Vietnamese Coffee
FailShoppers spend only $41K a year here, so Vietnamese Coffee is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £41K/yr63K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 27 sellers
Flapen Score
Vietnamese Coffee against its category
The dotted line is the Grocery average. Past it, Vietnamese Coffee is stronger. Inside it, weaker.
Market
The Vietnamese Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vietnamese Coffee 63K times last year and spent an estimated £41K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £41Ka year
- Top search term
- vietnamese coffee50K searches a year
02 · Price
A sale here is worth £11.58.
Listings sell for £11.58 on average, from £7.31 to £29.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.58 that is £1K to £3K a year per listing.
- Average price
- £11.58under the $15 to $100 sweet spot
- Price range
- £7.31–£29.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #277 within Coffee. It carries 356 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 2.1%
- Average rank
- #277in Coffee
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 356per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vietnamese Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trung Nguyen Vietnamese Coffee - Gourmet Blend 500g
- Price
- £8.89
- Rating
- 4.2/5
- Reviews
- 512
- Age
- 14y ago

Vietnamese Ground Coffee Sa Blend by Vietnamese Coffee Co Authentic Robusta & Arabica Coffee For Phin Filter Cafetiere & Iced Coffee Chocolate Vanilla & Caramel Notes 220g
- Price
- £8.96
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 3y ago

TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr
- Price
- £12.49
- Rating
- 4.6/5
- Reviews
- 2,627
- Age
- 12y ago

TRUNG NGUYEN G7 Instant Coffee (Coffee Mix 3in1) 16g X 21 bags Vietnamese Coffee
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 9y ago

Trung Nguyen Coffee Sang Tao 1 Vietnamese Coffee
- Price
- £7.31
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 13y ago
Trending
90-day click momentum
Trung Nguyen Creative 4 Vietnamese Ground Coffee 250G
- Price
- £11.06
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 9y ago

TRUNG NGUYEN - G7 3in1- Vietnamese Instant Coffee 50 sachets x 16gr
- Price
- £12.49
- Rating
- 4.6/5
- Reviews
- 2,627
- Age
- 12y ago

Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 6mo ago

Trung Nguyen Premium Blend Vietnamese Ground Coffee Beans 425g - Strong Aroma and Flavourful
- Price
- £14.97
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3y ago
![Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen [Foods]](https://m.media-amazon.com/images/I/41r6To9JFbL.jpg)
Trung Nguyen Creative 3 Ground Coffee by Trung Nguyen [Foods]
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 13y ago
Newest
by launch date
Nam Song Vietnamese Ground Coffee 220g Dak Lak Robusta Coffee Dark Roast from Vietnam Ideal for Authentic Phin Filter Brewing
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 6mo ago

Nam Song Vietnamese Coffee Maker Set 8oz Stainless Steel Phin Coffee Filter with 220g Ground Vietnam Roast & Dairy Condensed Milk No Paper Filters Needed
- Price
- £29.19
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 2y ago

Vietnamese Ground Coffee 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 2y ago

Vietnamese Coffee Beans 227g - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
- Price
- £7.94
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 2y ago

Vietnamese Coffee Beans 1kg - Very Strong Dark Roast Vietnam Robusta - Strength 5 - For Coffee Machines & Vietnamese Phin Ca Phe Drip Filter & French Press - Brown Bear - Donation To Free The Bears
- Price
- £19.54
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
27
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
2%
- Trung Nguyen56%
- Brown Bear13%
- Vietnamese Coffee11%
- Nam Song8%
- Thang Long7%
- Vmart3%
- Open — no brand owns it (1 brand, 2%)
Demand
Vietnamese Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Vietnamese Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vietnamese coffee50K/yr
- trung nguyen coffee8K/yr
- vietnamese coffee beans5K/yr
Reviews and returns
What reviews say buyers love and hate about Vietnamese Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bland for my taste
tastes bad
A Different Taste
Not as advertised
I was guilty of not reading the product description properly
not quite a perfect fit for me - description needs to be clearer too
pricey
this is expensive
Very expensive coffee
not strength of 5
weak
The robustness can come off a bit overpowering
Delishious, slight chocolate aftertaste
It takes on the flavour quite quickly
Love
Tasty coffee
The taste is smooth
Good taste
The flavour is strong
robust flavour that pleasantly exceeded my expectations
Bold flavour,
caffeine than many supermarket blends
still powerful enough to give a good caffeine kick
If you enjoy a powerful cup with high caffeine content
The aroma from the coffee is lovely too
The smell is lovely
They really do smell like popcorn - which is wild and fun
Quality of product is strong
The quality of coffee coming out is very good
Good quality product
Return
0.2% Return rate 31% Fixable by listing
The opening is not very wide
This one. smallest
Watch the dimensions though - this one is small
pricey
this is expensive
Very expensive coffee
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vietnamese Coffee questions
Answered from the same tracked data.









