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Vitamin D Gummies

Fail

Prices span $3.66–$14.78, mostly outside the sweet spot, so Vitamin D Gummies is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£199K/yr150K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
55%top-5 click share · 22 brands · 57 sellers

Flapen Score

Vitamin D Gummies against its category

The dotted line is the Grocery average. Past it, Vitamin D Gummies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vitamin D Gummies 150K times last year and spent an estimated £199K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
14.9%
Market size, estimated
£199Ka year
Peak month
February2.6× the quietest month
Top search term
vitamin d gummies93K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £3.66 to £14.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.88 that is £11K to £13K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£3.66–£14.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #91 within Confectionery. It carries 3,548 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#91in Confectionery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,548per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vitamin D Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

57

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

55%

Top 20: 97%

Open market

37%

  • Incite Nutrition19%
  • CHEWY VITES13%
  • BASSETTS VITAMINS10%
  • Vitammies8%
  • WeightWorld7%
  • Club Vits6%

Demand

Vitamin D Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Vitamin D Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d gummies93K/yr
  • vitamin d gummies adults22K/yr
  • vitamin d3 gummies8K/yr
  • gummies vitamins d6K/yr
  • vit d gummies5K/yr
  • vitamin d chewable5K/yr
  • chewable vitamin d6K/yr
  • vitamin d3 gummies for adults3K/yr
  • vitamin d gummy3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage10%−0.03

High dose can cause health issues

it looks as if the dosage is very high

Not accurate dosage

Taste-Overall8%+0.60

Not a great taste

I have only been taking them for a week so I have not noticed as yet any changes, hence the four stars, what I can say is they are tasteless, easy to swallow, dairy, gluten,sugar, fish, nut, and a few more things free of

Horrible Tast

Vitamin8%+0.99

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

Size-Overall7%+0.33

Large capsules

Small size

The tablets are small

Value For Money4%+0.73

Waste of money

Slightly more expensive

now very overpriced

Love

Vitamin17%+0.99

Healthy vitamin

Great vitamin

As described good value vitamins

Quality-Overall14%+0.74

Excellent product

the capsules feel high quality

Very good quality capsules

Taste-Overall13%+0.60

The gummies actually taste really good

Good taste

taste of orange

Value For Money13%+0.73

Good price

Good value for money

Amazing value

Ease Of Chewing/Swallowing11%+0.57

I like them because they are chewable

Easy to swallow

Easy to chew

Return

0.1% Return rate 0% Fixable by listing

Vitamin100%█▁▁▁▁▁

Not the right type of Vitamin D for me I guess

Must have been severely deficient in vitamin D

my vitamin D levels were low

FAQ

Common Vitamin D Gummies questions

Answered from the same tracked data.