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Vinegar

Fail

Prices span $0.50–$15.60, mostly outside the sweet spot, so Vinegar is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£350K/yr325K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
67%top-5 click share · 11 brands · 54 sellers

Flapen Score

Vinegar against its category

The dotted line is the Grocery average. Past it, Vinegar is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinegar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vinegar 325K times last year and spent an estimated £350K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
17.5%
Market size, estimated
£350Ka year
Peak month
May1.4× the quietest month
Top search term
vinegar304K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £0.50 to £15.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.15 that is £15K to £18K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£0.50–£15.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 4,721 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
4.4%
Average rank
#28in Oils, Vinegars & Salad Dressings
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,721per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Vinegar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

54

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

10%

  • Hexeal32%
  • CONSUMER'S PRIDE22%
  • Sarson's19%
  • AKSOY7%
  • Morrisons7%
  • HAZLEMERE FINE FOODS4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Vinegar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vinegar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vinegar304K/yr
  • white vinegar for cooking5K/yr
  • vinegar white3K/yr
  • vinigar2K/yr
  • vinegars8K/yr
  • vinger2K/yr

Reviews and returns

What reviews say buyers love and hate about Vinegar

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
14%of negative reviews mention “Strength”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not strong enough very weak”
A buyer, on “Strength”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vinegar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data