Vim
FailThe top 5 products take 88% of clicks, so Vim is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £50K/yr63K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 88%top-5 click share · 8 brands · 68 sellers
Flapen Score
Vim against its category
The dotted line is the Grocery average. Past it, Vim is stronger. Inside it, weaker.
Market
The Vim market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vim 63K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £50Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- vim23K searches a year
02 · Price
A sale here is worth £10.98.
Listings sell for £10.98 on average, from £1.17 to £32.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.
- Average price
- £10.98under the $15 to $100 sweet spot
- Price range
- £1.17–£32.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #489 within Household Cleaners. It carries 3,563 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 70%
- Out of stock, average day
- 8.6%
- Average rank
- #489in Household Cleaners
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,563per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vim products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
- Price
- £8.30
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 6y ago

Ajax All-Purpose Powder Cleaner With Bleach 21 oz
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 2,199
- Age
- 13y ago

Vim Vim Classic Scouring Powder 500G x 2
- Price
- £10.21
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 11y ago

Vim Cleaning Clorex Biodegradable 825 ml
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 10y ago

Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 2,880
- Age
- 12y ago
Trending
90-day click momentum
Comet Cleaner with Bleach Powder Lavender Fresh 21-Ounces Scratch-Free 2-Pack
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 2,880
- Age
- 12y ago

Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,732
- Age
- 7y ago

Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
- Price
- £8.30
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 6y ago

Ajax All-Purpose Powder Cleaner With Bleach 21 oz
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 2,199
- Age
- 13y ago

Vim Cleaning Clorex Biodegradable 825 ml
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 10y ago
Newest
by launch date
Bar Keepers Friend Cleanser 12 oz (340 g)
- Price
- £8.05
- Rating
- 4.4/5
- Reviews
- 16,750
- Age
- 5y ago

Vim Classic Scourer Extra Whitening Powder with Bleach 750 g (Pack of 2)
- Price
- £8.30
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 6y ago

Astonish Multi-Purpose Deep Cleaning Cream Cleaner with Bleach 500ml
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 1,732
- Age
- 7y ago

Vim Clorex Set of 12 Powder 750 g Detergents and Household Cleaning
- Price
- £32.23
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8y ago

Vim Cleaning Clorex Biodegradable 825 ml
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 283
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- VİM39%
- AJAX35%
- VIM12%
- Bar Keepers Friend5%
- Comet3%
- DRINT3%
- Open — no brand owns it (2 brands, 5%)
Demand
Vim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vim search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vim23K/yr
- ajax cleaning powder16K/yr
- ajax powder5K/yr
- vim scouring powder5K/yr
- comet cleaning powder4K/yr
- cleaning powder4K/yr
- scouring powder4K/yr
- vim cleaner2K/yr
Reviews and returns
What reviews say buyers love and hate about Vim
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a huge mess to clean up
sadly not very effective at cleaning
A little messy as its a powder
found cheaper in B&M
exorbantly expensive -
Overpriced
leaking ok versatile ok witness not sure yet
The tap developed a leak
spilling contents out of packaging
I am devastated as the tiny rust spots were barely noticable
unfortunately most stainless steel kitchen items are low quality steel and do rust
Bought it to clean rust appearing on my BBQ
It was so bad that the delivery driver told me to handle it carefully because of the strong chemical smell
I dont like the smell
Love
Clean easy
Good cleaning
Cleans beautifully
Good effective product
Great all-rounder
Excellent product
As advertised, brilliant
Did the job they said it would do
just what i wanted
Worth the money
Good value for money
Good value
Really does work
reduces the effort required to scrub It's very efficient
Works well
Return
0.1% Return rate 11% Fixable by listing
leaking ok versatile ok witness not sure yet
The tap developed a leak
spilling contents out of packaging
burnt stains from pots
leaving it stained
Useless doesn't do what it says
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vim questions
Answered from the same tracked data.









