Vinegar
FailPrices span $0.50–$15.60, mostly outside the sweet spot, so Vinegar is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £350K/yr325K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 54 sellers
Flapen Score
Vinegar against its category
The dotted line is the Grocery average. Past it, Vinegar is stronger. Inside it, weaker.
Market
The Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vinegar 325K times last year and spent an estimated £350K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
17.5% of searches ended in a purchase last week.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £350Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- vinegar304K searches a year
02 · Price
A sale here is worth £6.15.
Listings sell for £6.15 on average, from £0.50 to £15.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.15 that is £15K to £18K a year per listing.
- Average price
- £6.15under the $15 to $100 sweet spot
- Price range
- £0.50–£15.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 4,721 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 4.4%
- Average rank
- #28in Oils, Vinegars & Salad Dressings
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,721per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Vinegar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hexeal White Vinegar 10L 2 x 5L of Food Grade White Vinegar for Cooking Cleaning Pickling & Baking Cleans Surfaces Deodorises & Removes Grime
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 17,561
- Age
- 8y ago
White Vinegar 5L | Food Grade | Baking Pickling Marinating | UK Made | (Pack of 1) 5 Litres
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 6y ago
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago
Sarsons Malt Vinegar 400ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 13y ago
White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago
Trending
90-day click momentum
FILO High-Strength White Vinegar 20% 5L | Natural Weed Killer | Extra-Strong Multi-Purpose Cleaner | Industrial and Household Use | Food Grade Cleaning Vinegar.
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 7mo ago
Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago
Puregro White Vinegar 5 Litres (Pack of 2)
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 4y ago
Aksoy Distilled White Spirit Vinegar 5L | Ideal for Cleaning Pickling Marinating Cooking & Natural Weed Control Multi-Purpose Descaling & Odour Removal
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 2,205
- Age
- 6y ago
White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago
Newest
by launch dateFILO High-Strength White Vinegar 20% 5L | Natural Weed Killer | Extra-Strong Multi-Purpose Cleaner | Industrial and Household Use | Food Grade Cleaning Vinegar.
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 7mo ago
Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 1y ago
White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago
Hazlemere Fine Foods Hazlemere Distilled White Vinegar 1l
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 330
- Age
- 2y ago
White Vinegar 5L - Food Grade Suitable for Cleaning Cooking Baking Pickling Marinating Weed Killer
- Price
- £7.52
- Rating
- 4.7/5
- Reviews
- 3,307
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
54
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Hexeal32%
- CONSUMER'S PRIDE22%
- Sarson's19%
- AKSOY7%
- Morrisons7%
- HAZLEMERE FINE FOODS4%
- Open — no brand owns it (5 brands, 10%)
Demand
Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vinegar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vinegar304K/yr
- white vinegar for cooking5K/yr
- vinegar white3K/yr
- vinigar2K/yr
- vinegars8K/yr
- vinger2K/yr
Reviews and returns
What reviews say buyers love and hate about Vinegar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not strong enough very weak
Need to be strong
not as strong
smells like vinegar
odour building up inside of washing machine
It killed my kitchen sink smell
its probably been watered down
heavily diluted product
This vinegar was half water
Impossible to open, wouldnt recommend
Will be difficult to open
Little tricky to pour out when full
Not happy with the quality, and the appearance, it feels very diluted
Bad quality
Not a good quality
Love
Good value for money
Fair price
Fairly priced
An effective cleaner
Excellent for cleaning
Cleans so well
Excellent product
Good quality will last a few months
Great quality and fantastic value for money, large size bottle
As described
Just what I needed
Does what it says
Easy to use
Very handy
easy to use and handy containers
Return
0.0% Return rate 7% Fixable by listing
smells like vinegar
odour building up inside of washing machine
It killed my kitchen sink smell
Impossible to open, wouldnt recommend
Will be difficult to open
Little tricky to pour out when full
Disappointing it didn't do what it was supposed to do
Dis not do the job
didnt work as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinegar questions
Answered from the same tracked data.