vitamin d gummies
Skip itPrices mostly outside the sweet spot ($3.66–$14.78) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£199K£199K/yr · 150K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,548avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.66–£14.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin d gummies is a £199K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vitamin d gummies market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £178K–£222K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 91%
- Out of stock
- 7.7%
- Avg brand age
- 49 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
57
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
55%
Top 20: 97%
Open market
37%
- Incite Nutrition19%
- CHEWY VITES13%
- BASSETTS VITAMINS10%
- Vitammies8%
- WeightWorld7%
- Club Vits6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -42.3% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×
Top vitamin d gummies search terms
- vitamin d gummies93K/yr
- vitamin d gummies adults22K/yr
- vitamin d3 gummies8K/yr
- gummies vitamins d6K/yr
- vit d gummies5K/yr
- vitamin d chewable5K/yr
- chewable vitamin d6K/yr
- vitamin d3 gummies for adults3K/yr
- vitamin d gummy3K/yr
Top vitamin d gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
Incite Nutrition£8.024.6★6,903 rev
Chewy Vites Adult High Strength Vitamin D3 60 Vitamin D Gummies 25 micrograms 1000 IU 2 Months Supply Vegan Real Fruit Juice Strawberry Flavour
CHEWY VITES£6.474.7★308 rev
Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies
BASSETTS VITAMINS£3.664.7★288 rev
Vitamin D3 4000 IU - 120 Gummies - 4 Months Supply - Cholecalciferol Form
WeightWorld£11.444.7★2,240 rev
Vitamin D 120 Gummies for Adults and Children - Contains 1000IU (25ug) VIT D3 Supplement for Immune Support - Easy Take Very Tasty Blackcurrant Flavour - 4 Month Supply
Club Vits£9.244.7★339 rev
Newest
by launch date
Vitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies
Youthful Roots£12.6613 rev
Wellgard Vegan Vitamin D3 K2 Gummies for Adults - Extra Strength D3 3000 IU (1500% NRV) & K2 Bone Muscle & Immune Support Orange Flavour 60 Vegan Gummies Gluten Free
Wellgard£10.3969 rev
Vitamin D3 Gummies 4000IU 100g - 60 Natural Orange Flavour Chewable Yummy Gummies - 2 Month Supply - Made in the UK
swiss bioenergetics£7.7680 rev
Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies
BASSETTS VITAMINS£3.66288 rev
Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
Incite Nutrition£8.026,903 rev
Trending
90-day click momentumVitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies
Youthful Roots£12.664.2★
Vitamin D Gummies - 4000 IU Vitamin D3 - Vegetarian & Gluten Free - VIT D Gummies for Bones & Teeth - Alternative to Vitamin D Tablets & Spray - 60 Gummies - 1 Month Supply - Novomins
novomins£14.784.5★
Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
Incite Nutrition£8.024.6★
Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS
Nutrigums£8.274.6★
VITALDIN Vitamin D3 Gummies 2.000 IU per Serving 70 Chewable Gummies (1-Month Supply); Fruit Flavour Vitamin D for Bone Health & Immune System Support Gluten Free for Kids & Adults
Vitaldin£7.774.6★
What buyers say about vitamin d gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy vitamin”
“Excellent product”
“The gummies actually taste really good”
“Good price”
“I like them because they are chewable”
“Easy and convenient”
“As advertised”
“dosage seems appropriate”
“No side effects”
“just a nice clean flavour you dont get fed up with”
What buyers complain about
“High dose can cause health issues”
“Not a great taste”
“Not the right type of Vitamin D for me I guess”
“Large capsules”
“Waste of money”
“rather dumb where I am normally perfectly healthy”
“Doesn't seem to work”
“Really disappointed that the primary ingredient is sunflower oil which isnt healthy at all”
“and NONE of them are what they claim”
“Usually hate orange flavour”
Top return reasons
Common questions
- Is vitamin d gummies profitable to sell on Amazon United Kingdom?
- The niche generates £199K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the vitamin d gummies niche?
- 22 brands and 57 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in vitamin d gummies?
- Top complaints mined from reviews: Dosage, Taste-Overall, Vitamin. The return rate is 0.1%.
- When does demand for vitamin d gummies peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vitamin d gummies niche?
- Listings span £3.66–£14.78; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 3,548 reviews — the moat a new listing must climb.