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Vileda Flat Mop Head Replacement

Fail

Demand is soft, at -25.9% this quarter, so Vileda Flat Mop Head Replacement is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£97K/yr123K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 189 sellers

Flapen Score

Vileda Flat Mop Head Replacement against its category

The dotted line is the Grocery average. Past it, Vileda Flat Mop Head Replacement is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vileda Flat Mop Head Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vileda Flat Mop Head Replacement 123K times last year and spent an estimated £97K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
7.6%
Market size, estimated
£97Ka year
Top search term
vileda magic mop flat refill11K searches a year

02 · Price

A sale here is worth £10.36.

Listings sell for £10.36 on average, from £4.41 to £20.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.36 that is £3K to £5K a year per listing.

Average price
£10.36under the $15 to $100 sweet spot
Price range
£4.41–£20.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #268 within Cleaning Tools. It carries 1,917 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
20.9%
Average rank
#268in Cleaning Tools
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,917per listing
Listings tracked
24

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Vileda Flat Mop Head Replacement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

189

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 95%

Open market

8%

  • Vileda73%
  • KxrTpx6%
  • fKiZanthene4%
  • Generic3%
  • Pedicur3%
  • Houbobo2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Vileda Flat Mop Head Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Search terms

Top Vileda Flat Mop Head Replacement search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vileda magic mop flat refill11K/yr
  • vileda magic mop20K/yr
  • vileda spray mop head replacement17K/yr
  • vileda flat mop head replacement12K/yr
  • vileda 1-2 spray mop pads12K/yr
  • vileda sponge mop head replacement6K/yr
  • vileda magic mop head replacement13K/yr
  • vileda sponge mop5K/yr
  • vileda replacement pads3K/yr
  • vileda magic mop flat3K/yr

Reviews and returns

What reviews say buyers love and hate about Vileda Flat Mop Head Replacement

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.6%of orders come back
“The poppers are just too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vileda Flat Mop Head Replacement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data