How competitive is the Victory V Lozenges niche on Amazon United Kingdom?

5 brands and 21 sellers compete in Victory V Lozenges on Amazon United Kingdom. The top 5 Victory V Lozenges products take 85% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Victory V Lozenges?

Victory V Lozenges buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Victory V Lozenges niche?

Victory V Lozenges sells for £17.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.15–£41.39. The average incumbent carries 282 reviews — the moat a new listing must climb.

Victory V Lozenges

brand-locked demand (top 5 brands take 100% of clicks) — Victory V Lozenges doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Victory V Lozenges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Victory V Lozenges is a £59K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.

Victory V Lozenges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.3% over the last 90 days and 11.7% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr4K

Search volume / yr-30.3%30K

Conversion rate11.7%

Avg price£17.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 21

Top-5 product click share85%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Victory V Lozenges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Victory V Traditional 996 g Lot of 24

Price: £20.01
Rating: 4.7/5
Reviews: 363
Age: 15y ago

Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges

Price: £17.75
Rating: 4.6/5
Reviews: 57
Age: 3y ago

Victory V x5 Packs

Price: £6.06
Rating: 4.3/5
Reviews: 252
Age: 15y ago

TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets

Price: £29.49
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Victory V 36g 2 Packs 80 g

Price: £4.15
Rating: 4.1/5
Reviews: 38
Age: 6y ago

Newest

by launch date

TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets

Price: £29.49
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges

Price: £17.75
Rating: 4.6/5
Reviews: 57
Age: 3y ago

Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)

Price: £5.04
Rating: 4.8/5
Reviews: 1,561
Age: 5y ago

Victory V Forged for Strength Original 24 x 35g Lozenges Stick Pack

Price: £41.39
Rating: 4.7/5
Reviews: 9
Age: 5y ago

Victory V 36g 2 Packs 80 g

Price: £4.15
Rating: 4.1/5
Reviews: 38
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Victory V54%
TinTastic27%
Ernest Jackson & Co13%
Fisherman's Friend4%
Generic2%
Open — no brand owns it (0%)

Victory V Lozenges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR11.7%Products10Brands5Top 5 Brands100%OOS Rate1.0%Rating4.5★Reviews282Avg BSR#247

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Top Victory V Lozenges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

victory v lozenges original8K/yr -18.4%10.6% conv.
victory v lozenges16K/yr -45.5%7.9% conv.
victory v6K/yr -25.2%8.9% conv.

What reviews say buyers love and hate about Victory V Lozenges

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Value For Money29%

“Good price point”

Taste-Overall14%

“Great original taste”

Quality-Overall9%

“With such astounding determination comes this brand that offer such high quality exceptional outcome in terms of consistency at delivering excellent outcome”

Advertised Vs Actual Product6%

“Just as they have always been”

Cough Relief5%

“I always have these as Imget a dry cough at times”

What buyers complain about

92% of reviews

Value For Money42%

“Cheaper local”

Advertised Vs Actual Product17%

“Misleading”

Taste-Overall17%

“These didn't taste good I felt that they were more chalky than normal”

Stale/Rotten/Spoiled8%

“Rotten”

Flavor8%

“Certainly not the flavour they used to be”

Common Victory V Lozenges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Victory V Lozenges 40/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -30.3% over the last 90 days.