Vital Wheat Gluten
FailThe top 5 brands take 97% of clicks, so Vital Wheat Gluten is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £111K/yr70K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 9 sellers
Flapen Score
Vital Wheat Gluten against its category
The dotted line is the Grocery average. Past it, Vital Wheat Gluten is stronger. Inside it, weaker.
Market
The Vital Wheat Gluten market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vital Wheat Gluten 70K times last year and spent an estimated £111K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.0% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £111Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- vital wheat gluten44K searches a year
02 · Price
A sale here is worth £9.91.
Listings sell for £9.91 on average, from £4.01 to £24.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.91 that is £5K to £7K a year per listing.
- Average price
- £9.91under the $15 to $100 sweet spot
- Price range
- £4.01–£24.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Baking Supplies. It carries 876 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #315in Baking Supplies
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 876per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vital Wheat Gluten products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago

yourhealthstore Premium Vital Wheat Gluten Flour 87.5% Protein Non GMO Vegan Recyclable Pouch Off white to yellow 1000 g
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,433
- Age
- 6y ago

Gluten (Vital Wheat Gluten) 1kg (BWFO)
- Price
- £6.13
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 3y ago

yourhealthstore Premium Vital Wheat Gluten Flour 300g 87.5% Protein Non GMO Vegan (Recyclable pouch)
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 2,433
- Age
- 6y ago

Vital Wheat Gluten Flour - 1kg
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago
Trending
estimated 90-day click momentum
Vital Wheat Gluten Flour - 1kg
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago

Vital Wheat Gluten 500g by Hatton Hill
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Wholefood Earth Vital Wheat Gluten Flour - 3kg Bulk Baking High Protein
- Price
- £24.14
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago

NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago

Vital Wheat Gluten 1kg by Hatton Hill
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch date
Vital Wheat Gluten 1kg by Hatton Hill
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Vital Wheat Gluten 500g by Hatton Hill
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Gluten (Vital Wheat Gluten) 1kg (BWFO)
- Price
- £6.13
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 3y ago

Gluten (Vital Wheat Gluten) 2.5kg (BWFO)
- Price
- £14.20
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 3y ago

NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- NKD Living40%
- yourhealthstore26%
- Buy Whole Foods Online14%
- Wholefood Earth9%
- Hatton Hill8%
- PURIMA3%
Demand
Vital Wheat Gluten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vital Wheat Gluten search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vital wheat gluten44K/yr
- wheat gluten7K/yr
- gluten8K/yr
- seitan flour4K/yr
- vital wheat gluten flour5K/yr
- anthonys vital wheat gluten 4 lb vegan non gmo keto friendly low carb2K/yr
Reviews and returns
What reviews say buyers love and hate about Vital Wheat Gluten
We read the reviews and the return reasons for every product selling here.
“Cuts down on the cost of buying strong bread flour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vital Wheat Gluten questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









