Victory V Lozenges
FailThe top 5 brands take 100% of clicks, so Victory V Lozenges is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £59K/yr30K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 21 sellers
Flapen Score
Victory V Lozenges against its category
The dotted line is the Grocery average. Past it, Victory V Lozenges is stronger. Inside it, weaker.
Market
The Victory V Lozenges market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Victory V Lozenges 30K times last year and spent an estimated £59K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £59Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- victory v lozenges original8K searches a year
02 · Price
A sale here is worth £17.14.
Listings sell for £17.14 on average, from £4.15 to £41.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.14 that is £2K to £4K a year per listing.
- Average price
- £17.14inside the $15 to $100 sweet spot
- Price range
- £4.15–£41.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #247 within Chocolate Candy. It carries 282 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 40%
- Out of stock, average day
- 1.0%
- Average rank
- #247in Chocolate Candy
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 282per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Victory V Lozenges products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Victory V Traditional 996 g Lot of 24
- Price
- £20.01
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 15y ago

Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
- Price
- £17.75
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

Victory V x5 Packs
- Price
- £6.06
- Rating
- 4.3/5
- Reviews
- 252
- Age
- 15y ago

TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
- Price
- £29.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Victory V 36g 2 Packs 80 g
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago
Trending
90-day click momentum
TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
- Price
- £29.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Victory V Traditional Lozenges Stick - Pack of 24
- Price
- £26.81
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 10y ago

Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)
- Price
- £5.04
- Rating
- 4.8/5
- Reviews
- 1,561
- Age
- 5y ago

Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
- Price
- £17.75
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

Victory V 36g 2 Packs 80 g
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago
Newest
by launch date
TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
- Price
- £29.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
- Price
- £17.75
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3y ago

Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)
- Price
- £5.04
- Rating
- 4.8/5
- Reviews
- 1,561
- Age
- 5y ago

Victory V Forged for Strength Original 24 x 35g Lozenges Stick Pack
- Price
- £41.39
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 5y ago

Victory V 36g 2 Packs 80 g
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Victory V54%
- TinTastic27%
- Ernest Jackson & Co13%
- Fisherman's Friend4%
- Generic2%
- Open — no brand owns it (0%)
Demand
Victory V Lozenges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Victory V Lozenges search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- victory v lozenges original8K/yr
- victory v lozenges16K/yr
- victory v6K/yr
Reviews and returns
What reviews say buyers love and hate about Victory V Lozenges
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheaper local
could of got them cheaper if I went to the shops
Overpriced
Misleading
These didn't taste good I felt that they were more chalky than normal
Rotten
Certainly not the flavour they used to be
Love
Good price point
Good price
Great value for the money
Great original taste
Nice taste
Very tasty
With such astounding determination comes this brand that offer such high quality exceptional outcome in terms of consistency at delivering excellent outcome
Very good seller
Great product
Just as they have always been
Does what its supposed to
I always have these as Imget a dry cough at times
Te fisherman's friend lozengers are really good to help the throat
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Victory V Lozenges questions
Answered from the same tracked data.









