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Vitamin Water

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Vitamin Water is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£195K/yr214K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
41%top-5 click share · 11 brands · 81 sellers

Flapen Score

Vitamin Water against its category

The dotted line is the Grocery average. Past it, Vitamin Water is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin Water 214K times last year and spent an estimated £195K. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
6.6%
Market size, estimated
£195Ka year
Peak month
February1.7× the quietest month
Top search term
vitamin water49K searches a year

02 · Price

A sale here is worth £13.81.

Listings sell for £13.81 on average, from £0.68 to £33.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.81 that is £3K to £7K a year per listing.

Average price
£13.81under the $15 to $100 sweet spot
Price range
£0.68–£33.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #306 within Energy Drinks. It carries 175 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
3.8%
Average rank
#306in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Vitamin Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

81

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

4%

  • Oshee35%
  • Vitamin Well29%
  • Get More23%
  • Generic5%
  • ActiPH4%
  • VIT HIT1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Vitamin Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vitamin Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin water49K/yr
  • oshee26K/yr
  • get more vits drinks20K/yr
  • vitamin well20K/yr
  • vitamin drinks19K/yr
  • vitamin drink21K/yr
  • vitamin well hydrate13K/yr
  • oshee vitamin water10K/yr
  • get more vits10K/yr
  • vitamin drinks for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.25

Tastes awful

Really odd taste

It tastes disgusting

Value For Money12%−0.02

Bit expensive

Waste of money

Overpriced

Sweetness7%−0.03

Too sweet

too much sugar

has too much sugar in it

Flavor4%+0.59

barely any flavour

they sent me the wrong flavour what time

It says mixed berry is the flavour

Smell3%−0.02

the taste is completely different from the smell

smell like sweaty socks

funny smell and taste

Love

Taste-Overall31%−0.25

Refreshing taste

No horrible aftertaste

Amazing taste

Flavor11%+0.59

Flavour was good

These drinks are very flavoursome

The mixed berry flavour is actually nice

Quality-Overall6%+0.39

Brilliant product, great seller

Excellent product

Good quality, increase the healthy benefits,

Value For Money6%−0.02

not expensive at all

price was good

Great value for money

Freshness5%+0.79

Lovely fresh taste xx

Very refreshing

This juice is fab very refreshing

FAQ

Common Vitamin Water questions

Answered from the same tracked data.