Vitamin D Gummies
FailPrices span $3.66–$14.78, mostly outside the sweet spot, so Vitamin D Gummies is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £199K/yr150K searches / yr
- 90-day growth
- -42.3%search demand this quarter
- Competition
- 55%top-5 click share · 22 brands · 57 sellers
Flapen Score
Vitamin D Gummies against its category
The dotted line is the Grocery average. Past it, Vitamin D Gummies is stronger. Inside it, weaker.
Market
The Vitamin D Gummies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vitamin D Gummies 150K times last year and spent an estimated £199K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -42.3%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £199Ka year
- Peak month
- February2.6× the quietest month
- Top search term
- vitamin d gummies93K searches a year
02 · Price
A sale here is worth £8.88.
Listings sell for £8.88 on average, from £3.66 to £14.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.88 that is £11K to £13K a year per listing.
- Average price
- £8.88under the $15 to $100 sweet spot
- Price range
- £3.66–£14.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #91 within Confectionery. It carries 3,548 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 7.7%
- Average rank
- #91in Confectionery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,548per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Vitamin D Gummies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 6,903
- Age
- 1y ago

Chewy Vites Adult High Strength Vitamin D3 60 Vitamin D Gummies 25 micrograms 1000 IU 2 Months Supply Vegan Real Fruit Juice Strawberry Flavour
- Price
- £6.47
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 5y ago

Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 1y ago

Vitamin D3 4000 IU - 120 Gummies - 4 Months Supply - Cholecalciferol Form
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 2,240
- Age
- 5y ago

Vitamin D 120 Gummies for Adults and Children - Contains 1000IU (25ug) VIT D3 Supplement for Immune Support - Easy Take Very Tasty Blackcurrant Flavour - 4 Month Supply
- Price
- £9.24
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Trending
90-day click momentum
Vitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies
- Price
- £12.66
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 5mo ago

Vitamin D Gummies - 4000 IU Vitamin D3 - Vegetarian & Gluten Free - VIT D Gummies for Bones & Teeth - Alternative to Vitamin D Tablets & Spray - 60 Gummies - 1 Month Supply - Novomins
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 5y ago

Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 6,903
- Age
- 1y ago

Adult Multi Vitality Gummy | 11 Essential Vitamins & Minerals A D E C B3 B6 B5 B12 Biotin Zinc & Iodine | Mixed Berry Flavour | 60 Vegan Gummies | Support Wellbeing & Immune System by NUTRIGUMS
- Price
- £8.27
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 2y ago

VITALDIN Vitamin D3 Gummies 2.000 IU per Serving 70 Chewable Gummies (1-Month Supply); Fruit Flavour Vitamin D for Bone Health & Immune System Support Gluten Free for Kids & Adults
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 1,464
- Age
- 5y ago
Newest
by launch date
Vitamin D3 Gummies 4000 IU High Strength for Adults Immune Bone & Muscle Support Vegetarian - Peach Flavour - Sugar Free 60 Gummies
- Price
- £12.66
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 5mo ago

Wellgard Vegan Vitamin D3 K2 Gummies for Adults - Extra Strength D3 3000 IU (1500% NRV) & K2 Bone Muscle & Immune Support Orange Flavour 60 Vegan Gummies Gluten Free
- Price
- £10.39
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 1y ago

Vitamin D3 Gummies 4000IU 100g - 60 Natural Orange Flavour Chewable Yummy Gummies - 2 Month Supply - Made in the UK
- Price
- £7.76
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago

Bassetts Adult Vitamin D 25g (1000 IU) Apple & Raspberry 30 Gummies
- Price
- £3.66
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 1y ago

Incite Nutrition Vitamin D Gummies. 120 Lemon Flavour Chewable High Strength Vitamin D 4000 iu Gummies. 4 Month Supply of D3 Vitamins for Muscle Function Immune Health and Year-Round Wellness
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 6,903
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
57
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
55%
Top 20: 97%
Open market
37%
- Incite Nutrition19%
- CHEWY VITES13%
- BASSETTS VITAMINS10%
- Vitammies8%
- WeightWorld7%
- Club Vits6%
Demand
Vitamin D Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Vitamin D Gummies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin d gummies93K/yr
- vitamin d gummies adults22K/yr
- vitamin d3 gummies8K/yr
- gummies vitamins d6K/yr
- vit d gummies5K/yr
- vitamin d chewable5K/yr
- chewable vitamin d6K/yr
- vitamin d3 gummies for adults3K/yr
- vitamin d gummy3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Gummies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
High dose can cause health issues
it looks as if the dosage is very high
Not accurate dosage
Not a great taste
I have only been taking them for a week so I have not noticed as yet any changes, hence the four stars, what I can say is they are tasteless, easy to swallow, dairy, gluten,sugar, fish, nut, and a few more things free of
Horrible Tast
Not the right type of Vitamin D for me I guess
Must have been severely deficient in vitamin D
my vitamin D levels were low
Large capsules
Small size
The tablets are small
Waste of money
Slightly more expensive
now very overpriced
Love
Healthy vitamin
Great vitamin
As described good value vitamins
Excellent product
the capsules feel high quality
Very good quality capsules
The gummies actually taste really good
Good taste
taste of orange
Good price
Good value for money
Amazing value
I like them because they are chewable
Easy to swallow
Easy to chew
Return
0.1% Return rate 0% Fixable by listing
Not the right type of Vitamin D for me I guess
Must have been severely deficient in vitamin D
my vitamin D levels were low
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Gummies questions
Answered from the same tracked data.









