How competitive is the Vim niche on Amazon United Kingdom?

8 brands and 68 sellers compete in Vim on Amazon United Kingdom. The top 5 Vim products take 88% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Vim?

Vim buyers on Amazon United Kingdom complain most about Ease Of Cleaning, Value For Money, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vim niche?

Vim sells for £10.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.17–£32.23. The average incumbent carries 3,563 reviews — the moat a new listing must climb.

Vim

a concentrated shelf (top 5 take 88% of clicks) — Vim doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vim profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vim is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.

Vim: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.2% over the last 90 days and 7.2% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr6K

Search volume / yr+12.2%63K

Conversion rate7.2%

Avg price£10.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 68

Top-5 product click share88%

Open market7%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Vim products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)

Price: £8.30
Rating: 4.7/5
Reviews: 852
Age: 6y ago

Ajax All-Purpose Powder Cleaner With Bleach 21 oz

Price: £7.35
Rating: 4.6/5
Reviews: 2,199
Age: 13y ago

Vim Vim Classic Scouring Powder 500G x 2

Price: £10.21
Rating: 4.5/5
Reviews: 126
Age: 11y ago

Vim Cleaning Clorex Biodegradable 825 ml

Price: £7.51
Rating: 4.4/5
Reviews: 283
Age: 10y ago

Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack

Price: £11.00
Rating: 4.6/5
Reviews: 2,880
Age: 12y ago

Newest

by launch date

Bar Keepers Friend Cleanser 12 oz (340 g)

Price: £8.05
Rating: 4.4/5
Reviews: 16,750
Age: 5y ago

Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)

Price: £8.30
Rating: 4.7/5
Reviews: 852
Age: 6y ago

Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml

Price: £1.17
Rating: 4.6/5
Reviews: 1,732
Age: 7y ago

Vim Clorex Set of 12 Powder 750 g Detergents and Household Cleaning

Price: £32.23
Rating: 4.5/5
Reviews: 37
Age: 8y ago

Vim Cleaning Clorex Biodegradable 825 ml

Price: £7.51
Rating: 4.4/5
Reviews: 283
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

VİM39%
AJAX35%
VIM12%
Bar Keepers Friend5%
Comet3%
DRINT3%
Open — no brand owns it (2 brands, 5%)

Vim demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR7.2%Products10Brands8Top 5 Brands93%OOS Rate8.6%Rating4.5★Reviews3,563Avg BSR#489

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Vim search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vim23K/yr +34.4%5.8% conv.
ajax cleaning powder16K/yr -3.0%8.2% conv.
ajax powder5K/yr +20.4%3.3% conv.
vim scouring powder5K/yr -17.1%7.7% conv.
comet cleaning powder4K/yr +24.8%3.1% conv.
cleaning powder4K/yr -3.8%2.0% conv.
scouring powder4K/yr -8.0%6.4% conv.
vim cleaner2K/yr +11.8%6.7% conv.

What reviews say buyers love and hate about Vim

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Ease Of Cleaning37%

“Clean easy”

Quality-Overall21%

“Good effective product”

Advertised Vs Actual Product8%

“As advertised, brilliant”

Value For Money7%

“Worth the money”

Efficiency5%

“Really does work”

What buyers complain about

70% of reviews

Ease Of Cleaning18%

“a huge mess to clean up”

Value For Money11%

“found cheaper in B&M”

Leak-Proof10%

“leaking ok versatile ok witness not sure yet”

Rusts/Corrodes9%

“I am devastated as the tiny rust spots were barely noticable”

Smell6%

“It was so bad that the delivery driver told me to handle it carefully because of the strong chemical smell”

Vim return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

33%

2Functionality-Overall

14%

3Stain Resistance

4Product Condition

5Advertised Vs Actual Product

Common Vim questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vim 39/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 10 tracked products. Search demand moved +12.2% over the last 90 days.