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Vitamin Water

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Vitamin Water is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£195K/yr214K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
41%top-5 click share · 11 brands · 81 sellers

Flapen Score

Vitamin Water against its category

The dotted line is the Grocery average. Past it, Vitamin Water is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin Water 214K times last year and spent an estimated £195K. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
6.6%
Market size, estimated
£195Ka year
Peak month
February1.7× the quietest month
Top search term
vitamin water49K searches a year

02 · Price

A sale here is worth £13.81.

Listings sell for £13.81 on average, from £0.68 to £33.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.81 that is £3K to £7K a year per listing.

Average price
£13.81under the $15 to $100 sweet spot
Price range
£0.68–£33.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #306 within Energy Drinks. It carries 175 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
3.8%
Average rank
#306in Energy Drinks
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
39

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Vitamin Water products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

81

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 83%

Open market

4%

  • Oshee35%
  • Vitamin Well29%
  • Get More23%
  • Generic5%
  • ActiPH4%
  • VIT HIT1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Vitamin Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Vitamin Water search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitamin water49K/yr
  • oshee26K/yr
  • get more vits drinks20K/yr
  • vitamin well20K/yr
  • vitamin drinks19K/yr
  • vitamin drink21K/yr
  • vitamin well hydrate13K/yr
  • oshee vitamin water10K/yr
  • get more vits10K/yr
  • vitamin drinks for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin Water

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes awful”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vitamin Water questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data