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Vitamin D Gummies

Fail

Prices span $3.66–$14.78, mostly outside the sweet spot, so Vitamin D Gummies is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£199K/yr150K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
55%top-5 click share · 22 brands · 57 sellers

Flapen Score

Vitamin D Gummies against its category

The dotted line is the Grocery average. Past it, Vitamin D Gummies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D Gummies 150K times last year and spent an estimated £199K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
14.9%
Market size, estimated
£199Ka year
Peak month
February2.6× the quietest month
Top search term
vitamin d gummies93K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £3.66 to £14.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.88 that is £11K to £13K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£3.66–£14.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #91 within Confectionery. It carries 3,548 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#91in Confectionery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,548per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vitamin D Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

57

Est. top-5 brand share

57%

Top 20: 98%

Est. top-5 click share

55%

Top 20: 97%

Open market

37%

  • Incite Nutrition19%
  • CHEWY VITES13%
  • BASSETTS VITAMINS10%
  • Vitammies8%
  • WeightWorld7%
  • Club Vits6%

Demand

Vitamin D Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Vitamin D Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitamin d gummies93K/yr
  • vitamin d gummies adults22K/yr
  • vitamin d3 gummies8K/yr
  • gummies vitamins d6K/yr
  • vit d gummies5K/yr
  • vitamin d chewable5K/yr
  • chewable vitamin d6K/yr
  • vitamin d3 gummies for adults3K/yr
  • vitamin d gummy3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Gummies

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Vitamin”
10%of negative reviews mention “Dosage”
0.1%of orders come back
“High dose can cause health issues”
A buyer, on “Dosage”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Vitamin D Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data