vim
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Price range
Good£1.17–£32.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,563.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 63K searches
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, vim is a £50K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vim market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 10%
- Out of stock
- 8.6%
- Avg brand age
- 61 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- VİM39%
- AJAX35%
- VIM12%
- Bar Keepers Friend5%
- Comet3%
- DRINT3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vim search terms
- vim23K/yr
- ajax cleaning powder16K/yr
- ajax powder5K/yr
- vim scouring powder5K/yr
- comet cleaning powder4K/yr
- cleaning powder4K/yr
- scouring powder4K/yr
- vim cleaner2K/yr
Top vim products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
VİM£8.304.7★852 rev
Ajax All-Purpose Powder Cleaner With Bleach 21 oz
AJAX£7.354.6★2,199 rev
Vim Vim Classic Scouring Powder 500G x 2
VIM£10.214.5★126 rev
Vim Cleaning Clorex Biodegradable 825 ml
VIM£7.514.4★283 rev
Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack
Comet£11.004.6★2,880 rev
Newest
by launch date
Bar Keepers Friend Cleanser 12 oz (340 g)
Bar Keepers Friend£8.0516,750 rev
Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
VİM£8.30852 rev
Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml
Astonish£1.171,732 rev
Vim Clorex Set of 12 Powder 750 g Detergents and Household Cleaning
Vim Clorex£32.2337 rev
Vim Cleaning Clorex Biodegradable 825 ml
VIM£7.51283 rev
Trending
90-day click momentumComet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack
Comet£11.004.6★
Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml
Astonish£1.174.6★
Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
VİM£8.304.7★
Ajax All-Purpose Powder Cleaner With Bleach 21 oz
AJAX£7.354.6★
Vim Cleaning Clorex Biodegradable 825 ml
VIM£7.514.4★
What buyers say about vim
What buyers praise and complain about, mined from review topics.What buyers love
“Clean easy”
“Good effective product”
“As advertised, brilliant”
“Worth the money”
“Really does work”
“So within 1 min the pan looks like brand new again”
“Always useful to have”
“Good baking soda and good value”
“Its quite strong”
“Environment friendly”
What buyers complain about
“a huge mess to clean up”
“found cheaper in B&M”
“leaking ok versatile ok witness not sure yet”
“I am devastated as the tiny rust spots were barely noticable”
“It was so bad that the delivery driver told me to handle it carefully because of the strong chemical smell”
“burnt stains from pots”
“then it's not a quality product or value for money”
“Useless doesn't do what it says”
“which left black marks”
“its a nightmare to squeeze out of the bottle”
Top return reasons
Common questions
- Is vim profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 10 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the vim niche?
- 8 brands and 68 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in vim?
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for vim peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vim niche?
- Listings span £1.17–£32.23; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 3,563 reviews — the moat a new listing must climb.