Vinegar
FailPrices span $0.50–$15.60, mostly outside the sweet spot, so Vinegar is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £350K/yr325K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 54 sellers
Flapen Score
Vinegar against its category
The dotted line is the Grocery average. Past it, Vinegar is stronger. Inside it, weaker.
Market
The Vinegar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vinegar 325K times last year and spent an estimated £350K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £350Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- vinegar304K searches a year
02 · Price
A sale here is worth £6.15.
Listings sell for £6.15 on average, from £0.50 to £15.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £6.15 that is £15K to £18K a year per listing.
- Average price
- £6.15under the $15 to $100 sweet spot
- Price range
- £0.50–£15.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #28 within Oils, Vinegars & Salad Dressings. It carries 4,721 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 4.4%
- Average rank
- #28in Oils, Vinegars & Salad Dressings
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,721per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Vinegar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hexeal White Vinegar 10L 2 x 5L of Food Grade White Vinegar for Cooking Cleaning Pickling & Baking Cleans Surfaces Deodorises & Removes Grime
- Price
- £7.85
- Rating
- 4.7/5
- Reviews
- 17,561
- Age
- 8y ago

White Vinegar 5L | Food Grade | Baking Pickling Marinating | UK Made | (Pack of 1) 5 Litres
- Price
- £5.84
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 6y ago

Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Sarsons Malt Vinegar 400ml
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 879
- Age
- 13y ago

White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago
Trending
estimated 90-day click momentum
FILO High-Strength White Vinegar 20% 5L | Natural Weed Killer | Extra-Strong Multi-Purpose Cleaner | Industrial and Household Use | Food Grade Cleaning Vinegar.
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 7mo ago

Sarsons Original Malt Vinegar 250ml
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 10y ago

Puregro White Vinegar 5 Litres (Pack of 2)
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 4y ago

Aksoy Distilled White Spirit Vinegar 5L | Ideal for Cleaning Pickling Marinating Cooking & Natural Weed Control Multi-Purpose Descaling & Odour Removal
- Price
- £5.04
- Rating
- 4.7/5
- Reviews
- 2,205
- Age
- 6y ago

White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago
Newest
by launch date
FILO High-Strength White Vinegar 20% 5L | Natural Weed Killer | Extra-Strong Multi-Purpose Cleaner | Industrial and Household Use | Food Grade Cleaning Vinegar.
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 271
- Age
- 7mo ago

Aksoy Distilled White Spirit Vinegar 1.5L | Perfect for Cleaning Pickling Marinating Cooking & Natural Weed Killer | Food-Grade & Multi-Purpose Vinegar
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 626
- Age
- 1y ago

White Vinegar 2x5L | Food Grade Baking Pickling Marinating | UK Made | (Pack of 2) 10 Litres
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 5,837
- Age
- 1y ago

Hazlemere Fine Foods Hazlemere Distilled White Vinegar 1l
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 330
- Age
- 2y ago

White Vinegar 5L - Food Grade Suitable for Cleaning Cooking Baking Pickling Marinating Weed Killer
- Price
- £7.52
- Rating
- 4.7/5
- Reviews
- 3,307
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
54
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
10%
- Hexeal32%
- CONSUMER'S PRIDE22%
- Sarson's19%
- AKSOY7%
- Morrisons7%
- HAZLEMERE FINE FOODS4%
- Open — no brand owns it (5 brands, 10%)
Demand
Vinegar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vinegar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vinegar304K/yr
- white vinegar for cooking5K/yr
- vinegar white3K/yr
- vinigar2K/yr
- vinegars8K/yr
- vinger2K/yr
Reviews and returns
What reviews say buyers love and hate about Vinegar
We read the reviews and the return reasons for every product selling here.
“Not strong enough very weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinegar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









