
  • vitex supplement for women291/yr

Reviews and returns

What reviews say buyers love and hate about Vitex

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Side Effects”
0.1%of orders come back
“However, although I got killer headaches and stomach ache and felt really ill, emotionally I felt great”
A buyer, on “Side Effects”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vitex questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data