Vital Wheat Gluten
FailThe top 5 brands take 97% of clicks, so Vital Wheat Gluten is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £111K/yr70K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 9 sellers
Flapen Score
Vital Wheat Gluten against its category
The dotted line is the Grocery average. Past it, Vital Wheat Gluten is stronger. Inside it, weaker.
Market
The Vital Wheat Gluten market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vital Wheat Gluten 70K times last year and spent an estimated £111K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
16.0% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 16.0%
- Market size, estimated
- £111Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- vital wheat gluten44K searches a year
02 · Price
A sale here is worth £9.91.
Listings sell for £9.91 on average, from £4.01 to £24.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.91 that is £5K to £7K a year per listing.
- Average price
- £9.91under the $15 to $100 sweet spot
- Price range
- £4.01–£24.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Baking Supplies. It carries 876 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #315in Baking Supplies
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 876per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Vital Wheat Gluten products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago

yourhealthstore Premium Vital Wheat Gluten Flour 87.5% Protein Non GMO Vegan Recyclable Pouch Off white to yellow 1000 g
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,433
- Age
- 6y ago

Gluten (Vital Wheat Gluten) 1kg (BWFO)
- Price
- £6.13
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 3y ago

yourhealthstore Premium Vital Wheat Gluten Flour 300g 87.5% Protein Non GMO Vegan (Recyclable pouch)
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 2,433
- Age
- 6y ago

Vital Wheat Gluten Flour - 1kg
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago
Trending
90-day click momentum
Vital Wheat Gluten Flour - 1kg
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago

Vital Wheat Gluten 500g by Hatton Hill
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Wholefood Earth Vital Wheat Gluten Flour - 3kg Bulk Baking High Protein
- Price
- £24.14
- Rating
- 4.7/5
- Reviews
- 955
- Age
- 7y ago

NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago

Vital Wheat Gluten 1kg by Hatton Hill
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago
Newest
by launch date
Vital Wheat Gluten 1kg by Hatton Hill
- Price
- £9.00
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Vital Wheat Gluten 500g by Hatton Hill
- Price
- £7.04
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago

Gluten (Vital Wheat Gluten) 1kg (BWFO)
- Price
- £6.13
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 3y ago

Gluten (Vital Wheat Gluten) 2.5kg (BWFO)
- Price
- £14.20
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 3y ago

NKD Living Vital Wheat Gluten 1kg
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 1,332
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- NKD Living40%
- yourhealthstore26%
- Buy Whole Foods Online14%
- Wholefood Earth9%
- Hatton Hill8%
- PURIMA3%
Demand
Vital Wheat Gluten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vital Wheat Gluten search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vital wheat gluten44K/yr
- wheat gluten7K/yr
- gluten8K/yr
- seitan flour4K/yr
- vital wheat gluten flour5K/yr
- anthonys vital wheat gluten 4 lb vegan non gmo keto friendly low carb2K/yr
Reviews and returns
What reviews say buyers love and hate about Vital Wheat Gluten
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cuts down on the cost of buying strong bread flour
There is no taste to it and helps the rise, texture, as well as the softness to my bread
500g is a huge bag
I have seen people say that wheat gluten has a slightly bitter taste compared to the slower
Love
This has totally enhanced my bread making
Perfect for bread baking
so good for batch cooking
Good and consistent product
Great for making seitan, good quality
Excellent product
Easy to use
Very easy to work with
easy and quick to make, and the bag reseals well in between uses
As described
Just what I needed
Fine gluten flour, great for making seitan
still the same high quality wheat gluten
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vital Wheat Gluten questions
Answered from the same tracked data.









