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Vitamin D Gummies

prices mostly outside the sweet spot ($3.66–$14.78) — Vitamin D Gummies doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 39Growth 4Conversion 97Competition 49Returns 100Price range 0Avg price 25Brand share 78Review moat 30Quality gap 30
This niche Category average

Is Vitamin D Gummies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vitamin D Gummies is a £199K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 47/100.

Vitamin D Gummies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.3% over the last 90 days and 14.9% of searches end in a purchase.

£199K

revenue / yr

Units sold / yr25K
Search volume / yr-42.3%150K
Conversion rate14.9%
Avg price£8.88

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers22 · 57
Top-5 product click share55%
Open market43%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews3,548

Top Vitamin D Gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

57

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

55%

Top 20: 97%

Open market

37%

  • Incite Nutrition19%
  • CHEWY VITES13%
  • BASSETTS VITAMINS10%
  • Vitammies8%
  • WeightWorld7%
  • Club Vits6%

Vitamin D Gummies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR14.9%Products23Brands22Top 5 Brands57%OOS Rate7.7%Rating4.6★Reviews3,548Avg BSR#91
5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Top Vitamin D Gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vitamin d gummies93K/yr
  • vitamin d gummies adults22K/yr
  • vitamin d3 gummies8K/yr
  • gummies vitamins d6K/yr
  • vit d gummies5K/yr
  • vitamin d chewable5K/yr
  • chewable vitamin d6K/yr
  • vitamin d3 gummies for adults3K/yr
  • vitamin d gummy3K/yr

What reviews say buyers love and hate about Vitamin D Gummies

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Vitamin17%

Healthy vitamin

Quality-Overall14%

Excellent product

Taste-Overall13%

The gummies actually taste really good

Value For Money13%

Good price

Ease Of Chewing/Swallowing11%

I like them because they are chewable

What buyers complain about

53% of reviews
Dosage10%

High dose can cause health issues

Taste-Overall8%

Not a great taste

Vitamin8%

Not the right type of Vitamin D for me I guess

Size-Overall7%

Large capsules

Value For Money4%

Waste of money

Vitamin D Gummies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Vitamin
100%

Common Vitamin D Gummies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin D Gummies 47/100 on Amazon United Kingdom — Skip it. The niche generates £199K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -42.3% over the last 90 days.
Search demand for Vitamin D Gummies on Amazon United Kingdom peaks in Jan–Feb–Oct–Nov, where the busiest month runs 2.6× the quietest.