Vitamin Water
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Vitamin Water is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £195K/yr214K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 41%top-5 click share · 11 brands · 81 sellers
Flapen Score
Vitamin Water against its category
The dotted line is the Grocery average. Past it, Vitamin Water is stronger. Inside it, weaker.
Market
The Vitamin Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin Water 214K times last year and spent an estimated £195K. The top 5 brands take 95% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £195Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- vitamin water49K searches a year
02 · Price
A sale here is worth £13.81.
Listings sell for £13.81 on average, from £0.68 to £33.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.81 that is £3K to £7K a year per listing.
- Average price
- £13.81under the $15 to $100 sweet spot
- Price range
- £0.68–£33.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #306 within Energy Drinks. It carries 175 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 77%
- Out of stock, average day
- 3.8%
- Average rank
- #306in Energy Drinks
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 175per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Vitamin Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vitamin Well Rhubarb & Strawberry Flavouredwater Packed with Vitamin C D Zinc Biotin Low Calorie 12 x 500ml (HYDRATE)
- Price
- £20.04
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 3y ago

Get More Vits - Vitamin D Still Mango & Passionfruit Spring Water 12x500ml
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 8y ago

Oshee Vitamin Water Non-carbonated lemon- orange flavour drink with addition of vitamins and magnesium. Pasteurized. 555ml (Pack of 6)
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 4y ago

Oshee Vitamin Water Non-carbonated red grape and dragonfruit flavour drink with addition of vitamins zinc and iodine. Pasteurized 555ml (Pack of 6).
- Price
- £5.36
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 4y ago

Oshee Vitamin Energy Formula 250ml Vitamins + Minerals (Pack of 6) - Orange flavour sperkling drink with addition of vitamins and minerals. - Multipack
- Price
- £2.80
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 4y ago
Trending
90-day click momentum
Vitamin Well Rhubarb & Strawberry Flavoured Water Packed with Vitamin C D Zinc Biotin Low Calorie 24 x 500ml (HYDRATE)
- Price
- £33.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Vitamin Well Rhubarb & Strawberry Flavoured Vitamin Water with Vitamin C D & Zinc 500ml x12
- Price
- £22.41
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Get More Vits - Mixed Flavours Sugar Free Flavoured Spring Water with Vitamins Still & Sparkling 6 Flavour Multipack 500ml (Pack of 12)
- Price
- £16.65
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 5y ago

Vitamin Well Flavoured Water - Pick any 8 x 500ml - Choose from 5+ Flavours Elevate Enhance Hydrate Recover Reload - Packed with Vitamin C D Zinc Biotin Low Calorie
- Price
- £18.30
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Vitamin Well Pineapple & Wild Strawberry Flavouredwater Enriched with Vitamin B12 Folic Acid Magnesium Zinc Low Calorie 12 x 500m (ELEVATE)
- Price
- £20.75
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 3y ago
Newest
by launch date
Vitamin Well Rhubarb & Strawberry Flavoured Water Packed with Vitamin C D Zinc Biotin Low Calorie 24 x 500ml (HYDRATE)
- Price
- £33.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Vitamin Well Flavoured Water - Pick any 8 x 500ml - Choose from 5+ Flavours Elevate Enhance Hydrate Recover Reload - Packed with Vitamin C D Zinc Biotin Low Calorie
- Price
- £18.30
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Vitamin Well Flavoured Water 500ml - Choose from 5+ Flavours Elevate Enhance Hydrate Recover Reload - Packed with Vitamin C D Zinc Biotin Low Calorie (Pack of 6)
- Price
- £14.55
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago

Vitamin Well Rhubarb & Strawberry Flavouredwater Packed with Vitamin C D Zinc Biotin Low Calorie 12 x 500ml (HYDRATE)
- Price
- £20.04
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 3y ago

Vitamin Well Elderflower & Peach Flavouredwater Enriched with Vitamin B12 Folic Acid Magnesium Low Calorie Vitaminwater 12 x 500ml (RECOVER)
- Price
- £21.50
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
81
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
4%
- Oshee35%
- Vitamin Well29%
- Get More23%
- Generic5%
- ActiPH4%
- VIT HIT1%
- Open — no brand owns it (5 brands, 4%)
Demand
Vitamin Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Vitamin Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin water49K/yr
- oshee26K/yr
- get more vits drinks20K/yr
- vitamin well20K/yr
- vitamin drinks19K/yr
- vitamin drink21K/yr
- vitamin well hydrate13K/yr
- oshee vitamin water10K/yr
- get more vits10K/yr
- vitamin drinks for adults7K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes awful
Really odd taste
It tastes disgusting
Bit expensive
Waste of money
Overpriced
Too sweet
too much sugar
has too much sugar in it
barely any flavour
they sent me the wrong flavour what time
It says mixed berry is the flavour
the taste is completely different from the smell
smell like sweaty socks
funny smell and taste
Love
Refreshing taste
No horrible aftertaste
Amazing taste
Flavour was good
These drinks are very flavoursome
The mixed berry flavour is actually nice
Brilliant product, great seller
Excellent product
Good quality, increase the healthy benefits,
not expensive at all
price was good
Great value for money
Lovely fresh taste xx
Very refreshing
This juice is fab very refreshing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin Water questions
Answered from the same tracked data.









