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Violet Creams

Fail

Demand is soft, at -48.1% this quarter, so Violet Creams is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£26K/yr33K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 31 sellers

Flapen Score

Violet Creams against its category

The dotted line is the Grocery average. Past it, Violet Creams is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Violet Creams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Violet Creams 33K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
4.9%
Market size, estimated
£26Ka year
Peak month
December9.4× the quietest month
Top search term
rose and violet creams14K searches a year

02 · Price

A sale here is worth £16.55.

Listings sell for £16.55 on average, from £3.76 to £56.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.55 that is £0 to £2K a year per listing.

Average price
£16.55inside the $15 to $100 sweet spot
Price range
£3.76–£56.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #1,046 within Chocolate Candy. It carries 137 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
70%
Out of stock, average day
33.3%
Average rank
#1,046in Chocolate Candy
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
137per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Violet Creams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Whitakers Chocolates30%
  • Friars23%
  • Charbonnel et Walker14%
  • BEECH'S9%
  • Houseofchocolate8%
  • Generic5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Violet Creams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Violet Creams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose and violet creams14K/yr
  • rose and violet creams chocolates8K/yr
  • beeches chocolate9K/yr
  • beech2K/yr

Reviews and returns

What reviews say buyers love and hate about Violet Creams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.31

Expensive

EXTREMELY overpriced

Very expensive

Advertised Vs Actual Product11%−0.06

I am sure they are not supposed to look like this

not as advertised

Sweetness11%−0.03

Not worth money 9 chocolates in box £1:10 per sweet

All sugary sweetness, and nothing else

saying they were MUCH too sweet

Quality-Overall10%−0.02

I was disopointed in the quality of the chocolate creams

The box is plain and looks cheap

Size-Overall10%+0.08

Small

TINY, rreally tiny

I expect to get something bigger than the palm of my hand

Love

Taste-Overall46%+3.22

Delicious chocolate

So nice to find a chocolate that is my fav

Good taste

Quality-Overall12%−0.02

Good quality chocolate, tastes lovely

Excellent quality

quality

Vegan/Organic9%+0.66

Lovely treat for that special Vegan person in your life

Lovely vegan treat

Vegan

Gifting Purpose8%+0.57

Ideal gift

A perfect gift

Kids loved these gift value

Sweetness6%−0.03

Great item for chocolate cream lovers

Gorgeous chocolates

Thick, delectably smooth dark chocolate, with tender succulent stem ginger

FAQ

Common Violet Creams questions

Answered from the same tracked data.