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Vim

Fail

The top 5 products take 88% of clicks, so Vim is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£50K/yr63K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
88%top-5 click share · 8 brands · 68 sellers

Flapen Score

Vim against its category

The dotted line is the Grocery average. Past it, Vim is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vim market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vim 63K times last year and spent an estimated £50K. The top 5 brands take 93% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
7.2%
Market size, estimated
£50Ka year
Peak month
May1.3× the quietest month
Top search term
vim23K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £1.17 to £32.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£1.17–£32.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #489 within Household Cleaners. It carries 3,563 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
70%
Out of stock, average day
8.6%
Average rank
#489in Household Cleaners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,563per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Vim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

68

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • VİM39%
  • AJAX35%
  • VIM12%
  • Bar Keepers Friend5%
  • Comet3%
  • DRINT3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Vim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vim23K/yr
  • ajax cleaning powder16K/yr
  • ajax powder5K/yr
  • vim scouring powder5K/yr
  • comet cleaning powder4K/yr
  • cleaning powder4K/yr
  • scouring powder4K/yr
  • vim cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Vim

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning18%+1.02

a huge mess to clean up

sadly not very effective at cleaning

A little messy as its a powder

Value For Money11%−0.02

found cheaper in B&M

exorbantly expensive -

Overpriced

Leak-Proof10%

leaking ok versatile ok witness not sure yet

The tap developed a leak

spilling contents out of packaging

Rusts/Corrodes9%−0.08

I am devastated as the tiny rust spots were barely noticable

unfortunately most stainless steel kitchen items are low quality steel and do rust

Bought it to clean rust appearing on my BBQ

Smell6%−0.09

It was so bad that the delivery driver told me to handle it carefully because of the strong chemical smell

I dont like the smell

Love

Ease Of Cleaning37%+1.02

Clean easy

Good cleaning

Cleans beautifully

Quality-Overall21%+1.41

Good effective product

Great all-rounder

Excellent product

Advertised Vs Actual Product8%+0.18

As advertised, brilliant

Did the job they said it would do

just what i wanted

Value For Money7%−0.02

Worth the money

Good value for money

Good value

Efficiency5%+0.70

Really does work

reduces the effort required to scrub It's very efficient

Works well

Return

0.1% Return rate 11% Fixable by listing

Leak-Proof33%▆▅▁▁█▄

leaking ok versatile ok witness not sure yet

The tap developed a leak

spilling contents out of packaging

Functionality-Overall14%▃▃█▃▁▃
Stain Resistance8%▁▇▁█▆▁

burnt stains from pots

leaving it stained

Product Condition6%█▃▁▁▁▁
Advertised Vs Actual Product6%▁█▁▁▁▆

Useless doesn't do what it says

FAQ

Common Vim questions

Answered from the same tracked data.