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Vim

Fail

The top 5 products take 88% of clicks, so Vim is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£50K/yr63K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
88%top-5 click share · 8 brands · 68 sellers

Flapen Score

Vim against its category

The dotted line is the Grocery average. Past it, Vim is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vim market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vim 63K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
7.2%
Market size, estimated
£50Ka year
Peak month
May1.3× the quietest month
Top search term
vim23K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £1.17 to £32.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£1.17–£32.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #489 within Household Cleaners. It carries 3,563 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
70%
Out of stock, average day
8.6%
Average rank
#489in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,563per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vim products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

68

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

5%

  • VİM39%
  • AJAX35%
  • VIM12%
  • Bar Keepers Friend5%
  • Comet3%
  • DRINT3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Vim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vim search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vim23K/yr
  • ajax cleaning powder16K/yr
  • ajax powder5K/yr
  • vim scouring powder5K/yr
  • comet cleaning powder4K/yr
  • cleaning powder4K/yr
  • scouring powder4K/yr
  • vim cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Vim

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“a huge mess to clean up”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vim questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data