vietnamese coffee
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great356.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.31–£29.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£41K£41K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, vietnamese coffee is a £41K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vietnamese coffee market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £46K–£58K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 2.1%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
2%
- Trung Nguyen56%
- Brown Bear13%
- Vietnamese Coffee11%
- Nam Song8%
- Thang Long7%
- Vmart3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 30 weeks — -15.2% search growth over the last 90 days.Top vietnamese coffee search terms
- vietnamese coffee50K/yr
- trung nguyen coffee8K/yr
- vietnamese coffee beans5K/yr
Top vietnamese coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Trung Nguyen Vietnamese Coffee - Gourmet Blend 500g
Trung Nguyen£8.894.2★512 rev
Vietnamese Ground Coffee Sa Blend by Vietnamese Coffee Co Authentic Robusta & Arabica Coffee For Phin Filter Cafetiere & Iced Coffee Chocolate Vanilla & Caramel Notes 220g
Vietnamese Coffee£8.964.5★43 rev
TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr
Trung Nguyen£12.494.6★2,627 rev
TRUNG NGUYEN G7 Instant Coffee (Coffee Mix 3in1) 16g X 21 bags Vietnamese Coffee
Trung Nguyen£7.974.4★206 rev
Trung Nguyen Coffee Sang Tao 1 Vietnamese Coffee
Trung Nguyen£7.314.6★168 rev
Newest
by launch date
Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing
Nam Song£9.9836 rev
Nam Song Vietnamese Coffee Maker Set 8oz Stainless Steel Phin Coffee Filter with 220g Ground Vietnam Roast & Dairy Condensed Milk No Paper Filters Needed
Nam Song£29.1912 rev
Vietnamese Ground Coffee 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
Brown Bear£7.9859 rev
Vietnamese Coffee Beans 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
Brown Bear£7.9451 rev
Vietnamese Coffee Beans 1kg - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
Brown Bear£19.5476 rev
Trending
90-day click momentum
Trung Nguyen Creative 4 Vietnamese Ground Coffee 250G
genetsy£11.064.4★
TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr
Trung Nguyen£12.494.6★
Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing
Nam Song£9.984.4★
Trung Nguyen Premium Blend Vietnamese Ground Coffee Beans 425g - Strong Aroma and Flavourful
Vmart£14.974.4★
![Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen [Foods]](https://m.media-amazon.com/images/I/41r6To9JFbL.jpg)
Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen [Foods]
Trung Nguyen£7.954.4★
What buyers say about vietnamese coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty coffee”
“The flavour is strong”
“caffeine than many supermarket blends”
“The aroma from the coffee is lovely too”
“Quality of product is strong”
“Excellent product worth the money spent”
“with a slightly smoky sweetness that already hints at the molasses and toffee notes mentioned”
“just as advertised”
“it's extremely convenient”
“the end result was smooth with no graininess”
What buyers complain about
“bland for my taste”
“Not as advertised”
“pricey”
“not strength of 5”
“Delishious, slight chocolate aftertaste”
“The opening is not very wide”
“I've removed 1 star as the quality control on the soldering finish for the handle seems to be poor”
“if you are planning on just having it black as you as you would an espresso you may find it too bitter”
“It is very caffeinated”
“A bit annoying to clean”
Top return reasons
Common questions
- Is vietnamese coffee profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the vietnamese coffee niche?
- 7 brands and 27 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vietnamese coffee?
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
- What does it cost to enter the vietnamese coffee niche?
- Listings span £7.31–£29.19; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.