How competitive is the Vietnamese Coffee niche on Amazon United Kingdom?

7 brands and 27 sellers compete in Vietnamese Coffee on Amazon United Kingdom. The top 5 Vietnamese Coffee products take 58% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Vietnamese Coffee niche?

Vietnamese Coffee sells for £11.58 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.31–£29.19. The average incumbent carries 356 reviews — the moat a new listing must climb.

Vietnamese Coffee

a small market ($41K/yr) — Vietnamese Coffee doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Vietnamese Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vietnamese Coffee is a £41K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.

Vietnamese Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 5.7% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr5K

Search volume / yr-15.2%63K

Conversion rate5.7%

Avg price£11.58

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 27

Top-5 product click share58%

Open market5%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Vietnamese Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Trung Nguyen Vietnamese Coffee - Gourmet Blend 500g

Price: £8.89
Rating: 4.2/5
Reviews: 512
Age: 14y ago

Vietnamese Ground Coffee Sa Blend by Vietnamese Coffee Co Authentic Robusta & Arabica Coffee For Phin Filter Cafetiere & Iced Coffee Chocolate Vanilla & Caramel Notes 220g

Price: £8.96
Rating: 4.5/5
Reviews: 43
Age: 3y ago

TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr

Price: £12.49
Rating: 4.6/5
Reviews: 2,627
Age: 12y ago

TRUNG NGUYEN G7 Instant Coffee (Coffee Mix 3in1) 16g X 21 bags Vietnamese Coffee

Price: £7.97
Rating: 4.4/5
Reviews: 206
Age: 9y ago

Trung Nguyen Coffee Sang Tao 1 Vietnamese Coffee

Price: £7.31
Rating: 4.6/5
Reviews: 168
Age: 13y ago

Newest

by launch date

Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing

Price: £9.98
Rating: 4.4/5
Reviews: 36
Age: 6mo ago

Nam Song Vietnamese Coffee Maker Set 8oz Stainless Steel Phin Coffee Filter with 220g Ground Vietnam Roast & Dairy Condensed Milk No Paper Filters Needed

Price: £29.19
Rating: 4.5/5
Reviews: 12
Age: 2y ago

Vietnamese Ground Coffee 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears

Price: £7.98
Rating: 4.1/5
Reviews: 59
Age: 2y ago

Vietnamese Coffee Beans 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears

Price: £7.94
Rating: 4.2/5
Reviews: 51
Age: 2y ago

Vietnamese Coffee Beans 1kg - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears

Price: £19.54
Rating: 4.2/5
Reviews: 76
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Trung Nguyen56%
Brown Bear13%
Vietnamese Coffee11%
Nam Song8%
Thang Long7%
Vmart3%
Open — no brand owns it (1 brand, 2%)

Vietnamese Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR5.7%Products18Brands7Top 5 Brands95%OOS Rate2.1%Rating4.4★Reviews356Avg BSR#277

Top Vietnamese Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vietnamese coffee50K/yr -17.1%5.6% conv.
trung nguyen coffee8K/yr +2.6%5.1% conv.
vietnamese coffee beans5K/yr -26.6%6.4% conv.

What reviews say buyers love and hate about Vietnamese Coffee

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Taste-Overall26%

“Tasty coffee”

Flavor14%

“The flavour is strong”

Caffeine Content13%

“caffeine than many supermarket blends”

Smell7%

“The aroma from the coffee is lovely too”

Quality-Overall6%

“Quality of product is strong”

What buyers complain about

63% of reviews

Taste-Overall18%

“bland for my taste”

Advertised Vs Actual Product10%

“Not as advertised”

Value For Money9%

“pricey”

Strength6%

“not strength of 5”

Flavor5%

“Delishious, slight chocolate aftertaste”

Vietnamese Coffee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

31%

2Filtration

15%

3Product Condition

12%

4Moist/Dry

5Value For Money

Common Vietnamese Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vietnamese Coffee 44/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.

Vietnamese Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.