Velvetiser Hot Chocolate
FailDemand is soft, at -66.6% this quarter, so Velvetiser Hot Chocolate is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £508K/yr602K searches / yr
- 90-day growth
- -66.6%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 40 sellers
Flapen Score
Velvetiser Hot Chocolate against its category
The dotted line is the Grocery average. Past it, Velvetiser Hot Chocolate is stronger. Inside it, weaker.
Market
The Velvetiser Hot Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Velvetiser Hot Chocolate 602K times last year and spent an estimated £508K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -66.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.
- Searches, last 12 months
- 602K
- Growth, 90 days vs prior 90
- -66.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £508Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- hotel chocolat velvetiser sachets168K searches a year
02 · Price
A sale here is worth £30.88.
Listings sell for £30.88 on average, from £9.15 to £110.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £30.88 that is £23K to £31K a year per listing.
- Average price
- £30.88inside the $15 to $100 sweet spot
- Price range
- £9.15–£110.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #298 within Hot Chocolate & Malted Drinks. It carries 278 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 96%
- Out of stock, average day
- 8.7%
- Average rank
- #298in Hot Chocolate & Malted Drinks
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 278per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Velvetiser Hot Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hotel Chocolat Milky 50% Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 20 Single-Serve Sachets 700g - Made To Pair With The Velvetiser - Serve Hot or Iced% Milk
- Price
- £26.44
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 6y ago
Hotel Chocolat Hot Chocolate Sachet Selection - Luxury Chocolate Flakes - Pack of 20 Single-Serve Sachets 700g - Different Recipes Available - Made To Pair With The Velvetiser
- Price
- £26.13
- Rating
- 4.3/5
- Reviews
- 611
- Age
- 6y ago
Hotel Chocolat Black Forest Gateau Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £14.31
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 1y ago
Hotel Chocolat - The Velvetiser System - in-Home Hot & Cold Drinking Chocolate Machine - Barista-Grade Drinking Chocolate Maker - Pebble Edition - Ideal for Gifts
- Price
- £110.67
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 11mo ago
Hotel Chocolat Classic 70% Dark Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 20 Single-Serve Sachets 700g - Suitable for Vegetarians & Vegans - Serve Hot or Iced
- Price
- £28.23
- Rating
- 4.5/5
- Reviews
- 535
- Age
- 6y ago
Trending
90-day click momentum
Dark Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 70% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.94
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Salted Caramel Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sourced 36% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago
Milk Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 40% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago
Hotel Chocolat Caffé Mocha Latte Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £12.14
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Hotel Chocolat 85% Dark Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians & Vegans
- Price
- £14.45
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Newest
by launch dateMilk Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 40% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago
Dark Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 70% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.94
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Salted Caramel Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sourced 36% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 5mo ago
Hotel Chocolat Hot & Cold Drinking Chocolate Selection Box - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £14.54
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago
Hotel Chocolat Coconut-White Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve 310g - Suitable for Vegetarians
- Price
- £13.94
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- Hotel Chocolat90%
- Gnaw5%
- KNOOPS4%
- Palma Hot Chocolate1%
Demand
Velvetiser Hot Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Velvetiser Hot Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hotel chocolat velvetiser sachets168K/yr
- hotel chocolat hot chocolate231K/yr
- velvetiser hot chocolate54K/yr
- hotel chocolat sachets25K/yr
- hotel chocolat hot chocolate sachets33K/yr
- velvetiser sachets23K/yr
- hotel chocolate hot chocolate20K/yr
- hotel chocolate sachets10K/yr
- hot chocolat7K/yr
- hotel chocolat drinking chocolate6K/yr
Reviews and returns
What reviews say buyers love and hate about Velvetiser Hot Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
little pricey
is far cheaper
Bit expensive
Chocolate chunks are too large
some of the pieces are more like little chunks than flakes
Also clumped hard in packet
Too sweet
Not as sweet as ones I've had previously which I find a lot better
far less sweet than standard hot chocolate
Broke after 7 uses
Admittedly, I probably played a hand in breaking the first one of these we owned
Stopped working after 4 months
the taste is average
Odd aftertaste
not delicious
Love
Absolutely delicious
The smooth taste
Delicious as always
The flavour is rich
Nice flavour
The flavour is full-bodied
Excellent product
The build quality feels premium
Good selection of quality products
Good value
Great value for money
well worth it
not overly sweet
creamy without being overly sweet
natural sweetness that youd expect from good-quality chocolate
Return
0.7% Return rate 8% Fixable by listing
Does a worse job
now not working
with the hot function no longer working
Main gripe is it doesn't heat the chocolate up hot enough
No heat or frothing
Broke after 7 uses
Admittedly, I probably played a hand in breaking the first one of these we owned
Stopped working after 4 months
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Velvetiser Hot Chocolate questions
Answered from the same tracked data.