Velvet Toilet Roll 24 Pack

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13.6M a year.

Searches, last 12 months

8.2M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

22.8%

Market size, estimated

£13.6Ma year

Peak month

November2.5× the quietest month

Top search term

toilet roll5.5M searches a year

Listings sell for £7.32 on average, from £2.06 to £22.35. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At £7.32 that is £586K to £732K a year per listing.

Average price

£7.32under the $15 to $100 sweet spot

Price range

£2.06–£22.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

80,000–100,000

Revenue per listing a year

£586K–£732K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Kitchen Roll, Toilet Roll & Tissues. It carries 11,069 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#197in Kitchen Roll, Toilet Roll & Tissues

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,069per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months