vermouth
Worth a lookShows low returns (0.3%), but soft demand (-22.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Review moat
Good888.05avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.64–£25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Market size
Good£281K£281K/yr · 173K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vermouth is a £281K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
vermouth market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £248K–£310K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- Cinzano25%
- MARTINI18%
- Noilly Prat13%
- Cocchi13%
- ANTICA FORMULA12%
- Morrisons9%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top vermouth search terms
- vermouth72K/yr
- cinzano bianco18K/yr
- martini bianco15K/yr
- cinzano17K/yr
- cocchi vermouth di torino9K/yr
- antica formula vermouth5K/yr
- noilly pratt vermouth8K/yr
- cinzano bianco 1ltr8K/yr
- vermouth bianco5K/yr
- carpano antica formula vermouth2K/yr
Top vermouth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
Cinzano£7.794.7★1,039 rev
Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
Noilly Prat£10.074.8★351 rev
Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
Cocchi£20.774.8★790 rev
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
MARTINI£8.964.7★126 rev
Carpano Antica Formula Vermouth Rosso 100cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
ANTICA FORMULA£25.254.8★1,208 rev
Newest
by launch dateMARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
MARTINI£8.96126 rev
MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
MARTINI£8.86248 rev
MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
MARTINI£8.95176 rev
CINZANO BIANCO
Cinzano£14.9425 rev
Cocchi Extra Dry Italian Vermouth | 50 cl | 17 percent | Notes of Apple Mint and Lemon | Perfect for Martini Cocktails
Cocchi£15.7613 rev
Trending
90-day click momentumCINZANO BIANCO
Cinzano£14.944.7★
Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
Cinzano£7.794.7★
Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
Campari£13.314.8★
Morrisons Vermouth Bianco 1L
Morrisons£9.354.5★
Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
ANTICA FORMULA£11.124.8★
What buyers say about vermouth
What buyers praise and complain about, mined from review topics.What buyers love
“Works brilliantly in cocktails”
“delicious, competitive price”
“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”
“A quality”
“Smooth and flavourful”
“If you haven't tried it, rosso is quite a sweet, versatile drink”
“Same as always”
“This was for a Christmas gift”
“Elegant & fresh”
What buyers complain about
“cheaper”
“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”
“It doesnt taste like Martini”
“Shame it's not a bigger bottle”
Common questions
- Is vermouth profitable to sell on Amazon United Kingdom?
- The niche generates £281K/yr across 20 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the vermouth niche?
- 11 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in vermouth?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.3%.
- When does demand for vermouth peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the vermouth niche?
- Listings span £7.64–£25.25; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.