Skip to content

Vermouth

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -22.2% this quarter, so Vermouth is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£281K/yr173K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
59%top-5 click share · 11 brands · 48 sellers

Flapen Score

Vermouth against its category

The dotted line is the Grocery average. Past it, Vermouth is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vermouth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vermouth 173K times last year and spent an estimated £281K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
13.1%
Market size, estimated
£281Ka year
Peak month
December4.0× the quietest month
Top search term
vermouth72K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £7.64 to £25.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.40 that is £9K to £12K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£7.64–£25.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Beer, Wine & Spirits. It carries 888 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#42in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
888per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Vermouth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

9%

  • Cinzano25%
  • MARTINI18%
  • Noilly Prat13%
  • Cocchi13%
  • ANTICA FORMULA12%
  • Morrisons9%
  • Open — no brand owns it (5 brands, 9%)

Demand

Vermouth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Vermouth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vermouth72K/yr
  • cinzano bianco18K/yr
  • martini bianco15K/yr
  • cinzano17K/yr
  • cocchi vermouth di torino9K/yr
  • antica formula vermouth5K/yr
  • noilly pratt vermouth8K/yr
  • cinzano bianco 1ltr8K/yr
  • vermouth bianco5K/yr
  • carpano antica formula vermouth2K/yr

Reviews and returns

What reviews say buyers love and hate about Vermouth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.07

cheaper

expensive

sad to see the price has really creeper up

Taste-Overall21%+1.23

It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight

unfortunately not what it used to be tastes weak to what it used to

Flavor14%−0.06

It doesnt taste like Martini

Size-Overall5%+0.07

Shame it's not a bigger bottle

Love

Alcohol Flavor30%+2.93

Works brilliantly in cocktails

Amazing in cocktails

Nice drink

Taste-Overall24%+1.23

delicious, competitive price

Very distinctive taste

still delicious

Value For Money17%−0.07

the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here

great value for money

Brilliant value

Quality-Overall10%−0.01

A quality

Good product

ok. Better than shop brands

Flavor4%−0.06

Smooth and flavourful

As Angelique said, this Vermouth is great!- Sweet, rich, floral, herbal and satisfying

aromatic

FAQ

Common Vermouth questions

Answered from the same tracked data.