Skip to content

Victory V Lozenges

Fail

The top 5 brands take 100% of clicks, so Victory V Lozenges is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£59K/yr30K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
85%top-5 click share · 5 brands · 21 sellers

Flapen Score

Victory V Lozenges against its category

The dotted line is the Grocery average. Past it, Victory V Lozenges is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Victory V Lozenges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Victory V Lozenges 30K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
11.7%
Market size, estimated
£59Ka year
Peak month
November3.1× the quietest month
Top search term
victory v lozenges original8K searches a year

02 · Price

A sale here is worth £17.14.

Listings sell for £17.14 on average, from £4.15 to £41.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.14 that is £2K to £4K a year per listing.

Average price
£17.14inside the $15 to $100 sweet spot
Price range
£4.15–£41.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #247 within Chocolate Candy. It carries 282 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
40%
Out of stock, average day
1.0%
Average rank
#247in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Victory V Lozenges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Victory V54%
  • TinTastic27%
  • Ernest Jackson & Co13%
  • Fisherman's Friend4%
  • Generic2%
  • Open — no brand owns it (0%)

Demand

Victory V Lozenges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Victory V Lozenges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • victory v lozenges original8K/yr
  • victory v lozenges16K/yr
  • victory v6K/yr

Reviews and returns

What reviews say buyers love and hate about Victory V Lozenges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.05

Cheaper local

could of got them cheaper if I went to the shops

Overpriced

Advertised Vs Actual Product17%−0.11

Misleading

Taste-Overall17%+0.11

These didn't taste good I felt that they were more chalky than normal

Stale/Rotten/Spoiled8%−0.06

Rotten

Flavor8%−0.04

Certainly not the flavour they used to be

Love

Value For Money29%−0.05

Good price point

Good price

Great value for the money

Taste-Overall14%+0.11

Great original taste

Nice taste

Very tasty

Quality-Overall9%+1.14

With such astounding determination comes this brand that offer such high quality exceptional outcome in terms of consistency at delivering excellent outcome

Very good seller

Great product

Advertised Vs Actual Product6%−0.11

Just as they have always been

Does what its supposed to

Cough Relief5%+0.63

I always have these as Imget a dry cough at times

Te fisherman's friend lozengers are really good to help the throat

FAQ

Common Victory V Lozenges questions

Answered from the same tracked data.