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Vietnamese Coffee

Fail

Shoppers spend only $41K a year here, so Vietnamese Coffee is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£41K/yr63K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
58%top-5 click share · 7 brands · 27 sellers

Flapen Score

Vietnamese Coffee against its category

The dotted line is the Grocery average. Past it, Vietnamese Coffee is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vietnamese Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vietnamese Coffee 63K times last year and spent an estimated £41K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
5.7%
Market size, estimated
£41Ka year
Top search term
vietnamese coffee50K searches a year

02 · Price

A sale here is worth £11.58.

Listings sell for £11.58 on average, from £7.31 to £29.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.58 that is £1K to £3K a year per listing.

Average price
£11.58under the $15 to $100 sweet spot
Price range
£7.31–£29.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #277 within Coffee. It carries 356 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#277in Coffee
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vietnamese Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

2%

  • Trung Nguyen56%
  • Brown Bear13%
  • Vietnamese Coffee11%
  • Nam Song8%
  • Thang Long7%
  • Vmart3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vietnamese Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Vietnamese Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vietnamese coffee50K/yr
  • trung nguyen coffee8K/yr
  • vietnamese coffee beans5K/yr

Reviews and returns

What reviews say buyers love and hate about Vietnamese Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+0.58

bland for my taste

tastes bad

A Different Taste

Advertised Vs Actual Product10%−0.04

Not as advertised

I was guilty of not reading the product description properly

not quite a perfect fit for me - description needs to be clearer too

Value For Money9%+0.15

pricey

this is expensive

Very expensive coffee

Strength6%−0.13

not strength of 5

weak

The robustness can come off a bit overpowering

Flavor5%+1.92

Delishious, slight chocolate aftertaste

It takes on the flavour quite quickly

Love

Taste-Overall26%+0.58

Tasty coffee

The taste is smooth

Good taste

Flavor14%+1.92

The flavour is strong

robust flavour that pleasantly exceeded my expectations

Bold flavour,

Caffeine Content13%+1.24

caffeine than many supermarket blends

still powerful enough to give a good caffeine kick

If you enjoy a powerful cup with high caffeine content

Smell7%

The aroma from the coffee is lovely too

The smell is lovely

They really do smell like popcorn - which is wild and fun

Quality-Overall6%−0.05

Quality of product is strong

The quality of coffee coming out is very good

Good quality product

Return

0.2% Return rate 31% Fixable by listing

Size-Overall31%▁█▃▁▁█

The opening is not very wide

This one. smallest

Watch the dimensions though - this one is small

Filtration15%█▁▁▁█▁
Product Condition12%▁▁▅▁█▁
Moist/Dry8%▁▁█▁▁▁
Value For Money8%▁▁▁█▁▁

pricey

this is expensive

Very expensive coffee

FAQ

Common Vietnamese Coffee questions

Answered from the same tracked data.