Vermouth
MaybeReturns run at only 0.3% of orders. But demand is soft, at -22.2% this quarter, so Vermouth is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £281K/yr173K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 48 sellers
Flapen Score
Vermouth against its category
The dotted line is the Grocery average. Past it, Vermouth is stronger. Inside it, weaker.
Market
The Vermouth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vermouth 173K times last year and spent an estimated £281K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £281K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £281Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- vermouth72K searches a year
02 · Price
A sale here is worth £12.40.
Listings sell for £12.40 on average, from £7.64 to £25.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.40 that is £9K to £12K a year per listing.
- Average price
- £12.40under the $15 to $100 sweet spot
- Price range
- £7.64–£25.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Beer, Wine & Spirits. It carries 888 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Beer, Wine & Spirits
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 888per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Vermouth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 1,039
- Age
- 15y ago

Noilly Prat Original Dry Vermouth 18% ABV 75cl / 750ml A French Apéritif Perfect for Martini Cocktails Made with 20 Herbs & Spices Including Chamomile Coriander Bitter Orange & Elderflower
- Price
- £10.07
- Rating
- 4.8/5
- Reviews
- 351
- Age
- 8y ago

Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi
- Price
- £20.77
- Rating
- 4.8/5
- Reviews
- 790
- Age
- 13y ago

MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

Carpano Antica Formula Vermouth Rosso 100cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £25.25
- Rating
- 4.8/5
- Reviews
- 1,208
- Age
- 14y ago
Trending
90-day click momentum
CINZANO BIANCO
- Price
- £14.94
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago

Cinzano Classico Bianco 75 cl 15 percent ABV - Italian Vermouth Aperitif
- Price
- £7.79
- Rating
- 4.7/5
- Reviews
- 1,039
- Age
- 15y ago

Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni
- Price
- £13.31
- Rating
- 4.8/5
- Reviews
- 4,470
- Age
- 15y ago

Morrisons Vermouth Bianco 1L
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 10y ago

Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 11y ago
Newest
by launch date
MARTINI Bianco White Vermouth Aperitivo 15% ABV 75cl / 750ml Italian Vermouth Infused with Aromatic Herbs and Flowers
- Price
- £8.96
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 1y ago

MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs
- Price
- £8.86
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 1y ago

MARTINI Extra Dry Vermouth Aperitivo 15% ABV 75cl / 750ml Bright Italian White Vermouth Infused with Hand-Selected Botanicals
- Price
- £8.95
- Rating
- 4.8/5
- Reviews
- 176
- Age
- 1y ago

CINZANO BIANCO
- Price
- £14.94
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago

Cocchi Extra Dry Italian Vermouth | 50 cl | 17 percent | Notes of Apple Mint and Lemon | Perfect for Martini Cocktails
- Price
- £15.76
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- Cinzano25%
- MARTINI18%
- Noilly Prat13%
- Cocchi13%
- ANTICA FORMULA12%
- Morrisons9%
- Open — no brand owns it (5 brands, 9%)
Demand
Vermouth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Vermouth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vermouth72K/yr
- cinzano bianco18K/yr
- martini bianco15K/yr
- cinzano17K/yr
- cocchi vermouth di torino9K/yr
- antica formula vermouth5K/yr
- noilly pratt vermouth8K/yr
- cinzano bianco 1ltr8K/yr
- vermouth bianco5K/yr
- carpano antica formula vermouth2K/yr
Reviews and returns
What reviews say buyers love and hate about Vermouth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
cheaper
expensive
sad to see the price has really creeper up
It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight
unfortunately not what it used to be tastes weak to what it used to
It doesnt taste like Martini
Shame it's not a bigger bottle
Love
Works brilliantly in cocktails
Amazing in cocktails
Nice drink
delicious, competitive price
Very distinctive taste
still delicious
the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here
great value for money
Brilliant value
A quality
Good product
ok. Better than shop brands
Smooth and flavourful
As Angelique said, this Vermouth is great!- Sweet, rich, floral, herbal and satisfying
aromatic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vermouth questions
Answered from the same tracked data.









