victory v lozenges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great281.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.14avg listing price — sweet spot $15–$100
Price range
Good£4.15–£41.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£59K£59K/yr · 30K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, victory v lozenges is a £59K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
victory v lozenges market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £51K–£69K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 30%
- Out of stock
- 1.0%
- Avg brand age
- 64 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Victory V54%
- TinTastic27%
- Ernest Jackson & Co13%
- Fisherman's Friend4%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -30.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Top victory v lozenges search terms
- victory v lozenges original8K/yr
- victory v lozenges16K/yr
- victory v6K/yr
Top victory v lozenges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Victory V Traditional 996 g Lot of 24
Victory V£20.014.7★363 rev
Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
TinTastic£17.754.6★57 rev
Victory V x5 Packs
Ernest Jackson & Co£6.064.3★252 rev
TinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
TinTastic£29.490.0★0 rev
Victory V 36g 2 Packs 80 g
Victory V£4.154.1★38 rev
Newest
by launch dateTinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
TinTastic£29.490 rev
Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
TinTastic£17.7557 rev
Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)
Fisherman's Friend£5.041,561 rev
Victory V Forged for Strength Original 24 x 35g Lozenges Stick Pack
Generic£41.399 rev
Victory V 36g 2 Packs 80 g
Victory V£4.1538 rev
Trending
90-day click momentumTinTastic Bundle with Victory V Original Forged-for-Strength Liquorice and Aniseed Lozenges 24 x 35g Packs and Travel Tin Traditional British Throat Sweets
TinTastic£29.490.0★
Victory V Traditional Lozenges Stick - Pack of 24
Victory V£26.814.6★
Fishermans Friend Original Extra Strong Menthol & Eucalyptus Lozenges Pack of 8 (25 g)
Fisherman's Friend£5.044.8★
Victory V x 10 36g Sticks - Refillable Tin - Retro Sweets - Traditional Lozenges
TinTastic£17.754.6★
Victory V 36g 2 Packs 80 g
Victory V£4.154.1★
What buyers say about victory v lozenges
What buyers praise and complain about, mined from review topics.What buyers love
“Good price point”
“Great original taste”
“With such astounding determination comes this brand that offer such high quality exceptional outcome in terms of consistency at delivering excellent outcome”
“Just as they have always been”
“I always have these as Imget a dry cough at times”
“Sweet”
“Cold soothing”
“My favourite soother”
“they stay fresh in the tin which is perfect”
“Compatible all ways”
What buyers complain about
“Cheaper local”
“Misleading”
“These didn't taste good I felt that they were more chalky than normal”
“Rotten”
“Certainly not the flavour they used to be”
Common questions
- Is victory v lozenges profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the victory v lozenges niche?
- 5 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in victory v lozenges?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- When does demand for victory v lozenges peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the victory v lozenges niche?
- Listings span £4.15–£41.39; the average listing price is £17.14 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.