How competitive is the Vermouth niche on Amazon United Kingdom?

11 brands and 48 sellers compete in Vermouth on Amazon United Kingdom. The top 5 Vermouth products take 59% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Vermouth?

Vermouth buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Vermouth niche?

Vermouth sells for £12.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.64–£25.25. The average incumbent carries 888 reviews — the moat a new listing must climb.

Vermouth

Vermouth shows low returns (0.3%), but soft demand (-22.2% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Vermouth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vermouth is a £281K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Vermouth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.2% over the last 90 days and 13.1% of searches end in a purchase.

£281K

revenue / yr

Units sold / yr25K

Search volume / yr-22.2%173K

Conversion rate13.1%

Avg price£12.40

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 48

Top-5 product click share59%

Open market18%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 20 products

Top Vermouth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif

Price: £7.79
Rating: 4.7/5
Reviews: 1,039
Age: 15y ago

Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower

Price: £10.07
Rating: 4.8/5
Reviews: 351
Age: 8y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi

Price: £20.77
Rating: 4.8/5
Reviews: 790
Age: 13y ago

MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers

Price: £8.96
Rating: 4.7/5
Reviews: 126
Age: 1y ago

Carpano Antica Formula Vermouth Rosso 100cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea

Price: £25.25
Rating: 4.8/5
Reviews: 1,208
Age: 14y ago

Newest

by launch date

MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers

Price: £8.96
Rating: 4.7/5
Reviews: 126
Age: 1y ago

MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs

Price: £8.86
Rating: 4.7/5
Reviews: 248
Age: 1y ago

MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals

Price: £8.95
Rating: 4.8/5
Reviews: 176
Age: 1y ago

CINZANO BIANCO

Price: £14.94
Rating: 4.7/5
Reviews: 25
Age: 2y ago

Cocchi Extra Dry Italian Vermouth | 50 cl | 17 percent | Notes of Apple Mint and Lemon | Perfect for Martini Cocktails

Price: £15.76
Rating: 4.8/5
Reviews: 13
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Cinzano25%
MARTINI18%
Noilly Prat13%
Cocchi13%
ANTICA FORMULA12%
Morrisons9%
Open — no brand owns it (5 brands, 9%)

Vermouth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume173KCVR13.1%Products20Brands11Top 5 Brands82%OOS Rate0.0%Rating4.7★Reviews888Avg BSR#42

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Top Vermouth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vermouth72K/yr -0.1%9.2% conv.
cinzano bianco18K/yr +9.5%12.8% conv.
martini bianco15K/yr -30.2%12.8% conv.
cinzano17K/yr -40.8%9.1% conv.
cocchi vermouth di torino9K/yr +45.6%15.7% conv.
antica formula vermouth5K/yr +58.3%15.2% conv.
noilly pratt vermouth8K/yr +3.4%22.4% conv.
cinzano bianco 1ltr8K/yr -51.6%5.6% conv.
vermouth bianco5K/yr -63.5%7.2% conv.
carpano antica formula vermouth2K/yr +61.8%14.4% conv.

What reviews say buyers love and hate about Vermouth

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Alcohol Flavor30%

“Works brilliantly in cocktails”

Taste-Overall24%

“delicious, competitive price”

Value For Money17%

“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”

Quality-Overall10%

“A quality”

Flavor4%

“Smooth and flavourful”

What buyers complain about

67% of reviews

Value For Money26%

“cheaper”

Taste-Overall21%

“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”

Flavor14%

“It doesnt taste like Martini”

Size-Overall5%

“Shame it's not a bigger bottle”

Common Vermouth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vermouth 50/100 on Amazon United Kingdom — Worth a look. The niche generates £281K/yr across 20 tracked products. Search demand moved -22.2% over the last 90 days.