Velvet Toilet Roll 24 Pack
Velvet Toilet Roll 24 Pack shows a $13.6M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Flapen Score
Is Velvet Toilet Roll 24 Pack profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Velvet Toilet Roll 24 Pack is a £13.6M/yr Amazon United Kingdom market (8.2M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Velvet Toilet Roll 24 Pack: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.8% over the last 90 days and 22.8% of searches end in a purchase.
£13.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Velvet Toilet Roll 24 Pack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Our Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Velvet Classic Quilted Toilet Tissue 24 Rolls - Luxuriously Soft Strong and Absorbent Toilet Roll - Jumbo Bulk Pack 24 Rolls - 3-ply - White
- Price
- £6.32
- Rating
- 4.3/5
- Reviews
- 23,309
- Age
- 5y ago
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 59,549
- Age
- 6y ago
by Amazon Super Soft Toilet Tissue 3-ply 9 Rolls (1 Pack of 9) 200 Sheets per Roll FSC Certified
- Price
- £3.53
- Rating
- 4.5/5
- Reviews
- 9,675
- Age
- 5y ago
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 9,700
- Age
- 2y ago
Trending
90-day click momentumOur Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Nicky Elite 24 Rolls of Toilet Tissue 3-Ply
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 3,808
- Age
- 3y ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
Andrex Complete Clean Toilet Roll - 9 Toilet Rolls 3-Ply Now Even Softer FSC Certified endorsed as a Which? Best Buy
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 5,794
- Age
- 5y ago
Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)
- Price
- £7.71
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 2y ago
Newest
by launch dateOur Essentials by Amazon Toilet Tissue Classic Roll 2-ply 24 Rolls (1 Pack of 24) 200 Sheets per Roll
- Price
- £4.95
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 7mo ago
Our Essentials by Amazon Toilet Tissue Double Roll 2-ply 6 Rolls (1 Pack of 6) 400 Sheets per Roll
- Price
- £2.06
- Rating
- 4.4/5
- Reviews
- 714
- Age
- 8mo ago
Cushelle Simply Soft Toilet Roll 24 Standard Rolls
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 2,225
- Age
- 1y ago
Softesse Toilet Paper 60 Rolls 3 Ply Toilet Rolls Bulk Buy Luxuriously Soft Gentle and Hypoallergenic Sustainable Toilet Rolls - Quilted Toilet Roll for Your Family - Dermatologically Tested (60)
- Price
- £15.39
- Rating
- 4.4/5
- Reviews
- 1,848
- Age
- 1y ago
Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified
- Price
- £10.15
- Rating
- 4.7/5
- Reviews
- 9,700
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
126
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
3%
- by Amazon36%
- Andrex30%
- Velvet19%
- Nicky4%
- Morrisons4%
- Cushelle4%
- Open — no brand owns it (2 brands, 3%)
Velvet Toilet Roll 24 Pack demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.5×
Top Velvet Toilet Roll 24 Pack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet roll5.5M/yr
- toilet paper949K/yr
- toilet rolls600K/yr
- loo roll178K/yr
- toilet rolls bulk buy178K/yr
- buy again101K/yr
- toilet tissue93K/yr
- toilet roll 3 ply61K/yr
- toilet tissues75K/yr
- quilted toilet roll50K/yr
What reviews say buyers love and hate about Velvet Toilet Roll 24 Pack
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great deal”
“Quality is fair for the price”
“Soft tissues”
“As described”
“The 2-ply sheets are thick enough to feel reliable without being wasteful”
What buyers complain about
76% of reviews“Average Quality”
“Tube bigger”
“Thought 4ply would be thicker”
“a little expensive”
“NOT Super Soft”
Velvet Toilet Roll 24 Pack return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Velvet Toilet Roll 24 Pack questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
